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Copyright © revelone. All rights reserved. www.revel-one.com
We Find the RightPeople to Unlock YourCompany’s Potential
Copyright © revelone. All rights reserved. www.revel-one.com
Copyright © revelone. All rights reserved. www.revel-one.comCopyright © revelone. All rights reserved. www.revel-one.com
We’re more effective at recruiting marketing leaders since we’ve been in their shoes
Copyright © revelone. All rights reserved. www.revel-one.com
Traditional recruiting model is less effective in marketing
• Marketing is changing faster than any other function
(e.g., Facebook radically different vs. 2 years ago)
• Candidates specializingto keep up with the pace of change
Today’s marketers are:
Specialized Technically savvy Highly analytical
It takes experienced marketers to identify & hire great marketers
Copyright © revelone. All rights reserved. www.revel-one.com
Building the RIGHT marketing team is critical (and hard)
8 of top 10 reasons startups fail are marketing-driven or marketing-related
To hire 1 marketer, companies outreach to ~200 people
• Demand for digital marketers vastly exceeds supply
• More outreach required to hire marketers than any other function
CMO tenure is shortestand declining
• Wrong leader for your stage of growth
• Wide variety of specialized leaders – hard to tell apart
It’s easy to hire wrong
• Overconfidence in internal network
• Inadequate interview process (marketers sell themselves well)
Not finding the right marketers is expensive
Copyright © revelone. All rights reserved. www.revel-one.com
Why RevelOne is Unique and More Effective
ExperiencedMarketing Executives
• Real-world ability to translate marketing goals into role requirements
• Our candidate assessments probe deeper
• Data-driven candidate outreach and engagement strategies => efficient process
Depth in Marketing
• Network of 55k+ candidates
• Structured meta-data that surfaces nuanced skill differences among candidates
• Full stack hiring: from CMO to manager
HolisticApproach
• Talent strategy and search services (vs. typical transactional search mentality)
• Org structure and interview process design
• Executive onboarding and ongoing support
ConsultingResources
• Temporary CMO/operational help
• Marketing spend/channel assessments
• Brand strategy and GTM planning
Copyright © revelone. All rights reserved. www.revel-one.com
Marketing and BD Leader at eBay, Coupons, and BluPrint
Managing Partner and Co-Founder
Gary Calega
Sales and Operations Leader at Box, Intercom, and Narvar
Executive Search
Drew Wahl
Marketing and Product Leader at Sony and Red Bricks Media
Managing Partner and Co-Founder
Dan Weiner
Talent Partner at Charles Vernon, Amazon, and various agencies
Executive Search
Arthur Ly
Experienced executives from top companies
Talent Leader at Heidrick & Struggles, Schwab, and Talkdesk
Executive Search
Tina Yung
Talent Leader at Korn Ferry, Credit Suisse, and McKinsey & Company
Executive Search
Julie Sharp
Copyright © revelone. All rights reserved. www.revel-one.com
Select B2C ClientsRecommended by top VC and private equity firms
Late stage/public Growth stage Early stage
50/50 split B2B and B2C
Copyright © revelone. All rights reserved. www.revel-one.com
Select B2B ClientsOur clients trust us for multiple key roles and new clients come from referrals
Late stage/public Growth stage Early stage
50/50 split B2B and B2C
Copyright © revelone. All rights reserved. www.revel-one.com
RevelOne’s Advantage
Criteria RevelOne Marketing Boutiques
Big Firms
Individual Recruiters
Specialization in Marketing
Firm run by former Marketing Leaders
Junior staff handles most of the work
Consultative: industry insights and talent strategy
Ability to hire at all levels
Large network and resources to move fast Sometimes
Deep functional interviews from first hand knowledge Sometimes
Access to a team of consultants
Tools and tech enabling a highly structured, transparent, & data-driven approach
Exec candidate guarantees & industry leading retention rates
Copyright © revelone. All rights reserved. www.revel-one.com
Working with RevelOne
Search methodology rooted in rigor and advanced tools
Structured
RevelOne approach – we bring the discipline of experienced operators to search
Data Driven Network & Insights
In-depth analytics on funnel and response rates
Transparent
Largest network (55k+) of marketers and actionable market insights
Real-time client visibility allows rapid iteration and alignment
Copyright © revelone. All rights reserved. www.revel-one.com
What We Don’t Do
Rely on Luck
• Reach out only to people in our network
• Rely too heavily on referrals, which can be lower quality or biased
• Focus primarily on active or inbound candidates
Run a Black Box Process
• Submit candidates without nuanced understanding of their skills
• Promise an open-ended candidate universe
• Quit when a search gets tough
Hire exec and take off
• Close the transaction and move on to the next client
• Don’t engage in talent strategy
• Leave exec to build team on his/her own
• Stay out of candidate onboarding
Copyright © revelone. All rights reserved. www.revel-one.com
Process TransparencySample of report – provides client more clear view of market, which helps them hire the right candidate more quickly
Full Metrics Field Marketing Manager Pipeline
Published pipeline & target lists provide full visibility
Copyright © revelone. All rights reserved. www.revel-one.com
Timeline & Deliverables
Week 1 Week 2 Week 3 Week 4 Week 5 - 8 Week 9+
Define Role
We translate role objectives into skill requirements
CalibrateConfirm requirements and review initial candidate profiles to set search strategy
ResearchID all qualified candidates via our structured company research methodology50-150 based on level/skills/geo
Month 16-8 screened4 top presented (weeks 2-4)We engage candidates ongoing during your processStrategy Checkpoint & Search Scorecard
Month 2Refine targeting as needed8-15 screened6-8 presented (total)
Month 3+ / Close
Re-scopeIf role not closed, adjust criteria and expand search
Engage & close finalistsAdditional screening & submissions
Copyright © revelone. All rights reserved. www.revel-one.com
Retained Search Pricing
Fees• Fee is % of total cash compensation (Equity is excluded)• Actual % is based on seniority (e.g., CMO, VP, Director, Manager)• Total fee paid in 3 phases
Payment Schedule
• 1/3 start, 1/3 for month 2, and 1/3 final fee• Final fee is a true up payment to candidate’s actual comp• Example CMO: $270k hire is 33% of comp = $90k fee ($30k, $30k, & $30k)
Partnership
• We partner and provide dedicated resources until role is filled• Industry leading candidate retention rates• Risk-free model: early cancel for full refund & we share pipeline
Copyright © revelone. All rights reserved. www.revel-one.com
Client Testimonials
We rely on RevelOne as the company is led by former marketers who excel at building a pipeline of marketing leaders in difficult markets--where the candidates are not so obvious--and can also run full-stack marketing team build-outs.
Jason Ewell, Operating Partner
RevelOne was a great search and thought partner in building out the growth function at Stitch Fix. I selected them since they are former marketing/product leaders, so were able to really empathize with both candidates and our team. I would hire them again without hesitation."
RevelOne did an outstanding job of finding people who met our requirements, providing continuous visibility on the pipeline, and refusing to stop until we found our first executive marketing leader. They are now helping us hire key roles as we build the marketing function."
Jason Brown, SVP and GM
RevelOne not only helped us find top talent across growth, retention and analytics roles, but they actually helped us improve our candidate and internal review process which was extremely impactful.”
Sigal Bareket, Senior Director, Growth Marketing
Mike Duboe, Partner
We worked with RevelOne on multiple roles from VP to ICs. The reason we continued to work with them is due to the people and process, especially compared to traditional recruiters. RevelOne brings expertise in marketing and recruiting at an exceptional level. Not only did their marketing expertise allow them to deeply understand the specific skill sets we needed, they understood our company and talent bar.”
Brad Diefenderfer, Senior Recruiter
Copyright © revelone. All rights reserved. www.revel-one.com
RevelOne’s Consultant Network
Strategic Advice
• Temp CMO Services
• Strategy, brand, and performance marketing expertise
Operating Leverage
• Contact help to stand up key capabilities
• Both internal resources and a network of vetted subcontractors and agencies
CMO Panel
• Review board to stress test marketing ideas
• Resource for CEO and/or CMO
A team of tech executives to support our clients
Copyright © revelone. All rights reserved. www.revel-one.com
Contact
415-699-6365 www.revel-one.com gcalega@revel-one.com
Gary CalegaCo-Founder, Managing Partner
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