Truth and Consequences in the Global Village

The University of San FranciscoUSF Scholarship: a digital repository @ Gleeson Library |Geschke Center

Marketing (Formerly Marketing and Law) School of Management

2014

Truth and Consequences in the Global VillageVal Larsen

Sweta ThotaUniversity of San Francisco, sthota@usfca.edu

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This Article is brought to you for free and open access by the School of Management at USF Scholarship: a digital repository @ Gleeson Library |Geschke Center. It has been accepted for inclusion in Marketing (Formerly Marketing and Law) by an authorized administrator of USF Scholarship: adigital repository @ Gleeson Library | Geschke Center. For more information, please contact repository@usfca.edu.

Recommended CitationLarsen, Val; Thota, Sweta Chaturvedi. Truth and Consequences in the Global Village. Academy of Marketing Studies Journal, Vol. 18,No. 1 , January 2014.