Twitter Tweet Your Way to Success

@LisaLFlowersDTCC – December 2016

Tweet Your Way to Success

AGENDA Housekeeping Introductions We’re Covering Recap

3 things Next steps

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

HOUSE KEEPING Rest Rooms

Breaks

Presentation (email addresses)

Evaluations

INTRODUCTIONS Name

Company (if applicable)

3 things

Experience using Twitter

WE’RE COVERING A LOT! Create and polish your Twitter personal and business profile Learn the language of Twitter and how to use retweets and hashtags Find content that gets liked and retweeted Promote your business on- and off-line using Twitter Use lists for competitive intelligence and influence Determine what and when to tweet and retweet Participate in Twitter chats Avoid common Twitter mistakes Find followers and who you should follow

@LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social business training and coaching – 7+ years Global – Malaysia and Nigeria Keynote speaker

@LISALFLOWERS

Social media is the modern word-of-mouth.

- Unknown

WHAT IS TWITTER? A social communication tool and not a simple push marketing channel A free social networking microblogging service that allows registered

members to broadcast short posts called TWEETS. An online news and social networking service where users post and read

short 140-character messages called ”TWEETS". The world’s watering hole

WHY TWITTER? You do not need to be famous. You do not need a huge following before you can start seeing results. You do not need any marketing budget regarding money for advertising. Twitter has become a powerful channel for authority, digital diplomacy,

statecraft … and scandal. A new global engine for how we connect, discover, and learn.

You can follow ANYONE – in the WORLD! And talk to them And see what they are talking about And see who they are talking to And be part of their conversation

SHARE EVENTS AND CAMPAIGNS

SHARE NEWS AND APPLAUSE

WHY TWITTER? Generate traffic to your website or blog Connect to influencers Connect to potential customers Start conversations or take part in conversations Build brand recognition Find information Help your sales Gain influence Be seen as a thought leader or expert Have fun!@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Source: https://blog.thesocialms.com/5-powerful-twitter-facts-that-make-twitter-the-perfect-place-to-start-marketing/

#LISAINLAGOS

IT ALL STARTED WITH A TWEET!

IT ALL STARTED WITH A TWEET! A journalist from

Cameroon living in Nigeria

A journey of online conversations

IT ALL STARTED WITH A TWEET! One connection led to

#LISAINLAGOS

One connection led to many.

A journey of online conversations

brought to life – in real life

#LISAINLAGOS

#LISAINLAGOS 15% in 16 days

#LISAINLAGOS

BRANDS

@SLEEPNUMBER

@CHIPOTLETWEETS

LIVING AN ONLINE LIFE@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

LIVING AN ONLINE LIFE

GETTING STARTED@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

CREATING A TWITTER PROFILE It’s easy! Log into Twitter with your personal account Follow the steps Complete your profile in detail Utilize Twitter’s Help section

https://www.facebook.com/business/learn/set-up-facebook-page

BE SURE TO… Add a profile picture Add a cover photo Add your basic information Include your website and other social media platforms Include your address, phone, etc. Include hashtags and links

TWITTER CHATS@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

TWITTER CHATS

TWITTER CHATS: PRE-CHAT Think about the topic before the chat. Write down thoughtful questions and answers before the chat. This can

save you a lot of time! Follow the host and guest on Twitter. Consider following other participants before the chat and letting them

know you look forward to seeing them there.

TWITTER CHAT TIPS: PRE-CHAT Think about the topic before the chat. Write down thoughtful questions and answers before the chat. This can

save you a lot of time! Follow the host and guest on Twitter. Consider following other participants before the chat and letting them

know you look forward to seeing them there.

TWITTER CHATS TIPS: DURING THE CHAT Be sure to include the chat hashtag in every tweet. The tweet chat host will use “Q” and the number for each question. When you respond or answer the Q, mark it with A (for answer) and the

number of the original question so other participants can link your response with the correct question. A4: Here’s an example: Q2: What is your favorite color? A2: Purple

TWITTER CHATS TIPS: DURING THE CHAT To engage other chat participants:

Like or retweet their tweets. Chat with them (using the hashtag) during the chat. Let me know you like their

tweet. Don’t over promote, but do use the chat to highlight your expertise, share

knowledge about the topic, etc. If your recent blog post, upcoming event, or services can provide value to people

in the chat and relates to the conversation, mention it in your tweets.

TWITTER CHATS TIPS: AFTER THE CHAT Follow up after the tweet chat. If others retweeted your tweet, thank them. Offer compliments to other participants, the host and guest. You’ll probably meet new people and get new followers through the tweet

chat. Introduce yourself and follow them back. Follow the people behind those tweets and keep the chat/convo going! If you enjoyed the chat, tweet that you will see everyone next week or

whenever the next chat is scheduled.

TWITTER CHATS #Luv4Social (Thursdays at 2:00 pm ET #MediaChat (Thursdays at 9:00 pm ET #BrandChat #BlogChat #EduChat

#THEHASHTAG

THE HASHTAG A unique ability to rapidly unify a group of people

Usually through an idea or cause expressed in a hashtag Arab Spring movement was organized through hashtags. It unified a disparate group of

strangers and propelled revolutionary activities that always seemed to be one step ahead of the government.

The ALS ice bucket challenge Could have only happened through the free and public power of Twitter hashtags

NY Times article How ISIS is using Twitter (and social) as a primary recruiting tool

Facebook, Instagram, texts, general communications Now using hashtags

IMAGES

Tweets with images get 18% more clicks,

89% more favorites and 150% more re-tweets.

@JeffBullas

MY SECRET TOOL - CANVA

PLACES TO FIND FREE IMAGES http://www.jestrudo.pl/wartosciowe-banki-zdjec/?

utm_content=buffer10ec1&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http

://www.digitalartsonline.co.uk/news/illustration/british-library-offers-over-1-million-free-vintage-images-for-download/#5

http://blog.hubspot.com/marketing/free-stock-photos?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=22916961

http://bit.ly/1LfcTNShttp://theblogzilla.com/where-to-find-free-photos-for-your-blog-the-ultimate-list/ http://www.thesitsgirls.com/blogging/free-images-online/ http://bit.ly/1A4KsjQ http://bit.ly/1bzB8Jn http://

www.inc.com/john-rampton/20-sites-with-free-images-for-your-blog-or-social-media-posts.html?cid=sf01002 https://blog.bufferapp.com/free-image-sources-list?utm_campaign=weekly_digest https://ash.guru/blog/free-stock-photos/?

utm_content=buffera9184&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http://iconmonstr.com/

MY SECRET TOOL ON TWITTER - LISTS

TWITTER LISTS

TWITTER LISTS – WHAT ARE THEY? A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the

accounts on that list.

TWITTER LISTS You can see who is subscribing to your Twitter lists. You can see what lists you are a member of. You can edit/delete a list at any time. You can subscribe to other people’s lists. You can search for Twitter lists to follow.

23 WAYS TO USE A TWITTER LIST 1. Staff directory for your team 2. Event attendees and conference-goers 3. Mini-communities of those with shared

interests 4. Helpful resources for your customers 5. Accounts you recommend to follow 6. Client list (keep it private) 7. “Notice me” list 8. Competitors list 9. Industry sector 10. Thought leaders for your niche 11. Celebrities 12. Your fellow bloggers/designers/coders/etc.

13. Customers you’d like to recognize and reward

14. Location-based lists 15. Live tweeters 16. Your affiliations 17. Close friends and family 18. People who retweet you 19. People you regularly engage with on Twitter 20. Twitter chat participants 21. Accounts worth engaging (via a Twitter

tool) 22. New Twitter homepage 23. Your interests and categorieshttps://blog.bufferapp.com/twitter-lists

TWITTER TIP Include yourself in the lists you make Want to be considered a thought leader in your industry? Add yourself to a Twitter list of thought leaders. Want to increase your Twitter followers and engagement? Add yourself to the most popular lists you’ve created (if it makes sense to

do so).

BONUS STUFF!

13 WAYS TO INTEGRATETRADITIONAL, DIGITAL & SOCIAL MEDIA

1. USE TRADITIONAL AS THE DRIVER

2. USE TRADITIONAL AS THE PRIZEContest on social media

Announce and promote winner on traditional

BillboardPrint adRadio

3. THE WRITTEN WORD All that printed material!

Brochures Packaging Inserts Business Cards

4. ORGANIZE AND PROMOTE OFFLINE EVENTS …with online events

5. PRINT MEDIA

6. WEBSITES

7. IN-STORE VIDEOS

8. MENUS AND TABLE TENTS

9. INTERNAL DISPLAYS

10. EMAIL MARKETING

11. EMAIL SIGNATURES

Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/

12. PACKAGING

13. SOCIAL MEDIA

3 THINGS

NEXT STEPS

I. Your planII. Get supportIII. Go slow, but go!

QUESTIONS?

THANK YOU!@LisaLFlowers

(On Instagram – LisaLFlowers1)

www.LisaLFlowers.com or www.FlowersMediaMatters.com

LFlowersFlowers@FlowersMediaMatters.com 703-862-8743

Twitter Tweet Your Way to Success

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