Tulikivi Corporation · 2011-03-28 · 2011 Tulikivi expands into sauna business 2010 Tulikivi...

Tulikivi Corporation

28.3.2011Heikki Vauhkonen

Tulikivi Corporation

28.3.2011Heikki Vauhkonen

• Listed family company

• Business areas: fireplaces and natural stone products

• Turnover: EUR 55.9 million

• Personnel: approx. 500

• Six production facilities: Suomussalmi, Taivassalo, Espoo, Heinävesi and two in Juuka

• Head office in Juuka, North Karelia, Finland

• Parent company: Tulikivi Oyj

History of Tulikivi

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2011 Tulikivi expands into sauna business 2010 Tulikivi interior design fireplace range2010 Tulikivi Green products: water heatexchanger, control and pellet systems2006 Acquisition of Kermansavi Oy2004 Tulikivi finds notable new soapstonedeposit in Juuka2003 Acquisition of Kivia Oy2003 Tulikivi Rakennuskivet Oy mergedwithTulikivi Oyj

Heikki Vauhkonen

History of Tulikivi

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2002 Mittakivi Oy, Kiantastone Oy and Tulipuu Oy merged with Tulikivi Oyj

2000 Tulikivi Rakennuskivet Oy establishedthrough business acquisitions

1999 Suomussalmi factory founded (KiantastoneOy), Tulikivi 20 years

1994 Tulikivi listed on the Helsinki Stock Exchange1988 First range of export models1987 Mittakivi Oy (tailor-made fireplaces)

established as a Tulikivi subsidiary

Heikki Vauhkonen

History of Tulikivi

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1979 Reijo Vauhkonen acquires capital stock of Suomen Vuolukivi Oy

End of 1800: Quarrying carried out in the village of Nunnanlahti in Juuka.Soapstone fireplaces exported to St Petersburg, for example.

Production Units

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a

Tulikivi Factories

Customer Pledges and Procedures

• Tulikivi’s manufacturing processes and products and theirlife cycles appeal to environmentally conscious consumerswho use the products as primary and secondary heatingsources, for interior decoration and for creating a comfortable atmosphere.

• Tulikivi focuses on finished consumer products but alsoprovides consumers with tailor-made solutions.

• Tulikivi sells lining stones to important European heating-appliance manufacturers and supplies customers in Finland and Scandinavia with building stones through business-to-business deals.

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Product Groups

Fireplaces

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• For customers living in townsor the countryside who arebuilding or renovating theirhome

• For second homes and summer cottages

• Customers interested in the environment, energy and costefficiency, and comfortableheat

Fireplaces

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• Heat-retaining Tulikivi and Kermansavi fireplacesand fireplace/bakeovens

• Available in all Tulikivi’smarket areas

Tulikivi Stoves

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• For customers living in towns orthe countryside who arebuilding or renovating theirhome

• Customers are interested in aesthetic design, durability, comfortable heat and the environment

• Interior design fireplaces underthe Tulikivi and Kermansavi brands; surface materials arenatural stones and ceramics

• Available in all Tulikivi’s marketareas

Tulikivi Green Products

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State-of-the art combustion technology

Interior Stone Range

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Extensive collections and solid know-how inInterior Stones

Tulikivi’s interior stones are suitable for the hallway, kitchen, bathroom and garden.

Kermansavi range

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Ceramics know-how and top designers, suchas Hannu Kähönen and Paola Suhonen

Sauna

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• The sauna market is growing• Well-known brand• Solid distribution channel• Design competence• Own raw materials• Technology competence• Fire, Stone and Water

Product distribution channel

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• Sauna heaters are sold at Tulikivi Showroomsacross the country, but the plan is to expanddistribution

• Target is to launch exports to Russia, the BalticCountries and Sweden

New products and new logo

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• New logo represents renewed product selection• Clear departure from the earlier industrial-basedtheme• Logo expresses quality, warmth, atmosphere, well-being• Grey colour symbolises materials: stone and clay• Background can represent a boulder, sauna stone,

soft clay or drop of water

Sales

Sales

0

10

20

30

40

50

60

70

80

1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Finland

Exports

Sales% by country 2010

52,3 %

9,8 %

8,3 %

6,1 %

5,3 %

3,4 %2,8 %

2,1 %1,8 %

1,8 %1,8 % 1,4 %

0,9 %

0,8 %

0,4 % 0,3 %

0,6 %

FinlandFranceSwedenGermanyBelgiumRussiaDenmarkAustriaNorwayUSAItalySwitzerlandEstoniaHungaryLatviaThe NetherlandsOther countries

Other countries: Lithuania, Poland, Slovenia, Ukraine, Slovakia, Kazakhstan, Canada, Czech Republic

Strategy

Strategy 2011-2015

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Trends•Bioenergy•Interior design•Well-being

Business areas• Fireplaces• Sauna• Interior stoneproducts

• B2B• Lining stones• Worktops• Building stone

Profitability•Returns•Brand•Distributionchannels

•Individuality

•Expenses•Volume•Processes• Raw materials• Synergies

Development•Volume•Customer focus• Processes

Targets 2015•Return on equity20%

• Profit 10% netsales

• 10% organicgrowth

•Healthy structure• Long-termoperations

• Well-defined corecompetence and good resources

•Respectedworkplace

Introduction to Production withSoapstone

Soapstone Process

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Tulikivi Factories Tulikivi Quarries

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Quarries

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Removal of Blocks

• Chain saws used to cut blocks• Height of block approx. 2 metres

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Cutting of Blocks

• Blocks cut into a size suitable for production

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Gang Saw

• Blocks sawn into smaller pieces• Sawn at a right angle against the grain

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Block-Cutter• Blocks sawn into slabs

along the grain

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Production Line

• Blocks are sawn along the grain into slabs. Ends of the slabs are cut, their thickness and width is calibrated, the surface is matt finished. Blocks are then bevelledand cut into certain lengths.

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Waterjet Cutting

• Computer controlled• Robot cuts preshaped

stones

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CNC Machine

• Rounds the edges on differentshaped objects

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Finishing• Bevelling, polishing and quality

control• Work done with grinders and

bevelling machines that operatewith compressed air

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Transport Packages• Finally, products are packed in

durable transport packages• A fireplace package includes

doors and assembly materials

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Ceramics production at Heinävesi

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Ceramics ProcessTulikivi factory

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Ceramics Process

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Production of elements

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Production of elements

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Packing of elements

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Storage of elements

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Installation of elements

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Installation of elements

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Ceramic tile production

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Heat-accumulating ceramicfireplaces

Ceramic fireplaces are sold under the Kermansavi brand in Finland and exportedunder the Tulikivi brand.

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Heat-accumulating ceramicfireplaces

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Kermansavi ceramics

•Ceramic cookware and tableware aremanufactured at the Heinävesi factory

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From clay to final product

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Products before glazing

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Glazing

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Firing in a tunnel kiln

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Quality control

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Final products

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Final products

The strength of Tulikivi sauna heaters and products lies in their own, distinctive design and raw material.

Building stone production in Espoo and Taivassalo

Building stone process

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Tulikivi factories

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Building stone process

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Natural stone in the kitchen

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Natural stone in the wet room

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Natural stone in the hallway

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Natural stone in the garden

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Building stone

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Personnel and the Future

Personnel

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• 350 motivated employeeswith multiple skills

• This skilled group is made upof men and women

• Personnel have receivedvarious forms of training for their tasks

• Personnel have solid basicexperience from variousindustries

Heikki Vauhkonen

Future

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• Professionally skilled and motivated personnel• Personnel well-being, focus on safety• High quality, delivery reliability, customer satisfaction• Continuous development of methods, improving productivity• Taking environmental values into account

Heikki Vauhkonen

Thank You!