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Virtual Social Networking and its’ Impact on Community Colleges
Eileen Smith, M.Ed.
Director Product Marketing, Datatel Inc.
McLennan Community College PD Day January 9, 2008
Agenda
• Social networking
– What is it?– Social sites– Like interest sites
• Impact on communication styles• Ideas on how McLennan can embrace social
networking• How Datatel is incorporating social networking
Virtual social networking – what is it?
where a user can create a profile…and build a personal network that…A social networking site is an online place…
conn
ects
him
or
her
to o
ther
use
rs.
Club Penguin
MySpace
Four Top Social Networking Sites
Social Sites - Club Penguin
55% of teens use social networking sites
Social Sites – myspace.com
Social sites – myspace.com
http://www.myspace.com/marshillcollegehttp://www.myspace.com/edgewoodcollegehttp://www.myspace.com/harcumcollegehttp://www.myspace.com/hiramcollegehttp://www.myspace.com/collegesanduniversities
Social Sites - Facebook
Social Sites - Linkedin
Like interest sites
• Digg
• Flickr
• Traineo
• Last.fm
• Blogs
• SecondLife
Like Interest Sites - Digg
Like Interests Sites - Flickr
Like Interest Sites - Traineo
Like Interest Sites - Last.fm
Paradise Valley Community College’s Blog
An advisor’s blog entry
“…Simultaneously as I’m writing this I’m doing advising with a student via instant messaging. … So that I don’t have to have them drive to campus to have the discussion in my office is good for both of us…”
Things McLennan can do…
• Create blogs and have counselors/ or students update them with daily experiences– Tips, latest and greatest information…
• Highlight faculty blogs on important topics• Use blogs to reach other audiences
– Counselors– Parents– Businesses
How to create a blog
A blog in ten minutes or less
• http://eileensblog-eileen.blogspot.com/
Things McLennan can do - SecondLife
Use social media
• Post photos to flickr– Make photo groups and encourage
participation by students, alumni, and staff
• Hold a contest to make the best tour video– Evaluate on authenticity
• Target and syndicate all content
Student’s Experience …
The executive experience
Prospective student personalizes their experience
Prospective student is recognized based on personalization
Questions?
Eileen Smith eas@datatel.comwww.facebook.com: groups – Datatel Eileen Smithblog: http://eileensblog-eileen.blogspot.com/
References: Wikinomics: How Mass Collaboration Changes Everything
by Don Tabscott & Anthony WilliamsCampus Technology – September 2007SecondLife – the Official Guide
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