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WELCOME TO THE EU SME CENTRE WEBINAR SERIES
A project funded by the European Union
OPPORTUNITIES FOR ONLINE EDUCATION
FOR EUROPEAN SME’S
A project funded by the European Union
Victor Wong, June 19 2014
Raise your hand if you can hear me!
www.eusmecentre.org.cn enquiries@eusmecentre.org.cn
www.eusmecentre.org.cn info@eusmecentre.org.cn
Please submit your text questions and comments using the Questions Panel
Purpose
• The EU SME Centre in Beijing is a project funded by the European Union
• To assist European SMEs to export to China and establish, develop and maintain commercial activities in the Chinese market
• Free, confidential information and advice, and practical support services
The EU SME Centre - Services
Ask the expert Consultations Publications
Trainings Webinars Events
E-learning Databases Hot-desking
Our Speaker
Victor Wong is a recognized expert in the education and technology sector with over 15 years combined experience
Co-founder of kids mobile education startup SmarTots
Previously, co-founder of China’s largest online English learning social network Speak2Me
Experience in planning and implementation of online education strategies for large corporations, SMEs, non-profit, schools and government agencies in Asia and North America
Agenda
State of the China online education market
Online Education for Business
Business online education case studies
Q & A
State Of The China Online Education Market
Education
Success
Investment In Education
About 4% of China’s GDP is invested in education
Almost $375 Million USD
China Korea Japan
30% 22%
10%
Percent of Household Income Spent on Education
90% of families demand high-quality, low-cost education
Supply of low-cost education is not always high-quality
Online Education
Creates a virtually unlimited supply of education
Much more cost-efficient
The Problem The Solution
Online Education As A Solution
32%
28%
18%
10% Freedom of Time
Freedom ofPlaceCost-Effective
PlentifulCourses
Benefits of Online Education
Source: 2013-2014 Online Education User Behavior
Analysis Report In China, PR Newswire
China: A Growing Market
Willingness to purchase has increased
Growing affluence of the general public
Increased competition of getting into college and university
Since 2011, 10 Chinese Online Education companies received investments
In 2011, market scale for Online Education was ¥60 Billion
36 39
45
52
59
67
78
0
10
20
30
40
50
60
70
80
90
2008 2009 2010 2011 2012 2013 2014
China Online Education Users (2008-2014)
Note: Numbers are in billions.
Source: The boom of China’s online education market, Marketing China
31.0% 28.8%
17.8%
12.4%
4.2% 4.0% 1.8%
0%
5%
10%
15%
20%
25%
30%
35%
Uses For Online Education
Source: 2013-2014 Online Education User Behavior Analysis Report In China, PR Newswire
Academic Distribution Online Education Users
15.9%
77.2%
6.9%
JuniorCollegeProfessionalsOthers
Source: 2013-2014 Online Education User Behavior Analysis Report In
China, PR Newswire
Tools of Online Education
1-1 Tutoring Chatting Educational Games
Video on demand
Mobile Online Tests Massive Open Online
Course
Blended Learning Solutions
29.7%
20.9% 18.8%
15.6% 13.3%
1.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Video-On-Demand Courseware Apps One-to-manyLive
One-to-one Live Others
Popularity of Educational Tools
Source: 2013-2014 Online Education User Behavior Analysis Report In China, PR
Newswire
Major Players
Non-Educational Big Players
The lucrative educational market has attracted big players from the non-educational sectors
Online Education For Business
China Businesses Are Moving Online
Source: 2013-2014 Online Education User Behavior Analysis Report In China, PR Newswire
1. Reduced Productivity Cuts - The employees don’t have to leave and are available if needed.
2. Cost Effective - The employer doesn’t have to pay for traveling, lodging or daily allowance.
3. Uniformity - All employees are given the same education, even in geographically scattered companies.
Advantages For The Employer
1. Time Efficient - By using e-learning you can study when it suits you, for as long and as often as you want.
2. Simplicity - Since the student can study and repeat at any time the learning is easier.
3. Private – Student can ask questions and not “lose face” to their peers
Advantages For The Student
Advantages of Online Education
Scale and Engagement
Integrated Learning
Measurable Results
Scale And Engagement
Time efficient – one teacher will be able to teach a bigger amount of students compared to offline classrooms
Anyone can learn anytime, anywhere – learning is on the go
Integrated Learning
Learning therefore has a purpose, it aids the daily working process
Employees will perfect their skill by practicing during work and off work
Immediate returns of learning investment for the learner = Results
Measurable Results
Effectiveness of the systems:
Participation
Activities on an individual level
Effectiveness – how well employees are adapting to the lesson
Key trends
1. Shorter time
2. Media-Driven
3. Being Social
4. On-Demand
5. Blended Learning
6. Mobile
7. Gamification
8. Big Data
Key trends
Shorter time - learn in 2 to 15 mins compared to 30 to 120 minutes
Media-Driven – increase use of audios and videos
Key trends
Being social- collaborating and sharing ideas with others online
On-Demand – personalized for the learner’s needs
Key trends
Blended learning – learning both offline and online
Mobile – available whenever and wherever
Key trends
Gamification – using simulations and games for realistic business-driven situations
Big Data – observe how individuals are learning, using learning management systems
Business Online Education Case Studies
F&B Business
Problem – employees are having difficulty remembering what’s on the menu
F&B Business
Solution All employees can access flashcards on Quizlet to help memorize menu
Online tool lets employees study menu anywhere and anytime
Employer posts up board to show progress of employees on Quizlet
Company will reward top ranked employees with small rewards
Language Learning
Problem – employees at SmarTots can only speak Chinese and employer would like them to learn English
Language Learning
Solution Offered online English courses to anyone who wanted them
Employees had to commit to two classes a week or courses would be taken away
Arranged at least two meetings a week had to be conducted in English and every employee was required to speak
“Most Improved English” award was created
Gothia
Problem – Company is having trouble implement lean manufacturing processes consistently across multiple locations
Gothia
Solution Gothia Logistics created a special course combining existing courses
Provided on-site training in combination with online courses
Worked with company to assign managers who were class leaders
Managers and workers were required to take the same classes
Upon completion, students were given diplomas
Checklist for First Project
Find simple training problem
Create a basic course/quiz
Make the results measurable
Use healthy social competition
Add rewards (gamification)
Linkedin profile: cn.linkedin.com/pub/victor-
wong/1/594/42b
Victor@smartots.com
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