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C O R Y S I M M O N SM O R G A N F A R R U Y AM R . L A S T - D R T L 2 0 9 0

BACKGROUND INFORMATION• Customers worldwide have trusted L.L. Bean,

Inc., for quality apparel, outdoor equipment and expert advice since 1912.

• The purpose of LLBean.com is to satisfy customer’s outdoor needs.

• Leon Leonwood Bean who founded this great company said it best, "sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more".

• L.L. Bean is simply intended for those who seek quality, performance, comfort, and longevity in their apparel and outdoors gear.

WEB SITE ANALYSIS• LLBean.com offers eight different categories

of merchandise online: men’s, women’s, kids’, footwear, outdoor gear, hunting & fishing, luggage, home and sale items.

• Customer reviews, social media “share” buttons, and product videos add dimension for customers to experience the product before actually purchasing it.

• One unique feature of LLBean.com is the free shipping, no matter what.

• LLBean.com is fluid and optimized on all smartphones and/or mobile devices.

WEBSITE COMPARISONS • Both website’s formats are very similar to

each other.

• Lands End is slightly more minimalistic in webpage layout, than L.L. Bean

• L.L. Bean provides substantially more information about special deals and new items complemented with an infinite scroll.

• L.L. Bean’s product listing is detailed in categorizing results based on: price, best selling, newest, customer rating, A-Z.

WEBSITE LAYOUTS

LandsEnd.com LLBean.com

MOBILE WEBSITE LAYOUTS

LLBean.com

MOBILE WEBSITE LAYOUTS

LandsEnd.com

L.L. BEAN PRODUCT PAGE

LANDS END PRODUCT PAGE

INTERNATIONAL PRESENCE

L.L. Bean

INTERNATIONAL PRESENCE

Lands End

PRODUCT VIEW: L.L. BEAN

PRODUCT VIEW: LANDS END

EASE OF SEARCH

L.L. Bean (Above)

Lands End (Below)

SOCIAL MEDIA PRESENCE:L.L. BEAN

SOCIAL MEDIA PRESENCE:LANDS END

Threats- Both sites look remarkably similar. L.L. Bean must find a way to differentiate their site aesthetically from Lands End.- Both L.L. Bean’s and Land End’s assortments are oddly similar as well. This makes for dangerous competition between these companies.

Strengths- Informational video support on product’s page.- Product listing is detailed in categorizing results based on: price, best selling, newest, customer rating, A-Z.- Free shipping on all online merchandise.- Smartphone/mobile device navigation is fluid and optimized.- Online chat is available anytime for assistance.- More transparency on their “About Us” page than Lands End.

Weaknesses- No full screen, rich product images.- Must click separate link to open sizing chart in another window.- No webpage encryption, when viewing shopping bag.- Must create an L.L. Bean Account before checking out.- Inconvenient “store locator” navigation.

Opportunities- L.L. Bean can broaden their videos to more categories on their website.- L.L. Bean has been in business much longer than Lands End. They can definitely interact and offer their clientele more deals and discounts online.- Incorporate more flash-enabled product ads into pages. It makes the website become more interactive.

L.L. Bean v. Lands End S.W.O.T. analysis

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