We Play - Overview

Who we are Digital content and sport experts. We specialise in content development and distribution to our network of over 35m sports fans worldwide. Who we’re not People just managing social networks. What we do We connect brands with fans by developing content, strategies and applications that deliver against our clients’ business objectives.

How we do it We distribute everything we create via our network which includes the most powerful sports influencers.

Definition

WHAT IF I TOLD YOU The traditional model is dead

Achieving some Awareness

Minimal Conversions

With no clear understanding of audience behaviours, your approach is disconnected and your audience are uninterested in your advertising.

Fragmented Audience

Audience has no Desire to Act

Lack of investment in a digital strategy means limited data and insight, resulting in a fragmented audience.

You receive some conversions through traditional media. Traditional works, but you know it’s time to evolve the approach.

Whether it’s TV, press, radio, digital or outdoor. The objective is to advance fans down the conversion funnel.

Traditional Marketing Model Heavy reliance on advertising

What is the solution?

Awareness drives mass participation across multiple platforms. We can begin to take the audience on a journey.

Actionable behaviours are created through content that generates an emotive response; a buy in. The audience begins to care.

More customers filter through the funnel. We’ve given the fans an experience and they are happy to transact with you.

Through our network of 35m fans we create wider reach and more ways for your audience to engage.

Large Scale Awareness Conversions Fan Engagement

Clear Desire to Take Action

Engagement Marketing Model Focus on storytelling

So how do you deliver that many colourful balls?

By taking your fans

On a journey

Focusing on storytelling, content and experiences to build relationships that last

Do go on…

We developed a scale to measure the relationship with the fans and the success of our strategies

The Brand and Fan Adoption Journey

Is it true you have a network of millions of sports fans?

We have an accumulated network of 35 million sports fans

KSI 7.2m subscribers

1.1bn views

And work with brands of all sizes

We know sport

The teams

The players

But most importantly

Want to build a valuable relationship with your audience?

Contact us:

+44 (0) 207 796 4739 hello@weplay.co