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Using Linkedin as a B2B Lead Generation Tool
Bruce JonesCEO, Design & Promote http://www.DesignAndPromote.com bruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958
Using Linkedin As A B2B Lead Generation Tool
How To Start
Research Keywords, Think Like Your Customers Improve Your Personal Linkedin Profile Optimize Your Company Linkedin Page Connect With Prospects & Clients Join Groups Where Your Customers Are Interact And Provide Value To Your Connections
Linkedin Personal Profiles
How To Optimize Your Linkedin Personal Profile
Add A Professional Head Shot Photo Shorten Your Linkedin url Describe What You Do Using Keywords And Your Value
Proposition (elevator pitch) Add Skills, Awards, Associations; Prove You Are An
Expert Add 3 Keyword Links To Your Website And Product Pages Add Linkedin Applications: Company Blog, Presentations,
Portfolio, Brochures, Sales Sheets and Videos. Link Your Personal Profile To Your Company Profile
Linkedin Profile Example
Linkedin Company Page
How To Optimize Your Linkedin Company Page
Use A Good Description Including Keywords And A Call To Action
Add Your Company Logo In Both Sizes Add Company News And A Link To Your Blog Feed Add Products and Services Using Images, Keywords,
Bullet Points And A Link To The Related Page On Your Website
Add Promotions Like A Free Trial, Demo, Or Discounts
Linkedin Company Example
Make It Work!
How To Use Linkedin To Generate Leads
After A Meeting Send A Thank You And Connection Request Add A Recommendation After Every Successful Project Best Way To Get A Recommendation Is To First Give One Get Active On Local And Industry Groups, Add Discussions
And Promotions, Answer Questions And Give Opinions Add Linkedin To Your Website, Email Signature File, And
Any Printed Marketing Material Add Status Updates Every Few Days With Links To
Resources
Create a 100% complete LinkedIn profile http://youtu.be/JNl9RVrXLhM
Round out your LinkedIn profile with additional information http://youtu.be/ec9QOYjcyY4
Set up your Company Page on LinkedIn http://youtu.be/WiTQL_M_fv0
Add Products and Services to your LinkedIn Company Page http://youtu.be/4GNSjfrv-a8
Recommend your LinkedIn connections and get recommended http://youtu.be/lbIQ8TdrMUo
Start sharing on LinkedIn http://youtu.be/er3WevF-Zps
Start a conversation with LinkedIn Groups http://youtu.be/F5CF1FEm_oA
Linkedin Training Videos
http://www.youtube.com/user/LinkedIn
Bruce JonesCEO, Design & Promote http://www.DesignAndPromote.com bruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958
http://www.googlekeywordtool.com
http://www.getpaint.net
http://www.jigsaw.com/join/BruceJones
http://www.hubspot.com
Resources
Free Inbound Marketing Training
Wednesday Evenings 5:00pm-7:00pm
362 Meadow Green Drive, Naperville IL (close to Washington & 87th St.)
Any Questions?
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