Using Story, the Arts and Gamification to inspire Zero...

Using Story, the Arts and Gamification to inspire Zero Waste Superheroes in your

community!

Sion Lanini, RCA Conference 2017

DreamRider Productions

MISSION

Inspire generations of socially and ecologically responsible young citizens through the excitement of live theatre and interactive digital media

DreamRider Productions

IN NUMBERS

• 950,000 kids and counting!• 125 cities across 6 provinces• In Alberta: Calgary, Edmonton, Lethbridge & Canmore

BEHAVIOUR CHANGE

70%of families wasting less food

90%of kids pledging to buy smart

84%of families recycling more organics

What We’ve Learned

By engaging kids’ hearts, minds, bodies and spirits, they go home and become superhero agents of change in their families!

PresentationOverview

5 Guiding Questions

3 Key Ingredients

1 Top Tip

PresentationOverview

5 Guiding Questions

3 Key Ingredients

1 Top Tip

5 Guiding Questions

1. What change do we want to make?

2. What do kids and families need to know to take action?

3. How do we want kids and families to feel?

4. How can we make it easy for families to change?

5. How can we make measurement easy and meaningful?

PresentationOverview

5 Guiding Questions

3 Key Ingredients

1 Top Tip

3 Key Ingredients

INGREDIENTS

1. Storylines and superheroes

2. Arts-based activities

3. Gamification

3 Key Ingredients

INGREDIENTS

1. Storylines and superheroes

2. Arts-based activities

3. Gamification

MIXED TOGETHER…

…make a powerful combination for inspiring and empowering kids as superhero agents of change.

Ingredient #1

Storylines&

Superheroes

Storylines & Superheroes

Question:What are the benefits of bringing story into your education programs?

Benefits of story:• It’s fun and engaging!• Gives learning and action a purpose• Makes it more memorable• Increases M&E compliance• Models behaviour – role models• Supports longer-term identity

change

Ingredient #2

Arts-basedActivities

Arts-based Activities

Food Scraps Rap

Question:What are the benefits of using arts-based activities in your education programs?

Benefits of using arts:• Facilitates deeper exploration and

engagement• Encourages child-led content• Leads to more meaningful actions• Engages different learning styles• Elicits joy

Ingredient #3

Gamification

Scaffolding

FOOD WASTE(no sacrifice, minimal effort)

ORGANICS RECYCLING(small sacrifice, more effort required)

WASTE-FREE LUNCH (+ PACKAGING)(some sacrifice, more effort required)

BUY SMART(sacrifice and effort required)

Question:What benefits can Gamification bring to your education programs?

Benefits of Gamification:• Increasesengagementandmotivation• Supportsmeasurementandevaluation• Scaffoldsmorecomplexactions• Flexible– gamify whatyouwanttoencourage

PresentationOverview

5 Guiding Questions

3 Key Ingredients

1 Top Tip

1 Top Tip ExperimentExperimentExperimentExperiment

ExperimentExperimentExperimentExperiment

1 Top Tip ExperimentFail

LearnExperimentFail harder

Learn even moreExperiment

ImproveGet closer

Keep going!

1 Top Tip

Thanks!Contact me on:

• Twitter: @enviroheroes @DreamRiderHQ• Email: sion@dreamrideriderproductions.com• Phone: 604-757-3212