What’s Next · Your 2018 strategy should be centered on CUSTOMER ACQUISITION through community...

What’s Next

for Measurement

Presented to Ragan and PR Daily

ABOUT CARLOS GIL

Disclaimer:The only metric that matters is the sale

THIS IS YOUR

AUDIENCE ON

FACEBOOK

The greatest competitive advantage social

media gives your business is the ability

to search and listen to what’s said

about you and your competition

The secret to getting more

engagement is CONVERSATIONS

You can growth-hack social media

by speaking to people – the keyword in

social media is “social”

Your 2018 strategy should be centered

on CUSTOMER ACQUISITION through

community building

How do you get there? Content leads to

conversation which builds loyalty, which

leads to long-term growth and sales

If quick sales are top of mind, use

Facebook ads to drive ROI:

ads can be measured in cost-per-click

and cost-per-conversions

If you have 1-3 years,

build a community of advocates –

how much are 30 advocates

worth to you?

Who’s an advocate?

Your employees, customers,

and customers of your competition

Turn advocates into affiliates

by creating a ‘Pod’ or engagement

platform

Employee Advocacy at BMC resulted in:

33,000+ social media shares, 15M+

impressions, 500+ MQL for $0

THE FUTURE OF

SOCIAL MEDIA

According to eMarketer, it is estimated that

mobile messaging apps will own 75%

of mobile messaging activity compared to

mobile carriers by 2018.

Social media is going private

How to measure Advocacy

Give your advocates their own URL’s for you

to track their shares, impressions, and clicks

which will result in increased brand mentions,

NPS, and sales.

Why Creators are More Popular than Brands

You need to humanize

your brand through storytelling

not story-yelling

Instagram Growth Tips

Chatbot Strategy:• What do you want your bot to do?

• Your bot can be an ‘entry-level auto-responder’ or a community manager

• Analyze your top 20 most commonly asked questions and responses

• Create a word tree whereby certain phrases or words trigger a set response

• Keep it simple – it’s a bot

• Epic fails WILL happen

Chatbot Fail

Summary:a. A bot won’t do it all but it will help speed up response time

b. AI can help identify needs but you can’t automate being human

c. Build internal storytellers as advocates

THECARLOSGIL

ON SNAPCHAT

carlos@gilmedia.co

gilmedia.co

youtube.com/carlosgiltv