What are we really selling?

Concept Celebration, Q3 – Q4

November 10 - 11Concept refresher, design innovation and production processes

What are we really selling?

MP CONCEPT…Which means?

Buzz words and catch phrases

• Problems and solutions (helps with articles and prospecting)

• Action-oriented editorial• Access to our readers• Find the sources your advertisers want to be

aligned with• Find the sources that convey your clients’

messages better than they could• We convert interest to action• We turn engaged readers into customers

Etc. Etc. Etc.

The perfect article…

The amazing covers continue...

Notable editorial

http://doc.mediaplanet.com/all_projects/8484.pdf

Notable editorial

http://doc.mediaplanet.com/all_projects/7768.pdf

Notable editorial

http://doc.mediaplanet.com/all_projects/8626.pdf

Notable editorial

http://doc.mediaplanet.com/all_projects/8112.pdf

Notable editorial

http://doc.mediaplanet.com/all_projects/8422.pdf

O.P.P.

North America has checked off

15 checks

Design has already improved in Q4

http://doc.mediaplanet.com/all_projects/7788.pdf

Breast Cancer, TO

Investing in Women, NY

NOTE: PM and Designer worked closely together from Week 1

Investing in Women & Girls, NY

http://doc.mediaplanet.com/all_projects/8428.pdf

http://doc.mediaplanet.com/all_projects/8428.pdf

Link the pages

Dose of Inspiration emails and NAP

I am celebrating this... Are you?

• Let PMs know they were recognized in this presentation• Present reports at the morning meeting• Make a new PM feel like a star when the first report releases• Comment on their articles (READ THE REPORTS)• Ask BDs/PMs about their favorite reports• Talk about the contests