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UNWTO World Tourism Conference
Cruise Tourism Global Perspective
William Harber, VP Market Development, Carnival Asia
Melaka, Malaysia, 21 – 23 October 2013
▪ A relatively new vacation product in Asia
▪ Freedom of travel and cultural connections
▪ Many leisure options on one ship and a new destination every day
▪ Something for every friend and family member to enjoy together
▪ An opportunity for leading destinations to accelerate the growth of the global tourism industry
Cruising is …
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Carnival Corporation & plc
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▪ Largest cruise company in the world (10 cruise brands)
▪ 102 ships with 7 more ships on order
▪ 10 million of the world’s 20 million cruise guests (50% market share)
▪ 90,000 employees
▪ USD$15 billion in revenue in 2012
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Carnival Corporation 2014 Asia offices & port visits
▪ Costa: Shanghai, Tianjin, Hong Kong, Keelung, Singapore, Yokohama
▪ Princess: Yokohama, Kobe, Sapporo, Singapore, Shanghai
Full year/ partial year home ports announced for Asia
Costa Atlantica Costa
Victoria
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Sapphire Princess
Sun
Princess
Diamond Princess
2102 annual percent of population to cruise
The cruise industry has growth potential on a global basis
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Japan
China
Germany
Italy
UK
US
Korea
Source: Carnival Corporation & plc proprietary research
Australia
3.4%
2.8%
2.7%
1.9%
1.4%
0.02%
0.02%
0.01%
We forecast significant cruise industry growth in Asia
3.7 million
guests by 2017
7 million
guests by 2020
20% of global
cruise market by
2020
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Source: Projected number of cruise guests. Carnival Corporation & plc proprietary research
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Economic impact of the cruise sector (USD$)
42.3
19.6
17.4
5.3
$42.3B in US
Source : Contribution of Cruise Tourism to Economies of Europe 2012, (BREA report) Contribution of Cruise
Tourism to UK 2012, (BREA report) Contribution of NA Cruise Industry to US Economy in 2012
356k jobs in US 326k jobs in Europe 2k jobs in AUS
2.9
1.7
0.8
0.4
$2.9B in AUS
51.1
20.9
13.6
16.6
Overall Impact
Direct Spending
Overall JobsCompensation
Indirect/ InducedContribution
$51.1B in Europe
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Economic impact falls into many categories …
▪ Shipboard and shoreside job creation
▪ Goods and services for guests and crew
▪ Commissions paid to travel agents
▪ Port facilities, infrastructure, ship supplies
▪ Ship maintenance, repair and construction
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Malaysia: a local perspective on the cruise sector
▪ Malaysia’s Economic Transformation Programme as identified 12 high impact projects (EPPs) across 5 themes
▪ Cruise tourism, under the theme of “Family Fun,” is targeted for 3X growth by 2020
▪ Malaysia is strategically located as a cruise destination, with numerous ports available for year-round cruising • 6 primary ports identified by the government – including Melaka – and numerous
secondary cruise destinations are also present
▪ To coordinate planning and policy recommendations, a Malaysian Cruise Council has been established • Co-chaired by the Secretaries General of the Ministry of Tourism & Culture and the
Ministry of Transport
• Involves both public and private sector representation from the industry
To obtain the benefits, we need to work together to …
Develop
ports for
cruise ships
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Develop
destinations
for guests
Grow the
awareness of
cruising
Relax visa
paperwork &
expedite
customs
Some final thoughts …
1. Cruising is one of the safest, most affordable and enjoyable vacation
experiences available today.
2. Cruise line, passenger and crew spending generates nearly USD $100 billion
globally and create 750,000 direct and indirect jobs, amounting to nearly USD
$40 billion in wages on a global basis.
3. The safety of guests and crew is our #1 priority and fundamental to our
business. A United Nations agency – the International Maritime Organization
(IMO) – mandates global standards for the safety and operation of cruise ships.
4. Cruise lines are also 100% committed to preserving clean air and pristine
waters wherever we operate.
5. The industry has a vested interested in protecting the global ocean
environment, not only because it’s the responsible thing to do – but also
because clean oceans and beaches are essential to the cruise experience.
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