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This is Moe Abbot and I's presentation on our redesign of the Wall of Sound website.
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Moe Abbott | Courtney StaggsWEBSITE REDESIGNALLW OFSOUND
CURRENT SITE PAGES
PROJECT STATEMENTBACKGROUNDWall of Sound began in 1990, in the heart of Seattle’s Belltown. Their website must have been created around that time, hence the 1990’s look and feel. Their store sells a variety of music genres, from avant-garde to traditional and popular genres.
TARGET AUDIENCESThe audience that they target is someone who has a very refined taste in music. One who is interested in avant-garde japanese rock, indie, alternative, jazz, folk, experimental, electronic, electro-acoustic, and neoclassical. Their demographic seems narrow but covers a some what wide-spread interest in music choices.
OBJECTIVESThe hope for this website redesign is to show what this local store has to offer, in order to do that there should be emphasis on the types of music they provide. Since this company has been known in Seattle for over 20 years, they should be able to be recognizable as a successful music provider. Giving them a professional look will be key, but leaving them with a distinguishable new look.
OBSTACLESObstacles may be redesigning this website, and forgetting who this company is. We do not want to scare away their customers with a completely new look. They may not be comfortable with a completely different user interface and experience.
KEY BENEFITBy redesigning their website, Wall of Sound can create a better cus-tomer experience. Redesigning their user interface will make buying online faster and easier.
SUPPORT STATEMENTSCurrently their website is very unorganized, and leaves the user feeling uncomfortable. The redesign will increase the number of online users, and will allow them to move through the website with ease and less anxiety.
TONELimited edition and “Hipster”
MEDIA Web
CREATIVE CONSIDERATIONS In order to create a successful redesign, we need to consider how the store perceives their business. This way we can create an accurate look that will represent them in the best way possible.
MOOD BOARD
SKETCHES
PROCESS | LOGO
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
musicrecordshop.com recordstoreday.com subpop.comNAVIGATION Top horizontal Top horizontal Left vertical
BLOG No Yes (layout of site) Yes (in nav)
CONTACT Address, phone, e-mail (nav) Under “About Us”, e-mail Address, phone, e-mail (nav)
COLOR Red, White, Black Black, White, Grey White, Grey, Blue-Green
SOCIAL MEDIA Facebook, Twitter Facebook None
SEARCH Top right None Top right
CHECKOUT Yes, in site Yes, in site Yes, in site
LAYOUT One page (links to nav
pages)
Scrolling blog style Scrolling blog style
LO-FI
LOGONAVIGATION
SEARCH
CHECKOUT
CONTACT INFO
BANNERS
SOCIAL MEDIA
LOGO
GRAPHIC
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
NAVIGATION
SUB NAVIGATION
SEARCH
CHECKOUT
CONTACT INFO SOCIAL MEDIA
LOGO
GRAPHIC
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
ALBUM
NAVIGATION
SUB NAVIGATION
SEARCH
CHECKOUT
CONTACT INFO SOCIAL MEDIA
LOGO
ITEM INFO
RETURN TO LIST ADD TO CART
ARTIST INFOGRAPHIC
ALBUM
NAVIGATION
SUB NAVIGATION
SEARCH
CHECKOUT
CONTACT INFO SOCIAL MEDIA
LOGO
ALBUM
NAVIGATION
ITEM UNIT PRICE QUANTITY TOTAL
SEARCH
CHECKOUT
CHECKOUT
PAYPAL
CONTACT INFO SOCIAL MEDIA
LOGO
ALBUM
FIRST NAME ADDRESS LINE 1
LAST NAME ADDRESS LINE 2
E-MAIL CITY
PHONE STATE ZIP
NAVIGATION
ITEM SUMMARY SHIPPING METHOD
ENTER SHIPPING ADDRESS
SEARCH
CHECKOUT
CONTINUE
CONTACT INFO SOCIAL MEDIA
LOGO
ALBUM
CARD TYPE NAME ON CARD
CARD #
CVC
MONTH YEAR
NAVIGATION
ITEM SUMMARY BILLING SUMMARY
PAYMENT METHOD
SEARCH
CHECKOUT
PURCHASE
CONTACT INFO SOCIAL MEDIA
LOGONAVIGATION
RETURN TO MAIN PAGE
THANK YOU FOR YOUR PURCHASEORDER #
PRINT THIS PAGE FOR YOUR RECORDS
SEARCH
CHECKOUT
CONTACT INFO SOCIAL MEDIA
HI-FI
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Minus The Bear - OMNI(2LP) Used Vinyl 2010Price - $10.00
ADD TO CART
BACK TO ALBUM LIST
Minus the Bear have always avoided easy
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ABOUT US CATEGORIES CONTACT US
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Minus The Bear - OMNI(2LP) Used Vinyl 2010Price - $10.00
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Minus the Bear have always avoided easy
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Minus The Bear - OMNI(2LP) Used Vinyl 2010
$10.00REMOVE
$10.00
SHOPPING CARTYOUR ITEMS UNIT PRICE QUANTITY TOTAL PRICE
1
CONTINUE TO CHECKOUT
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(206) 441-9880315 East Pine Street Seatt le , WA 98122 Mon - Sat: 1 1 :00am - 7 :00pm Sun: 12:00pm - 6pm
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Minus The Bear - OMNI(2LP) Used Vinyl 2010
$10.00REMOVE
$10.00
SHOPPING CARTYOUR ITEMS UNIT PRICE QUANTITY TOTAL PRICE
1
CONTINUE TO CHECKOUT
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ABOUT US CATEGORIES CONTACT US
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FIRST NAME* ADDRESS LINE 1*
LAST NAME* ADDRESS LINE 2
E-MAIL* CITY*
PHONE* STATE* ZIP*
CHECKOUTENTER SHIPPING ADDRESS
CONTINUE
AL
SHIPPING METHOD
CHOOSE METHOD PICK UP IN STORE
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ABOUT US CATEGORIES CONTACT US
Minus The Bear - OMNI(2LP) Used Vinyl 2010$10.00QUANTITY: 1
FIRST NAME* ADDRESS LINE 1*
LAST NAME* ADDRESS LINE 2
E-MAIL* CITY*
PHONE* STATE* ZIP*
CHECKOUTENTER SHIPPING ADDRESS
CONTINUE
NY
SHIPPING METHOD
CHOOSE METHOD PICK UP IN STORE
Oscar 123 Sesame St
The-Grouch Garbage can # 2
groucho@gmail.com New York
555-555-5555 10123
X
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Minus The Bear - OMNI(2LP) Used Vinyl 2010$10.00QUANTITY: 1
NAME AS IT APPEARS ON CARD
ENTER CARD #
CVC #
EXPERATION DATE
WHICH CARD WILL YOU BE USING?
PAYMENT METHOD
PURCHASE
BILLING SUMMARY
The-Grouch, Oscar123 Sesame StGarbage Can #2New York, NY 10123
MONTH
CARD
YEAR
PAYMENT
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Minus The Bear - OMNI(2LP) Used Vinyl 2010$10.00QUANTITY: 1
NAME AS IT APPEARS ON CARD
ENTER CARD #
CVC #
EXPERATION DATE
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PAYMENT METHOD
PURCHASE
BILLING SUMMARY
The-Grouch, Oscar123 Sesame StGarbage Can #2New York, NY 10123
AUGUST
VISA
2013
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Oscar The-Grouch
1234567891011121
666
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THANK YOU FOR SHOPPING WITH US!
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ORDER #: 137-22981873
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