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DESCRIPTION
WRONG FOR HAY is a collaboration between Danish design brand HAY and London-based designer Sebastian Wrong. Debuting at the 2013 London Design Festival with a collection of items, ranging from lighting to furniture, textiles and accessories, WH builds upon these foundations. WRONG FOR HAY draws upon London's creative energy, eclecticism and talent to explore new working relationships, new products and new markets.
Citation preview
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Trion Table
Neu Chair
Hat Box
Tela Glassware
Serve Table
Perforated Calendar 2014
Revolver Stool
Elephant Table
Cork Cone & Magnetic Tower
Bent Wood Mirror Mediums
07 09Noc Light Rope Trick Light
16
Ori
Stanley Stool
Hook
45
37
19
34
46
29
38
26
18
Smileys Quilt
Hackney Sofa
Lens Box
Printed & Embroidered Cushions
The Wooden ShelfFrame Table & Bench
Slope Chair
10Pion Light
11Sinker Light
introduction4
WRONG FOR HAY is a collaboration between HAY and Sebastian Wrong.
Based in London, and working with a wide spectrum
of fantastically talented international designers,
we launched in 2013 with a single mission: to experiment,
play and push the limits of this industry.
When Rolf and Mette Hay founded HAY ten years earlier,
their mission was to bring the innovation and greatness of mid-century Danish design into the 21st century. Since the launch of the first collection in
Cologne HAY has built
a global manufacturing and distribution network, with
dedicated stores and strong relationships throughout
the design, production and distribution chain.
WRONG FOR HAY has inherited the core belief
that good design should be accessible to all who
appreciate it. Our influences and inspiration come from
London, a global cityand a melting pot for
a multicultural, diverse and eclectic spectrum of ideas.
Here, and under the creative direction of Sebastian Wrong,
anything is possible.
5
product info product info 515050
Pion LightBertjan Pot
Rope Trick LightStefan Diez
Noc LightSmithMatthias
The faceted aluminium shade of the Noc Light is paired with a sturdy clamp for desktop or bookshelf use
Colours: Anthracite grey, cool grey Material: Cast aluminium shade, machined aluminium body
Width: 10,2 cmDepth: 14,1 cmHeight: 22,5 cm
The Rope Trick Light is an innovative floor lamp utilising LED technology in a design based on a simple rope mechanism
Colours: Signal black, yellowMaterials: PET steel core rope, cast aluminium light engine, moulded acrylic shade, cast composite base
Width: 18 cmDepth: 33 cmHeight: 187 cm
The Pion table lamp is made from a stitched paper shade
Colour: Natural paper Materials: Composite laminated paper shade, cast aluminium frame
Width: 49,5 cmDepth: 14,8 cmHeight: 66 cm
Width: 34,4 cmDepth: 11,9 cmHeight: 46 cm
product information 51
Sinker LightWH
Revolver StoolLeon Ransmeier
Neu ChairWH
The Sinker ceiling and pendant lamp combines simple lines and form with a matt finish and produces a direct light
Colours: Signal black, dusty grey Materials: Moulded acrylic
Diameter: 23 cm Height: 19 cm
Diameter: 37,5 cm Height: 35 cm
Rotating barstool allows the seat to turn 360° with the footrest, ideally suited to both contract and residential use
Colours: Grey, red, blackMaterial: Powder coated steel seat & legs, aluminium bearing
Diameter: 34 cmHeight: 76 cm
Diameter: 34 cm Height: 65 cm
Ergonomically refined moulded plastic shell chair, available with various base options and suited to both commercial and residential environments
Colour: White, dark green, black, bordeaux Materials: Injection moulded plastic shell, solid wooden legs / bent steel tube legs / cast swivel base
Length: 54,2 cmWidth: 45,3 cmHeight: 45 / 82 cm
product info product info 535252
Stanley StoolFaudet Harrison
Slope ChairWH
Hackney SofaWH
Fabricated from a bent steel tube frame with a cork seat, stackable and suitable for domestic and commercial use
Colours: Dark grey, green, orange, light grey, bordeaux Materials: Cork seat, powder coated steel legs
Diameter: 34,5 cmHeight: 44 cm
The Slope Chair combines clean lines and comfort with its ash or oak frame and polyurethane moulded foam seat pad
Colours: Black, grey, green seat pad, soaped ash, stained black ash or oak frameMaterials: Matt lacquered ash, stained black ash or oiled oak frame
Length: 48 cm Width: 44,7 cmHeight: 45 / 81,3 cm
The Hackney Sofa has a foldable upholstered frame allowing to be manoeuvred easily
Fabric: Steelcut, Canvas, Remix Materials: Wooden frame, polyurethene foam, down, upholstery, spring system
Length: 200 /254 cmWidth: 96 cmHeight: 44 / 75 cm
Length: 90 cm Width: 90 cmHeight: 47 / 75 cm
Length: 66 cm Width: 66 cmHeight: 47 cm
product information 53
Elephant TableAnderssen & Voll
Trion TableShane Schneck
Serve TableWH
Solid oak side table featuring three legs, available in two sizes
Colours: Soaped oak, black stained oakMaterials: Solid oak
Diameter: 34 cmHeight: 44 cm
Diameter: 50 cm Height: 38 cm
Trion Table pairs a laminated table top with two 3-legged trestles
Colours: Table top: Light grey, medium grey, dark grey, Trestles: Yellow, green, black Materials: Lightweight board and linoleum table top, powder coated steel tube legs
Length: 200 cmWidth: 90 cmHeight: 74 cm
Length: 250 cmWidth: 90 cmHeight: 74 cm
The Serve Table features a circular steam bent beech tabletop rim, and legs in a selection of colour stains
Colours: Light stained natural top & light stained natural legs/ light stained natural top & black legs/ light stained natural top & grey legs/ light stained natural top & yellow legs/ light stained natural top & pink legs/ black top & black legs/ black top & yellow legs/ black top & pink legs/ grey top & grey legs/ grey top & pink legs/ grey top & yellow legs/ yellow top & light stained natural legs/ yellow top & yellow legsMaterials: Steam bent solid beech edge, solid beech legs, ash veneer table top
Diameter: 51 cm Height: 35 cm
Diameter: 72 cm Height: 40 cm
product info product info 555454
Frame TableDepping & Jørgensen
Frame BenchDepping & Jørgensen
The Wooden ShelfLucien Gumy, ECAL
The Frame Table is constructed from solid ash or beech and is paired with a matching bench Colours: Soaped or matt lacquered ash, soaped or matt lacquered beech, grey linoleum Materials: Solid ash top & legs/ solid beech top & legs/ solid beech with linoleum top & beech legs
Length: 250 cmWidth: 90 cmHeight: 74 cm
Length: 200 cmWidth: 90 cmHeight: 74 cm
The Frame Bench is constructed from solid ash or beech and is paired with a matching table Colours: Soaped or matt lacquered ash, soaped or matt lacquered beech, grey linoleum Materials: Solid ash top & legs/ solid beech top & legs/ solid beech with linoleum
Length: 250 cmWidth: 40 cmHeight: 45 cm
Length: 200 cmWidth: 40 cmHeight: 45 cm
Award-winning solid oak shelf assembles without additional fixings using a dovetail feature Colour: Matt lacquered oakMaterial: Solid oak shelves & uprights
Length: 120 cmWidth: 38,3 cmHeight: 177,6 cm
Length: 120 cmWidth: 38,3 cmHeight: 213,5 cm
Length: 184,2 cmWidth: 38,3 cmHeight: 177,6 cm
Length: 184,2 cmWidth: 38,3 cmHeight: 213,5 cm
Length: 376,8 cmWidth: 38,3 cmHeight: 177,6 cm
Length: 376,8 cmWidth: 38,3 cmHeight: 213,5 cm
product information 55
Hat BoxWH
Cork Cone & Magnetic TowerDaniel Emma
The laminated beech Hat Box is a deep circular tub with a lid and three finger holes
Colours: Natural beech Materials: Beech veneer & plywood box & lid
Diameter: 35,5 cmHeight: 19 cm
Geometrically shaped magnetic clip or pin holders Colours: Natural cork (Cone), natural ash (Tower) Materials: Solid cork (Cone), solid ash (Tower)
Cork ConeDiameter: 9 cmHeight: 13 cm
Magnetic TowerDiameter: 6 cmHeight: 10 cm
Perforated Calendar 2014Snæfríð & Hidigunnur
The perforated paper calendar offers a year at a glance, and allows for each day to be removed at a time
Colours: Creme, roseMaterial: Printed paper
Width: 65 cm Height: 70 cm
product info product info 575656 product information
Lens BoxThomas Jenkins
Desktop storage boxes
Colours: Clear, nature, green, yellow, mint, red, white Materials: Glass, cork, solid maple, solid ash, solid marble, limestone, sand stone
Diameter: 14,1 cmHeight: 1,2 cm
Diameter: 14,1 cmHeight: 5,7 cm
OriAnderssen & Voll
The Ori Salt & Pepper mills are matt-finished pentagonal columns
Colours: Anthracite, army green, coral, golden yellow, light grey Material: ABS Plastic, ceramic grinder
Diameter: 5 cmHeight: 18 cm
HookLine Depping
Hook is made from a steamed ash strip with integrated wall fixings
Colours: Natural ash Material: Steam bent solid ash
Width: 21,5 cmDepth: 18 cmHeight: 26,5 cm
MediumsIan McIntyre
A family of tableware ceramics that focuses on simple form and materials for utility and every day use
Main PlateDiameter: 28,5 cmHeight: 2 cmFinish: Clear glazeMaterial: Oxidized porcelain
PlatterDiameter: 36 cmHeight: 2,2 cmFinish: Celadon glazeMaterial: Reduced porcelain
Dessert BowlDiameter: 14 cmHeight: 6,5 cmFinish: Clear glazeMaterial: Bone china
Medium BowlDiameter: 17 cmHeight: 7,5 cmFinish: Clear glazeMaterial: Stoneware
Lunch PlateDiameter: 23,5 cmHeight: 1,8 cmFinish: Clear glazeMaterial: Stoneware
Side PlateDiameter: 18,5 cmHeight: 1,4 cmFinish: Clear glazeMaterial: Bone china
Mixing BowlDiameter: 24,5 cmHeight: 12,5 cmFinish: Clear glazeMaterial: Oxidized porcelain
MugDiameter: 8 cmHeight: 9 cmFinish: Celadon glazeMaterial: Reduced porcelain
57
The Bent Wood Mirror combines a steam bent beech frame with a solid ash base
Colours: Black base with light stained natuaral frame / Light stained natural base with blackframe / Black base with yellowframe / Yellow base with light stained natural frameMaterial: Stained solid beech, solid ash
Width: 50 cmDepth: 7 cmHeight: 65,3 cm
Bent Wood MirrorWH
product info product info 595858 product information
Printed & Embroidered CushionsNathalie Du Pasquier
Smileys QuiltBernhard Willhelm
Collection of printed and quilted textiles featuring bold colours and geometric patterns Colours: Red, green, yellow Materials: Printed and quilted cotton
Bed throwWidth: 150 cmDepth: 175 cm
BagWidth: 37 cmDepth: 42 cm
Cushions made from printed or embroidered cotton based on the patterns from the designers archive
Colours: Cells (white, blue, green, red)Grey Matter (black, pink, blue)Tongues (white, blue, red, yellow)Memory (white, black, red, yellow)Full (pink, yellow, black, blue, red)Penta (yellow, blue, red, grey)Ice (green, white, black, blue)Material: Printed fabric, Embroidered fabric
Embroidered cushion square Length: 50 cmDepth: 50 cm
Embroidered cushion rectangular Length: 57 cmDepth: 35 cm
Printed cushion squareLength: 50 cmDepth: 50 cm
Printed cushion rectangularLength: 57 cmDepth: 35 cm
Tela GlasswareSilo Studio
A collection of glassware with the outer surface texture of stitched textile
Colours: Clear, pink, smoke Material: Glass
BowlDiameter: 13,5 cmHeight: 7,5 cm
Small Glass Diameter: 7,5 cmHeight: 6,5 cm
Medium GlassDiameter: 8,5 cmHeight: 8,5 cm
Large GlassDiameter: 8,5 cmHeight: 11,5 cm
CarafeDiameter: 10 cmHeight: 25,5 cm
WH designers 6160
Faudet Harrison
Jochem Faudet and Jon Harrison met whilst studying at the Royal College of Art (RCA). After several years of informal collaboration in their London studio Faudet-Harrison was born, designing an array of interiors, products and furniture.
Anderssen & Voll
Torbjørn Anderssen and Espen Voll previously collaborated as part of the Norway Says trio. Their design work reflects the duo’s receptive nature towards current contemporary design, developing refined products for clients which are desirable within the home interior market.
Lucien Gumy
Lucien Gumy graduated in 2012 from ECAL, Switzerland. The young furniture designer previously trained as a cabinet maker, with his own design work following suit focusing on simplicity and honest functionality, he has been described as a ’young avant-garde’.
Stefan Diez
Stefan Diez is a forward thinking German designer. His studio in Munich develops a range of interior products and furniture, many focused around an innovative use of materials and technology, having previously designed for HAY, E15 as well as Thonet.
Depping & Jørgensen
Line Depping and Jakob Jørgensen have repeatedly collaborated with each other since their studies in Denmark. The pair primarily focuses on furniture, maintaining their own separate practices both rooted in a contemporary Scandinavian aesthetic.
designers60
Silo Studio
Attua Aparicio and Oscar Wanless (Silo Studio) gained a design residency in a Styrofoam factory just outside London upon graduating together at the RCA. It is here where they rethink the perceived limitations of materials.
Nathalie Du Pasquier
Nathalie Du Pasquier was a founding member of the Memphis movement. Her career is vast, having designed various products, bold textiles, laminates as well as jewellery and furniture over the past 30 years. Her work is bold and striking, inspired by a rule-breaking foundation and reminiscent of a colourful new-wave era.
Thomas Jenkins
Thomas Jenkins moved to Norway upon graduating in London, where his interest in manufacturing and materials combined with his traditional craft skills has led him to create small furniture pieces and objects designed for interaction.
Line Depping
Line Depping maintains her own studio work but also spends much of her time collaborating with fellow Danish graduate Jakob Jørgensen. She designs a range of objects but primarily focuses on furniture.
SmithMatthias
Jack Smith and Gemma Matthias have a responsible approach to their design work. Having worked for several architects and design practices, their shared knowledge of manufacturing and passion for enduring products has led them to a utilitarian approach to contemporary design.
Bertjan Pot
Shortly after graduating from the Design Academy Eindhoven, Bertjan Pot opened his own studio in Rotterdam, gaining recognition for both his interiors and products. His work reflects his curiosity for materials and experimentation and exploration of production methods.
Leon Ransmeier
Leon Ransmeier’s studio is based in New York where he studied. Primarily focusing on his furniture design he has developed work for various brands including Herman Miller and Droog.
Shane Schneck
Shane Schneck has previously worked with HAY, designing both furniture and accessories. His studies in architecture has led to an industrial approach to his work, founding Office for Designin Stockholm in 2010.
Daniel Emma
Daniel To and Emma Aiston became ’Graduates to Watch’ in 2009, winning the Most Promising Talent in 2010. Originally from Australia, the pair are now based in London, with their quirky accessories and desktop products inspired by a mantra of simple objects with simple forms.
Snæfrid & Hildigunnur
Snæfrid Thorsteins and Hildigunnur Gunnarsdottir are an Icelandic graphic design duo. Their graphical work is driven by the observations of every-day, rational in its apporach and intuitive in its functionality.
WH
WH is the WRONG FOR HAY in-house design team led by Sebastian Wrong, developing furniture, lighting, and accessories as part of the WRONG FOR HAY collection.
Ian McIntyre
Ian McIntyre has ceramics expertise that is rare to find in someone of his age. Graduating from the RCA in 2010, his work is very much based on honesty of materials, purity of form and an exceptional attention to detail.
Bernhard Willhelm
Bernhard Willhelm has had a prolific fashion career to date, having a flagship store in Tokyo and working with the likes of Capucci and Chloe. His work is provocative, sometimes even challenging, but maintains a consistantly fresh appeal amongst a contemporary generation.
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credits credits 63
CONCEPT & ART DIRECTION SM ASSOCIATI
PHOTOGRAPHY
Thomas Brown
PATTERNS
Jody Barton
STYLING
Francesca Sarti
WRONG FOR HAY34 Queen Anne’s Gate, London SW1H 9AB, United Kingdom
info@wrongforhay.com
All rights reserved. No part of this catalogue may be reprinted, reproduced or utilized in any form or by any electronic, mechanical or other means, without permission in writing from WRONG FOR HAY.
All the designs shown here are protected under copyright law. Copying will be prosecuted.
Copyright © 2014 WRONG FOR HAYPrinted by Grafiche Antiga
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