VM at Globus _ Way foward

1. Shopping is an Instant Gratification and this is the biggest advantage B&M format has over E -commerce format.

2. We all like to make decisions – At store VM helps customers in making a

decision, by giving options on fashionable dressing.

3. Stress Buster.4. Self pampering. 5. Ego boost

“E-Commerce or electronic commerce is about doing business by selling and purchasing of different articles online through Internet.”

Its main ingredients-•Competitive Pricing•Convenience •More SKU’s under one roof

Brick and mortar (B&M) in its simplest usage describes the physical presence of a building(s) or other structure. The term brick-and-mortar business that deals with its customers face to face in an office or store that the business owns or rents

Its key Ingredients-1.Face to face shopping experience2.Multisensual marketing3.Instant Gratification

So did you like these images ?

Because it has touched your senses- ----and now we talking

about VM

“VM provides ‘silent service’ for consumers, helping them to find products more easily, providing inspiration and solutions, advising on product information etc., and all without the help of a sales person.”

Key elements of VM-TouchFeelSmellHear

Visual Merchandising’s Emerging Definition

It’s a fact that good VM will get consumers to buy more. Essentially, VM is set to influence •what, •when and •how consumers buy in stores.

Good VM

Better Walkings

More time spent in store

Higher Conversion & Ticket size

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VM - Needs Input To Give Output

VM Output is- Cost effective, Convenient ,Solution provider, Informative.

We should plan our actions in advance order to Co-exist and not Exit.

It is fact that in next 3-4 years online will face the test of “Survival of the fittest”; only best will survive (source ET – 3 Nov 2014)

Cross Merchandising :

Layer clothing:

Mix and Match Format:

Price Point Display

Collection Display

Layout demarcation

• Use of hanger strips will technically display more options on wall , using lesser space.

Merchandise Grouping• VM in store in sync with on line • Introduction of display Props • Floor Layout Section Marking• Merchandise and Floor Planning (MDQ)

Grouping technique in fashion are as effective as all-inclusive solutions such as:meal suggestions in supermarkets / food

courtproject areas in DIY stores outfit combinations in fashion stores.

Grouping inform, influence and inspire customer purchases.

Sync the Looks of Globus Face book with Store Face .i.e Offers and collection to be featured on floor to be highlighted on Globus FB.

Display Props will add seasons look and give strong connect to collection story.

Props add visual treat to shopping space.To convey collection story and theme –

display props works best.Ex- Christmas festive feel in-store can be

conveyed through decorated Christmas boxes / tree etc.

Props in window

Suggestive Props Associated to Collection

VM techniques could include prioritizing the location of certain items that are on promotion to increase the volume and rate of sale.

Ex – Identifying the sections that can be rated as hi-selling points or low movement areas in store.

This will help store to display merchandise in order to uplift sale of certain collection and even make decision on placement of New and Old stocks on floor.

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INDIAN WEAR WESTERN

WEARKIDS

Floor Layout – defined categories

MDQ LEVELS:MENS FORMAL – 800 pcsMENS CASUAL - 1800 pcsINDIAN WEAR - 1200 pcsWESTERN WEAR - 2300 pcsKIDS - 400 pcsTOTAL STORE MDQ - 6500 PCS

We need to relook at the floor plan as to match the contribution any category is giving against the floor space (MDQ) allocated to it.

Ex- If we expect to take 50% of our sales from category A ,we should plan to give it 50% of the space and so on.

Stock levels to match with store MDQ levels.

Under or Over stocks will only contribute negativity .

Fun of Shopping is never going to be dead, customers enjoy fun filled store that are always creating buzz around.

We need new strategy to push on :marketing campaignsmore category offers and events and promotionsmore BTL (below the line) activities to lure the

customers in stores.

Seasonal / regional specific events is must – Make event planner based on the seasonal and regional

and store specific.

In Addition to VM ,few suggestions to improve ticket size

Cont…

Collaborate in the field of :fashion, design, architect, music (Indian /Western) , art etc and creating events at stores will

constantly be a puller and eventually have better conversions.

Equip all store with tablet, to be at par with online.

If merchandise is out of stock provide home delivery - we have to go an extra mile.

Store entry and Trial Room should smell inviting.

Brighter and better lighting in Trail Rooms will be feel good factor.

Cont…

On demand Stylist services.

Staff training on VM norms & merchandise

Develop our website stronger and far more interactive.

All activities in the store whether regional or store specific to be featured on website.

Store display pictures to be updated on website as well at the same time.