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Sign of the times
Expired
LunarstormHomepagesOne to OneNewslettersAdvertisingSubscribers
Second LifePortals
Web 2.0Blogs
EditorialMembers
FacebookFanpages
Social mediaAppsViralFans
Tired Wired
Internet – a telephone
Enhanced conversations
Community is king
<1%
Content is not king
MySpace
Internet = social media
Virtual communities
Virtual Guilds
10 years on the charts
Gutenberg vs. the net
Media
Person
Person
Person
Person
Person
Person
Person
Person
Person
Person
Person
Broadcasting
One to Many
Interaction
Many to Many
Paul Baran 1964
P. Baran 1964 ,Ralph D, Stacy 1992
e2e – p2p
Isenberg (1996), Saltzer et al 1984, Justin Frankel 2000
Inversed logic
Consumer not producer
Upload not download
Copyleft not copyright
Pull not push
Listen not argue
Do a George Costanza
Do the opposite
Banner blindness
Collaborative filtering
Attention is earned
Are we worth recommending?
Is it worth recommending?
Power lawsP
op
ula
rity
Population
Do you feel lucky?
Negative rumors
Blogstorm
Public complaints
Juni 2005. Jeff Jarvis complaints two first places in Google
Listen
P&G: $2 billion
35% of innovation from outside 50 new products each year, 60% increased efficiency within R&D, Doubled rate of success, 1% external ideas become products
Diseconomies of scale
Persons
Cost
Benefit
Personal media
Demand discovery
Forget control
User customization
Toolkits for innovation
Distributed innovation
Platforms for innovation
Tack!fredrik.hallberg@brightmedia.se
www.brightmedia.sewww.slideshare.net/ironheart25
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