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Vocab says Vocab says WHAT!!!WHAT!!!
Vocab Rocks Vocab Rocks My socks!My socks!
Media….Media….Enough SaidEnough Said
Display Display FeaturesFeatures
HodgepodgeHodgepodge
10 10 10 10 10
20 20 20 20 20
30 30 30 30 30
40 40 40 40 40
50 50 50 50 50
Vocab says What!!!10
a display case, counter, or bench
fixture
Vocab says What!!!20
an artistic arrangement that uses fixtures and props to showcase merchandise
interior display
Vocab says What!!!30
an artistic arrangement that uses props to draw potential customers into the store
window display
Vocab says What!!!40
an architectural canopy that extends over a store's entrance
marquee
Vocab says What!!! 50
The exterior of a business which encompasses signs, marquee, entrances, and window displays
storefront
Vocab Rocks My Socks!
10printed posters on subways, buses, and trains
transit advertising
Vocab Rocks My Socks!
20
useful items imprinted with an advertiser’s name, typically handed out for free.
specialty media
Vocab Rocks My Socks!
30
promotional advertising
advertising designed to increase sales
Vocab Rocks My Socks!
40
A type of print media that typically comes out monthly and can have a very specific target audience.
magazine
Vocab Rocks My Socks!
50a form of this advertisement is banned in some states because of distractions
billboard
Media.... Enough Said10
agencies, means, or instruments used to convey advertising messages to the public
Media
Media.... Enough Said20
What are the four types of medias?
Print MediaBroadcast MediaOnline AdvertisingSpecialty Media
Media.... Enough Said30
Yellow Pages (Directory Listing)
Which printed media is found in 98 percent of American homes?
Media.... Enough Said40
Name two disadvantages to Magazine advertisements
Less mass appeal within a geographical areaMore expensiveDeadlines make them less timel
Media.... Enough Said50
In which type of print medium is an advertisement’s life the shortest?
newspaper
Display Features10
total exterior of a business is known as the
storefront
Display Features20
What are the 4 types of selling space layouts discussed in class?
Spine, Racetrack, Grid, Free Flow
Display Features30
refers to the visual & artistic aspects of presenting a product to a target group of customers.
Display
Display Features40
This aspect of a storefront is designed with customer convenience and store security in mind.
Entrances
Display Features50
Store layout is the way floor space is used to facilitate sales and serve the customer. What are the four kinds of space?
Selling spaceMerchandising space Personnel space Customer space
Hodgepodge10
A: True
True or False:Within a specific geographical area, newspapers appeal to a greater number of people than magazines do.
Hodgepodge 20
Consumer
Magazines that are read for personal pleasure or interest such as Road and Track , People, and YM fit in the category of ____________________ magazines.
Hodgepodge30
Institutional
Advertising that presents information about a business’s contributions to the community rather than about the business’s products is called ____________________ advertising.
Hodgepodge 40
Customer
____________________ space is store space that is devoted to restrooms, dressing rooms, phone booths, and drinking fountains.
Hodgepodge50
Specialty Media
This type of media is a type of advertisement that is actually given away with no obligation attached.
Final Jeopardy
Final Jeopardy
In class, Mr. Honig gave four examples of how most stores will design their interior layout. Sketch all four and briefly explain the benefits of each.
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