Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE...

Upload, Lisboa13th of October

By Cesar Christoforidis@cesarchris

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About Socialbakers

• Prague, London, San Francisco, Munich, Paris, Dubai, Mexico City, Sao Paulo, Istanbul

• 350,000 marketers across 60+ countries, every continent

• Founded in 2008 as Social Media Agency

• Team of 130+ people, Launched Socialbakers platform 2009

• Facebook Preferred Developer Consultant with 3 out of 4 badges (only one in Europe)

Used by Leaders

“We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers.  “Our customers kept telling us the metrics they wanted to see.”

October 31, 2011

Mark and Sheryl

CEO – on a mission to connect the world

COO – Drive Revenue Growth

The Facts

+800m in 2 years

The Stats• Over 1.13 trillion likes since launch in February 2009

• 140.3 billion friend connections

• 219 billion photos uploaded

• 17 billion location- ‐tagged posts, including check- ‐ins

• 62.6 million songs have been played 22 billion times - ‐ that’s about 210,000 years of music!!

• The median age of the user is about 22

• Facebook has more 600m mobile users

Predictions

• facebook share price will increase beyond expectations in Q1 2013

• facebook will have 1 in 4 people in the world registered by the end of 2014

• E-commerce will be integral part of facebook’s future success

How to detect fake fans?

Now you know.…

……you’ve been warned

Top Socio-Video campaigns

Who’s winning in Social?

Most Engaged in Portugal

LEADERS for their SOCIAL CUSTOMER SERVICE

Please follow me on twitter

@cesarchris

Muito Obrigado!

Metrics in social media – ENGAGEMENT RATE

Why do we do it?

Cesar@socialbakers.com

M: +44 781 447 8060www.socialbakers.com

Like&Friend me:

(meet me first)

Link me:

(anytime)

Follow me:

(when you want)

Share & Create Great Content

• Pictures and Videos

Blentec Sales x 5!!

1.3k Tweets in 24 hrs!

Sales!

DeployPlan Measure

Press!

Cool Articles

Short and concise

Benchmark Engagement

How to build the Strategy?

Set simple goals

Interact, don’t preach!

Censoring in a crisis adds fuel to the fire..

You’re never too big to say sorry

Don’t waste your time

Don’t understand WHY they do it, just accept hundreds of millions of them do!