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Adrian Lurssen tackles the question of what makes some blog content more popular than others? There were hundreds of lawyers writing about the changes to patent law this Spring, why did one article stand out receiving ten times the traffic of all others?
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What makes some content pieces more popular than others?
TOPICS PAGE
INDIVIDUAL UPDATES
A BLOG ROUNDUP
VIDEO ANALYSIS
Conversation between others
Goal: become the subject of other people’s conversations
Market intelligence:listen, learn, utilize
Connect with peers & others
Your own networking
Sharing & discussion
betweenothers
‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
US Patent Law Reform - What It Means to Your Corporation
Intellectual Property Networking
Patent Professionals
Society of Physician Entrepreneurs (SoPE)
Chemical Angel Network
The Linked CXO / President, CEO, COO…
Rockies Venture Club
Global Innovations (GI)
Angel Capital Association Patents - Intellectual Property
Patent and Intellectual Property Practitioners
GROUPS
Readable (Why)
Timely (When)
Relevant (What)
The America Invents Act
Important Patent Law Changes
Top Ten Reasons To File Your Patent Applications Before March 16, 2013
TITLES TELL BUSY PEOPLE WHY TO READ NOW
READABLE
Readers don’t need to work to find your big takeaways
Each element clarifies the reason to be reading this
16MAR
Before it happens After it happensB
RE
AK
ING
NE
WS
TIMELY
DON'T TALK ABOUT THE LAW
Talk about how changes in the law affect the people you serve
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