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Wangaratta & District Cricket Association
FROM THE PRESIDENTThe Wangaratta and Distrcit Cricket Association has for many years enjoyed a reputation for strong administration, developing expanding domestic competitions and being able to select competitive teams for representative cricket matches.
The area from which affiliated Clubs are drawn now cover a large part of the North East of Victoria and the challenge for the Association is to continue to improve in all aspects for the benefit of all stakeholders.
The Association has developed a Strategic Plan to provide a focus for planning and actions required in the period 2009-2018 and will need the support of the cricket community to help us achieve our goals.
The huge contribution of our affiliates, club administrators and volunteers is acknowledged and is vital to the future of cricket in this area. The dedicated efforts by the many volunteers to the game of cricket at grassroots level ensures that the sport continues to be our favourite summer sport.
The tremendous support of local government in each of the five municipalities covering the area of the Association is important in the provision of the excellent playing facilities which we enjoy and we need to work with them as we maintain and expand these facilities.
The Association has identified a number of challenges which need to be faced in the next ten years as we look to implement the strategic goals which have been set. All of this is for the purpose of developing better players, coaches, umpires, administrators, facilities and participation.
The Association looks forward to working with our participants and supporters to achieve our goals.
Graham F KerrPresidentNovember 2008
Page 1
BY 2018WE WILLHAVEACHIEVED
• Apart-timecricketadministrator;
• RepresentationatMelbourneCountryWeekatProvincialLevel;
• Reservesofcapable,qualifiedumpires;
• Associationsponsorshipsvaluedat$50,000;
• AnnualstagingofPremiercricketevents;
• Robustjuniorcompetitionsatallagelevels;
• Agirlscompetition;
• AllclubswillhaveappointedaLevel1AccreditedCoach;
• Volunteersupportprograms;
• Growthinparticipation.
VisionWangaratta and District Cricket Association: North East Victoria’s Premier Summer Sporting Competition
Our PurposeTo support and partner with our stakeholders to ensure our competition is:
• Vibrant;• Sustainable;• Recognised;and• Relevant.
We Value• Sportsmanshipandfairplay;• Respectforourteammates, ouroppositionandourselves;• Acceptanceofdecisions bythoseinauthority;• Thetraditionsofcricket.
Our Stakeholders• Clubs;• Players;• LocalGovernment;and• Community.
Page 2
The Wangaratta and
District Cricket Association
(WDCA) played its first
official game on the 2nd of
November 1895, although
the earliest recorded game
was between Beechworth
and Albury in 1860.
This long and proud
history has had a
significant impact on
the social fabric of the
communities in which we
live. In order to sustain
the relevance of grass
roots cricket in the busy
modern world, it is critical
that we take the time to
identify the needs of our
key stakeholders and our
role as an Association
in supporting them.
Currently the Association
has fourteen clubs playing
at 34 venues across five
different Shires. In order
to sustain this substantial
geographic footprint
significant challenges
need to be addressed and
a robust vision for the
future formulated.
This Plan captures the
vision, objectives and
key strategies for the
WDCA to 2018. The key
strategies contained within
this document have been
developed in consultation
with the WDCA’s many
stakeholders.
This Plan and visioning
statement looks to align
grass roots initiatives
with the Strategic Plans
of both Cricket Australia
and Cricket Victoria. In
working with the strategic
imperatives of these
organisations it is hoped
the WDCA’s key strategic
initiatives, actions and
goals align to give our
players every opportunity
to take their cricket to the
highest level, ensure our
clubs and our Association
remain sustainable and
maintain the relevance
of cricket within the
communities in which we
live.
Challenges identifiedfacing the WDCA include:
• Maintainingthe sustainability of our clubs;
• Attractingumpires;
• Attractingvolunteers;
• Retainingcricketersbetweeneighteen and thirty years of age;
• Administrativesuccession atbothclubandAssociationlevels;
• JuniorDevelopment;
• Managingthequalityofourfacilities;
• Maintainingturfwickets;
• Buildingsponsorship;
• Suitabletrainingfacilities;and• Engagingour communities.
INTRODUCTION
TheAssociationplaysasignificantroleinsupportingcricketin
NorthEastVictoria.Inaddressingboththeshorttermoperationalissues
andlongtermstrategicimperatives,itishopedtheWDCAwillbeavibrant
sustainableAssociationprovidingfuturegenerationsofcricketersand
thecommunitiesinwhichtheylivetheopportunitytoparticipatein,
contributetoandcelebratecricketinNorthEastVictoria.
Page 3
1. Assist participants to learn, develop and excel;2. Celebrate and support volunteerism;3. Build upon our facilities and capital infrastructure;4. Showcase our competition.
OURSTRATEGIC GOALS
Page 4
ASSIST PARTICIPANTSTO LEARN,DEVELOP AND EXCELThe ability to continually develop and improve is intrinsically linked to the ongoing enjoyment of the game and continued participation.
Players, umpires and coaches at all levels need to be able to identify a clear pathway which will enable them to reach the highest standard of competition possible. In conjunction with Cricket Victoria, key developmental focuses centre around female participation, umpire participation, coaching accreditation and representative tiers.
PERFORMANCETARGETS TO 2018• LevelTwoAccreditedCoachonWDCA
executive;
• Accreditedplayerandumpiredevelopmentcoursesconductedannually;
• Agirlscompetition;
• Everyclubhasafullyaccredited coach
• Aratioof1.2umpiresavailable per game scheduled
MAIN SUPPORTING STRATEGIESBuildcoachingstocks
• Supportfundingandhostingcoachingaccreditationprograms;
• Encouragementofclubsthroughongoingcommunicationandultimatelysanctions
• AssociationlevelTwoAccreditedCoachingMentor;
Increaseumpirenumbersandcapability
• Increaseaccreditationcourses;
• Engageplayerstointeractwithumpiresappropriately;
• Increasepaymentforaccreditationqualifications;
• Developsignificantumpireawards;
• Developjuniorumpireprogramtoincreaselikelihoodofrepresentativehonours.
Developafemalecompetition:
• EncouragegirlstoparticipateinIn2Cricket(Milocricket);
• Encouragegirlstoparticipateinloweragejuniorcompetitions;
• Assistteachersinteachingcricketinprimaryschoolprograms;
• EnticeAustralian/Victorianwomen’scricketmatchtoWangaratta.
PlayerDevelopment
• Activelysourceandpromoterecognisedplayerperformancedevelopmentprogramsandconductannually;
• Havesportsmen’snightstoshowcasestarsandinspireyoungplayers
STRATEGIC GOAL 1
Page 5
CELEBRATE & SUPPORT VOLUNTEERISMTheabilitytoeffectivelyoperateanyorganisationutilisingvolunteerlabourcanbeextremelychallenging.Invariablykeypeoplewithintheseorganisationseitherburnoutorsimplyrunoutofenergy.Thekeytosuccessfullyoperatingcommunitysportinggroupsandassociationsisastrongcommittee,ablyledwithindividualportfoliosandareasofresponsibility.
Equallyasimportantistherecognitionandcelebrationoftheworkourvolunteerforcedoes.Everyclubhastheirheroeswhofaithfullypreparethepitch,stockthedrinksfridgeandtidytherooms.Itiscriticalthatwerecognisetheircontributionandcapturetheirknowledgeifwearetoundertakeeffectivesuccessionandultimatelyachievegrassrootssustainability.
PERFORMANCETARGETS TO 2018• Haveapaidpart-timepositiontosupport
our clubs;
• Conductcorporategovernancetrainingandinduct new club and Association executive members;
• DevelopaClubSuccessionStrategyProgram
• Clubshavecapturedtheintellectualknowledge to operate sustainability not reliant on the knowledge of individuals;
MAIN SUPPORTING STRATEGIESAdministrativeOfficerparttime
• Implementasustainablefundingmodelforthisposition;
• Developclubminimumcomplianceandgovernancestandards;
• Identifygrantstoassistinbuildingclubandvolunteercapacity;
• Developaclubgovernanceaudittoassistclubsrecognizecapabilitygapsandstrategiestoaddressthem.
• PublishHowtoGuides,OperationsManualsandCalendarofEventstoassistclubvolunteersandminimisetheimpactontheirtime.
Associationtoconductinductionforclubboardmembersannually
ClubDevelopmentProgram
• InassociationwithCricketVictoria,encourageclubstoworkthroughtheClubDevelopmentProgram to share the workload and ensure compliance.
AssociationExecutive
• DocumentaBoardskillprofileandtargetpeopletofillcapabilitygaps.
• EncouragetheparticipationofwomenonClubandAssociationBoards
• DemystifyExecutivebydefiningtherolesandsharingtheworkload.
CelebrateOurVolunteers
• ConductannualAssociationVolunteerAwards
• Implementathemedroundtocelebratetheworkofvolunteers.
Page 6
MAIN SUPPORTING STRATEGIESHardWickets
• Developsufficienthardwicketstoadequatelyaccommodatejuniorandseniorcricketcompetitions
• Putinplacesustainablemaintenanceprogramswhichtaketheresponsibilityofthemaintenanceofgroundsawayfromclubs;
• Encourageclubstomeetinstrategiclocationstoreducetheburdenofdistanceparticularlyforparentsandcoachesatjuniorlevels.
TurfWickets
• SupportallAGradeandAReserveclubstocultivateturfwickets;
• Conductawicketaudittoidentifypotentialbarrierstoachievingaturfwicket;
• Holdseminarsinturfwickethorticulture,preparationandmaintenance;
• Undertakeannualassessmentstomanagequalityandconsistencyacrosstheorganisation.
IndoorTrainingFacilities
• DevelopanIndoorTrainingFacilityMasterPlan;
• Identifyfundingopportunitiestodevelopthefacility;
• Engagecommunityandkeyinfluencersupport.
NightCricket(20Twenty)
• WorkinwithRCoWSportingPrecinctMasterPlantolightagroundtoholdtwilightmatches;
WaterResources
• EachclubtodocumentandsubmitatemplateWaterResourceandSustainabilityPlanannually.
BUILD UPON OUR FACILITIES AND CAPITAL INFRASTRUCTURETheWDCArecognisesthatinordertogiveparticipantsthebestopportunitytodevelopitiscriticalthattheAssociationhaveadequatefacilitiesandinfrastructure.
Inordertomaintainjuniorcricketparticipationitiscriticalthatadequatehardwicketgroundsaresourcedandsecuredoverthelongterm.Groundswithappropriatescaleboundariessetrealisticexpectationsandeventhebattlebetweenbatandball.TheAssociationrecognisesthatinordertoplaycricketatahigherlevel,playersneedexposuretoturfwickets.Inprovidingturfwicketsitiscriticalthattheybeauditedtoensureafaircontestbetweenbatandballandthesafetyoftheplayers.
TheAssociationhasscheduledtwosignificantcapitalimprovementsintotheplan.Thesebeingaqualityindoortrainingfacilityandadequatelightingtohostanightgamewithaviewtoaccommodatingtheexpandingpopularityof20Twentycricket.
PERFORMANCETARGETS TO 2018• Sevenhardwicketfacilitiesinandaround
Wangaratta;
• Outsourcedandsustainablegroundmaintenance program;
• AGradeandAReserveteamswithhighquality turf wickets
• Apurposebuilt,highqualityindoortraining facility;
• Theabilitytohostnightmatches;
• Sustainableinfrastructurethroughoutthecompetition
Page 7
SHOWCASE OURCOMPETITIONIn order to gain the community recognition and support which is critical in achieving our Association vision we must showcase our game. By presenting cricket at the highest level possible both in terms of representative cricket and Premier cricket, we are promoting the game, its people and its importance to key stakeholders across our region.
If Local Governments, media and communities are to support our competition and in doing so enable cricket to be acclaimed the regions premier summer sport, it is critical that they recognise the broad community appeal and interest cricket holds. People will embrace sport played and displayed at the highest level and it is essential that we as an Association pursue this as a key strategic imperative.
PERFORMANCETARGETS TO 2018• Playerswillvieforrepresentativecricket
honours;
• PlayersarecompensatedfortheirparticipationatRepresentativeCricketCompetitions;
• ARepresentativeteamatMelbourneCountryWeekatprovinciallevel;
• AfirstclassmatchisshowcasedandeventmanagedinWangarattaannually;
• Awomen’scricketcarnivalishosted;
• WangarattarecognisedbyCricketVictoriaasapremiercountrycrickethub.
• More18-30yearoldparticipantsplayingandleading the competition
MAIN SUPPORTING STRATEGIESRepresentativeCricket
• Communicatetheprestigeandhistoricalperspectiveofplayingrepresentativecricket;
• Payaplayersallowance;
• Supportplayersinnegotiationswithemployers;
• Buildmediapresenceandinterestinrepresentativecricket.
PremierCricket
• HostadistrictcricketeventannuallybymaintainingstrongtieswithanindividualDistrictCricketClub;
• EnsurealocalrepresentativeatVCCLleveltokeeptheWDCA,itspeopleandfacilitiesatfrontofmindandidentifyopportunities.
• DevelopclosertieswithWomen’sCricketAssociations;
• DevelopmarketingmaterialsinconjunctionwithlocalcouncilstoshowcaseWDCAfacilities;
StrategicPartners
• IdentifykeyinfluencersinLocalGovernment,mediaandthebroadercricketingcommunityandensuretheserelationshipsarefosteredandmaintained;
• AnonaffiliatedWDCAExecutivemembertoattendateveryClubtoincreasecommunicationchannels;
• Invitekeyinfluencerstofunctionstobuildawareness,understandingandempathyforchallengesfacedbytheWDCA;
• Workwithsportingbodiescloselytoaccommodate18–30yearoldageparticipantsmoreeffectively
Marketing
• DocumentanannualMarketingPlantomaximizetheimpactofcommunicationstrategies,channelsandscarceresources.
Page 8
(03)57217545www.totalmarketingsolutions.com.au
21CusackStWangaratta(03)57223810
www.sedconsulting.com.au
Wangaratta&DistrictCricketAssociationInc.ClemFisherPavillion,NormMinnsOval,WangarattaShowgrounds.
POBox702,Wangaratta,Victoria,3677Phone–0428505094
wangaratta@asn.cricketvictoria.com.auhttp://wangaratta.cricketvictoria.com.au
(AffiliatedwiththeVictorianCountryCricketLeagueandNERegion6)
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