"Transmedia storytelling and other slang for ‘create stuff worth sharing’." for...

Transmedia storytelling and other slang for ‘create stuff worth sharing’.Or: a masterclass in Cute Elephantisms.

Pleased to meet you.My name is Polle de Maagt.

I work as a Strategist and Creative Technologist at a small but remarkable agency called in Leuven and Amsterdam. I build business by acting remarkable for (a.o.) Nike, Rabobank, KLM/AirFrance, Kinepolis, InHolland, Electrabel and the Dutch government.

Here he is, our lean mean leads-conversion machine,Kai Mook.

2010 was a pretty good year for us.(But not because of these ugly awards).

For the second year in a row, we totally fucked the award categories.We won 5 awards in 3 different categories with the same case at the Cannes Lions (Gold for PR in both years).

In 2009 we empoweredyouth and brokeevery banner conventionin the process.

In 2010 we used a littleelephant as theultimate leanmean conversionmachine. (isn’t she cute)

We didn’t start from a medium or technology gimmick. We started from a remarkable story. A transmedial story that is.A story that is worth sharing.

Crossmedia versus Transmedia.Pushing your story versus managing coherence and building a community base.

Let’s fast-forward the digital mumbojumbo.More people on the interwebs bladiblah, people in control blah, Google searches, fahfahfah, social media growth, people trust peers more than brands, if you don’t have an iPhone you will die, yadiyah. Social media starts with just trying blahblahblah.

1) The internet is a conversation network.

2) Customers out-conversatemedia, brands and agencies time after time.

3) Media/brands should create stuff that is conversation-worthy: stuff worth sharing.

Back to our favoritemarketing guru.What can we learnfrom her?

We were asked to make the Antwerp Zoo top of mind when young families consider to go out for the day.

On may 17th 2009, 559.824people watched a live broadcast starring a little elephant.(That is 20% of all Belgians)

1.200.000 stream viewers (in 1 day).© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

The first month, 165.000 visitors turned up for our ‘baby shower’.

Antwerp Zoo welcomed 300.000 extra paying visitors.(+28% compared to 2008)

Kai Mook was nominated for product of the year 2009 by Belgian newspaper De Standaard.

Number 1 Carnaval Suit.We love stuff that ends up on t-shirts (and carnaval suits).© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

So, what did we do?

We created a story that was worth sharing for 8 months:

Wouldn’t it be awesome if we could make every Belgian feel a little bit pregnant too?

We built buzz.

We made it engaging.

We created a center point.A website bulking with stuff worth sharing.© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

We gathered and activated fans.© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Yep. A widget.© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Yep. A trunk-o-lizer.

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

Media investment versus media value.If it’s worth sharing, it isn’t worth buying.

50.000

3.000.000

You can forget most of the silly things I said. But, please: Remember these three things.

1) The internet is a conversation network.

2) Customers out-conversatemedia, brands and agencies time after time.

3) Media/brands should create stuff that is conversation-worthy: stuff worth sharing.

4) Start from a story worth sharing.

5) Make it shareable.

I hope my story was worth sharing.Now, go create stuff worth sharing.

POLLE DE MAAGT StrategistBoondoggle Amsterdam / Leuvenpolle.demaagt@boondoggle.eu@polledemaagtlinkedin.com/in/pollewww.polledemaagt.com

Photo: Filip Bunkens

"Transmedia storytelling and other slang for ‘create stuff worth sharing’." for...

Documents

Multimedia Design and Transmedia Storytelling: Content ... · Transmedia Storytelling and Education: Conceptual Frameworks 2.1. Transmedia Storytelling Transmedia storytelling is

IDIOMS & SLANG

Vietnam Slang

INTERNET SLANG

slang laguage

Korean Slang

german slang

SLANG MUSIC

Slang activity

Transmedia

EATON CNG SLANG - powerflex-fhp.nl · De CNG slang bevat een brandvertragende buitenmantel en is bestand tegen hoge temperaturen. Eaton’s nieuwste generatie CNG slang- en slang-

ALFABETISMO TRANSMEDIA EN LA NUEVA ECOLOGÍA DE … Transmedia... · Narrativas transmedia - Estudios culturales El Alfabetismo Transmedia parte de una lectura diferente de la realidad

Slang Sound

Slang Euphemisms

American Slang

Slang River

Programmers slang

Jeffco Public Schools · Web viewcostume disgusting (slang) do you like (slang) dude/guy (slang) dude/guy (slang)(2 ways to say) everywhere friends (slang) genius ghost huh I don't

Catalogo SLANG

Slang Phrases