View
216
Download
0
Category
Preview:
DESCRIPTION
Sweepstakes Details Four week sweepstakes One winner will receive 2 tickets to see The Doobie Brothers Nationally syndicated across 250+ loyalty clubs Supporting display campaign driving traffic to iTunes
Citation preview
Triton DigitalCampaign Recap for:
Sony & The Doobie Brothers
Dates: 12/08/14 – 01/04/15
2
Objectives• Create awareness and excitement around The
Doobie Brothers new Southbound album. • Activate an enter to win sweepstakes for one lucky
winner and a guest to attend The Doobie Brothers live in concert.
• Drive traffic to The Doobie Brothers Facebook Page, Twitter Page, iTunes Page, Doobie Brothers Website, Juke Link, Trivia and Featured Link.
• Provide screenshots and results for Sweepstakes, Trivia & Featured Links
Sweepstakes Details• Four week sweepstakes• One winner will receive 2 tickets to see
The Doobie Brothers• Nationally syndicated across 250+
loyalty clubs• Supporting display campaign driving
traffic to iTunes
Banner Impressions• Promised: 400,000• Delivered: 400,033• CTR: 0.01% (56 clicks)
Trivia Screenshots
Trivia 1 WIRK-FM ScreenshotWest Palm Beach| Website
Engagements: 150
Trivia 3 KHXS-FM ScreenshotAbilene-Sweetwater, TX | Website
Engagements: 102
Sweepstakes Screenshots
Promoted via Contest Lists
WIYY-FM WARH-FM
Registration Screenshot
Results• Total Submissions 107,297• Unique members 4,834 • Facebook 51 Clicks• Twitter 12 Clicks• Jukebox 195 Clicks• iTunes 26 Clicks• Website 17 Clicks
Stats• Female 2219• Male 1979• Unspecified 636• Average Age 49• Entries from share 24
Contest WinnerDana | WFRE-FM - Free Country Club | Maryland
Large National Scale250+ Country, Rock, Classic Hits, Classic Rock and Oldies Loyalty Clubs
Summary • Successfully leveraged the Triton Sweepstakes Platform
garnering more than expected submissions.
• Created interest and excitement around The Doobie Brothers with the incentive of a trip to see the Doobie Brothers Live in concert.
Thank YouHeather Smith
Vice President Interactive SalesHeather.Smith@tritondigital.com
770.250.2731
Recommended