View
8
Download
0
Category
Preview:
Citation preview
Voice, PWAs & the Cross-
Device Convergence of
Search:Cindy Krum, CEO of MobileMoxie
Friends of Search@SUZZICKS
The Truth About
Mobile-First IndexingBy: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
Mobile SEO Trends to Watch in 2018:
Bit.ly/Mobile-FirstSEO
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
MOBILE-FIRST
INDEXING
MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST INDEXING
@SUZZICKS
WHO IS ON FIRST?
Mobile
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS
SPECULATION:
MOBILE-FIRST INDEXING IS
CLOUD-FIRST INDEXING!(URLS NOT REQUIRED)
@SUZZICKS
VOICE, AI & MACHINE LEARNING
@SUZZICKS
@SUZZICKS
@SUZZICKS
CHAT BOTS GROWING FASTER THAN APPS
@SUZZICKS
@SUZZICKS
GOOGLE ASSISTANT
OPENTABLE – GOOGLE ACTION
OPENTABLE – GOOGLE ACTION
App – UpdatesBut is not Required
Web - Prevents
Q&A + AI = CHAT BOTS = GOOGLE ACTIONS
@SUZZICKS
Chat Bot/
Google Action
BLURRING
THE APP/WEB
LINES
@SUZZICKS
App Downloads are
Lower than Most
Companies Expect
PROGRESSIVE WEB APP
=
@SUZZICKS
=ESSENTIALLY A BROWSER PLUG-IN
@SUZZICKS
30
SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTSERVICE WORKER
@SUZZICKS
INDEX.DB = JSON LD FILE - A CRAWLABLE API
DatabasesApp
Association Files
@SUZZICKS
ServiceWorker
GOOGLE IS MAKING LOTS OF PWAS
@SUZZICKS
GOOGLE IS MAKING LOTS OF PWAS
• Weather
• Contacts
• Traffic
• Dining
• Sports
• Translate
• Driving
• Contribute
@SUZZICKS
@SUZZICKS
CROSS-DEVICE
CONVERGENCE
@SUZZICKS@SUZZICKS
WHERE IS GOOGLE’S FOCUS?
@SUZZICKS
WHERE IS GOOGLE’S FOCUS?
@SUZZICKS
One Index
Multiple
Algorithms
CONNECTED HOME & WEARABLES
@SUZZICKS
Google Smart Displays
Phone Screen Car Display Built-In
SO BASICALLY….THIS
@SUZZICKS
Your
App
Their
Index
SO BASICALLY….THIS
@SUZZICKS
Their
Index
Your
Website
SO BASICALLY….THIS
@SUZZICKS
Their
Index
Your
Database
@SUZZICKS
CROSS-DEVICE SERPS
@SUZZICKS
CROSS-DEVICE SERPS
APP PLUGINS FROM SERPS
APP PLUGINS
Google Home
APP PLUGINS
Google Home Android Auto
APP PLUGINS
Google Home Android Auto Android Wear
APP PLUGINS – SKIP APP STORES
Google Home Android Auto Android Wear
INCREASED
RELIANCE ON
STRUCTURED
DATA
@SUZZICKS@SUZZICKS
WHAT HAS CHANGED?
90% of the
World’s Data
Was Created
in the Past 2
Years-?!#?!
@SUZZICKS
THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT:
@SUZZICKS
JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of
HTML
@SUZZICKS
GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-
types/datasets
http://bit.ly/dataset-markup
@SUZZICKS
PRODUCT ENTITY UNDERSTANDING
@SUZZICKS
Unified source
of compiled
reviews
Multiple stores
where you can
purchase the
item
Sharable
Dynamic Link
to the entity in
IMAGES SERPS NOW PULL IN PRODUCT SCHEMA
Image
Search
Filters
…All
from
Schem
a &
Markup
IMAGES SERPS NOW PULL IN PRODUCT SCHEMA
@SUZZICKS
Cindy Krum
Presentation at:
Bit.ly://FriendsofSearch
Cindy Krum
Presentation at:
Bit.ly://FriendsofSearch
GraceFaith
Barkley
Recommended