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VRP – investing in our natural environment
WalesGreen Giving
Service£
WECAN business engagement:
progress, lessons & legacy
+ five GOLD STARS and two CHALLENGES for YOU!
Phil Burkhard, VRP / WECAN, October 2013
MICRO-HYDRO
BUSINESS
GIVING
PUBLIC GIVIING
WECANPROJECTS
Income Generation
GOAL = Win:Win:Win
Green assets = INVESTMENT
OPPORTUNITIES
Wefundthevalleys.com
Dating agency!
12 investors / £84k
Responsible Business Partnership
Corporate Support
“Supporting local community initiatives is really important for Lafarge Tarmac. As a responsible company, we want to be a good neighbour and make a positive
contribution to local community groups around our sites.”
Leigh Smith, Zone Manager, Lafarge Tarmac
SME Support
“Welsh Government & HOVIP contributed to our new Brewery and visitor centre. So we would like to give something back – and we will continue to do it. We will find budget for helping local enterprise and worthy projects year in & year out.”
Steve Evans, Managing Director, Rhymney Brewery
Responsible BusinessPartnership
Key Lessons
1. Strategic and systematic
2. Responsible business versus CSR
3. Investment, Investment, Investment!
4. Business first!
5. Partner education
6. Patience!
7. Build capacity…
GOAL = Win:Win:Win
Green assets = INVESTMENT OPPORTUNITIES
Create a sustainable commercial service,
linked to business and public giving, to
support green space in Wales for
economic, social and environmental benefit.
VISION
Private Sector
BITC
KWT
Public Sector
Green Giving Service
Aims
1. Make green space sustainable
2. Achieve a positive impact on communities, the natural environment and economy
3. Implement a business and public giving service for stakeholder benefit
4. Develop a business case for a sustainable and portable service
Benefits
Customer Offer
CUSTOMER
IN KIND SUPPORT
GREEN GIVING FUND
Adopting a commercial approach
Listen to businesses first!
Investment not sponsorship!
SMEs + Corporates!
Be strategic!
Green Giving Service= part of VRP / WECAN legacy! GOAL = Win:Win:Win
Green assets = INVESTMENT
OPPORTUNITIES
Challenges:
How will you seek new income? How will we build capacity?
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