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WAY FINDING CONCEPTby Keaton Reader / Patrick Drake
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PR AC T IC A L WAYFINDING SYSTEM FOR THE K ANSA S C I T Y ART INST I TUTE PAT R ICK DR AKE / KE ATON REEDER
LOC AT ION PL AN1
OFF C A MPUS
street identification
site identification
C A MPUS
directional
traffic & regulatory
VANDERSL ICE
building id
acessible entrance
EPPERSON
overhead directional
informative assistance
room id
restroom id
5 9
17
3
PG
7 11
13
15
19
21
ZONE S OF ENGAGE MENT
expressing kcai’s spirit of eccentricity metaphorically through 90º changes in typography and material.
- a structured departure from the conventional path - sophisticated eccentricity
CONCEP T
TO CONVENTION
1
PERP
ENDI
CULA
R
all caps
tr acking : 50pt
signage typography should
rise off material surface 1/8”
inner layer of signage material
arrows
signage mater ial
pa inted metal
3-dimensional type
pa inted metal
S T YLE GUIDE
COLOR USAGE
SIGNAGE
T YPEFACE
FUTURA MEDIUM CONDENSED
S T YLE GUIDE
front
top
right
96˝
24˝
5”
24˝
scaled at 5%
S T REE T IDEN T IF IC AT ION3
S T REE T IDEN T IF IC AT ION3
S T REE T IDEN T IF IC AT ION3
top
front right
25˝
52˝
44˝
122˝
92˝
scaled at 2%
S I T E IDEN T IF IC AT ION5
S I T E IDEN T IF IC AT ION5
S I T E IDEN T IF IC AT ION5
54˝
5˝
top
front right
18˝
5˝
10˝
48˝
10˝
scaled at 9%
DIREC T IONAL7
DIREC T IONAL7
DIREC T IONAL7
10˝
5˝
10˝
48˝
top
front right
scaled at 9%
T R AFF IC & REGUL ATORY9
T R AFF IC & REGUL ATORY9
T R AFF IC & REGUL ATORY9
top
front right
scaled at 9%
40˝
1 .75˝29˝
32˝
14˝
11 BUILDING ID
11 BUILDING ID
11 BUILDING ID
top
front right
scaled at 20%
10˝
20˝
10˝
3˝
13 ACCE SS IBLE EN T R ANCE
13 ACCE SS IBLE EN T R ANCE
13 ACCE SS IBLE EN T R ANCE
top
front
right
scaled at 15%
5˝
12 .5˝
5˝
5˝24˝
15 OVERHE AD DIREC T IONAL
15 OVERHE AD DIREC T IONAL
15 OVERHE AD DIREC T IONAL
top
front right
scaled at 15%
10˝
10˝
10˝20˝
17 WALL-MOUN T ED DIREC T IONAL
17 WALL-MOUN T ED DIREC T IONAL
17 WALL-MOUN T ED DIREC T IONAL
top
front right
scaled at 15%
8˝
8˝
3˝
16˝
19 AUDI TOR IUM / ROOM IDEN T IF IC AT ION
19 AUDI TOR IUM / ROOM IDEN T IF IC AT ION
19 AUDI TOR IUM / ROOM IDEN T IF IC AT ION
top
front right
scaled at 15%
3˝
3˝
8 ˝
12˝
21 RE S T ROOM IDEN T IF IC AT ION
21 RE S T ROOM IDEN T IF IC AT ION
21 RE S T ROOM IDEN T IF IC AT ION
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