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B E Y O N D I N F O R M AT I O NT H E I M P O R TA N C E O F P R E S E N TA T I O N & D E L I V E R Y
A P R E S E N TA T I O N B Y B R I A N B E R R E L L E Z
T O B E G I N …
I N T R O D U C T I O N
Analytics, Excel, and other programs are tools
They will not “solve” it all
The function and goal is the focus, not the tools
F O C U S O N Y O U R A U D I E N C E
Your work can be like art, but you want your audience to get information,
not guess it, not marvel at it.
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
N O N A U D I E N C E - F O C U S E D D E L I V E R Y
Unfocused “just give ‘em everything!” presentation
Self-centric “Look at what I can do!” construction
Uncategorized and confusing display
The gaudy and flashy replaces beauty and elegance
S A D T O S AY…
This is what we see today
N O N A U D I E N C E - F O C U S E D D E L I V E R Y N O N A U D I E N C E - F O C U S E D D E L I V E R Y
A U D I E N C E - F O C U S E D D E L I V E R Y
Meaningful and focused presentation
Thoughtful user-centric construction
Categorized and simplified organization
Beauty establishes order, and elegance provides flow ("practical minimalist art")
A U D I E N C E - F O C U S E D D E L I V E R Y
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
F O C U S O N Y O U R A U D I E N C E
You want your audience to get information, not guess it, not marvel at it.
O V E R V I E W O F P R E S E N TAT I O N
O R G A N I Z AT I O N O F I N F O R M AT I O N
C O N S T R U C T I O N
D E L I V E R Y
O R G A N I Z AT I O N
R E P O R T I N G
P R E S E N TAT I O N
D E L I V E R Y
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O R G A N I Z AT I O N
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O V E R V I E W
Data, Information, and DIKW
Application / Roles with Information Hierarchy
Quality of Information
D ATA & I N F O R M AT I O N … D I K W
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
Raw Collection of Observations
Data is raw, non-dependent, and fully computational
D ATA
Data with Relationship, Context, Domain
Information is data with relational connections: context and domain
I N F O R M AT I O N
D ATA & I N F O R M AT I O N … D I K W
Information with Meaning, Applied
Information that has meaning and is applied or utilized, discovering patterns
K N O W L E D G E
D I K W… A N D VA R I AT I O N S
Knowledge with Personal Meaning
Through experience and theories, knowledge is explored and evaluated
U N D E R S TA N D I N G
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
Evaluated Understanding
Stored knowledge has understanding by a learner. Through personal experience and theory, meta-
knowledge has been established to allow for decisions
W I S D O M
Theory, Meta Stages, Experience, and Transformation
Knowledge is established through a complicated process
New knowledge is created through transformation
H O W D O W E G E T T H E R E ?
We want to provide information
to impart knowledge and develop wisdom
so we can act on well-informed decisions
Q U A L I T Y
Quality of data and information is essential and foundational to our knowledge and wisdom
Q U A L I T Y
Bad quality means a misinformed population
Example: technology folks may not understand the contexts and applications for the data and information.
Without collaboration and dialogue with the target audience, this leads to difficult-to-use information.
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
Q U A L I T Y
Example
Those creating products may not understand the contexts and intended purpose
Lack of collaboration leads to difficult-to-use information or misinformation
Q U A L I T Y
Review before proceeding
We need to be careful with what we receive since those who prepared information or imparted knowledge may
not have properly related it to our situation
“Why is this important to me?”You’re creating products to
impart information and knowledge
Where to startIn which part are you working?
What is your focus and goal?
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
W R A P - U P O F O R G A N I Z AT I O N
Be mindful of where you’re working at in DIKW
W R A P - U P O F O R G A N I Z AT I O N
Be sure to verify your information
O R G A N I Z AT I O N
R E P O R T I N G
P R E S E N TAT I O N
D E L I V E R Y
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R E P O R T I N G
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O V E R V I E W
What is reporting?
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
W H AT I S R E P O R T I N G ?
Gathering findings, Building information, andPresenting to an audience
Keep your audience in mind
S U G G E S T I O N S
Gathering, Building, and Presenting
This can quickly become a mess
Don’t combine reporting with data gathering or entry
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
Keep data entry as clean and simple as possible
Programs have reporting functions!
Use Pivot Tables, Formulas, Links, Subtotals
Keep in mind a distinction when reporting
R E P O R T V S . A N A LY S I S
Reports tell where and what
Analyses tell why - they tell a story
R E P O R T V S . A N A LY S I S
Report Analysis
Content: Data Content: Answers
Focus: Observations Focus: Insight
Structure: Tabular Structure: Document
Topic: Objects Topic: Relations
Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
Be mindful of
what is your product: report or analysis
how you present
Choose the simplest solutions and products
Mindful
Minimal
Simple
Presentation matters
Perceptions matter
O R G A N I Z AT I O N
R E P O R T I N G
P R E S E N TAT I O N
D E L I V E R Y
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P R E S E N TAT I O N
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Beyond Information - The Importance of Presentation & Delivery - Brian Berrellez - April 26, 2016
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