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Transcript of “Brendon Burchard: Hacking High Performers & Productivity Tricks - #262”

Bulletproof Radio podcast #262

Bulletproof Toolbox Podcast #262, Brendon Burchard

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DaveAsprey: Heyeveryone,it'sDaveAsprey.WithalltheappsouttheretodaythatIusetomonitormysleep,improvemybrain,ormonitorfoodsensitivities,cellphoneshavebecomeanincrediblyusefulbio-hackingtool,butwhenitcomestoyourphone,youcanhavesomerestrictionsthataren'tcool.Thingslikeacontract,orhavingtochoosefromalonglistofdauntingphoneplansgetinthewayofhavingfunwithyourphone.

Tingisakick-asscompanyworkingtodisruptaverybrokenmobileindustrywhereconsumersdon'thavechoice,freedomortransparencyfromthebigcorporateplayers.Wouldn'titbesimpletojustpayforwhatyouuseonyourphone?WithTing,youuselessonemonthandyoupayless,youusemore,andyou'llpayabitmore.It'sassimpleasthat.There'snocontracts,youcanleaveanytimewithoutapenalty,andyoucankeepyourcurrentnumbertoo.MyproduceronBulletproofRadiousesTingandlovesit.Sheravesabouttheircustomerserviceandthatherbillshaveneverbeencheaper.I'veusedTinginordertoletmehaveanAmericannumberandaCanadanumberwhereIlive,andthat'smadeadifferenceformeaswell.

Ting'ssupportingBulletproofRadio,andIsupportTingbecausethey'reacoolcompany.Justgotobulletproof.ting.comandget$25inservicecreditifyoubringyourphonetoTing,or$25offselectphonesonTing'sshoppage.Here'ssomethingelse,Tingnowhastwonationwidenetworkstochoosefrom.SprintandT-MobileandGSMservice,whichmeansifyouhaveagreatSprintorT-Mobilecoveragethatyoulikealready,youhavetheexactsamecoveragewithTing,butyousavesomemoney.Ifyou'renotsurewhatit'llactuallycost,youcangrabyourexistingbillandtestoutthesavingscalculatorlocatedatbulletproof.ting.com.Nocontracts,leaveanytimewithoutapenalty.Gotobulletproof.ting.comandsavesomemoney.

BrendonB: BulletproofRadio:AStateofHighPerformance.

DaveAsprey: Heyit'sDaveAspreywithBulletproofRadio.Today'sCoolFactOfTheDayisthatifyou'refeelinglonelyyoumightfeelbetterbytakingahotbathorshower.Studiesshowthatimmersingyourselfinhotwatercanbeasubstituteforemotionalwarmth.Ontheotherhand,feelingcoldphysicallycanleadtoyoufeelinglonely,whichiswhyIliketobeinmycryo-chamberatleastonceadayat270degreesbelowzero,becauseafterthateverythingfeelslikeI'mnotlonely,right?

Butmoreseriously,theotherwaytohaveemotionalwarmth,otherthanbeinginahotbath,isactuallytobeinawarmbedwithanotherpersonandhavesomepersonalcontact,soIhighlyrecommendthatifyoudon'thaveanyhotwaternearby.

Ontheshowtodayyou'regoingtohearaconversationthatBrendonBurchardandIhadatthe3rdannualBulletproofBio-hackingconference.Brendanwasakeynotespeakerattheevent.He'sbeenapreviousguestonBulletproofRadio,andhe'saworld-renownedpersonaldevelopmenttrainer.He'sfounderofHighPerformanceAcademywhereI'mgoingtobespeakingthisyear.It'saneventthat'slikenootherforpeoplewhowanttoperformreallywell.He'shostoftheChargedLifepodcast,andhewrotethe#1NewYorkTimesbestsellers'TheMotivationManifesto','TheCharge',and'TheMillionaireMessenger'.He'sbeenrankedthe#1personaldevelopmentshowonYouTube,andyoumighthaveseenhim,ifyou'reafanofOprahanyway,whenhetaughtOprah'sonlineOcoursesontheOnetwork,whichisareallybigthing.

Afterhiskeynoteaddress,BrendonandIjustsatdownliterallyfiveminutesafterandwetalkedabouthisdefinitionofhighperformance,andthefivequalitiestopperformershaveincommon.Itwasinterestingtoothatonthewaytofilming,wewatchedacaraccidenthappenliterallyrightnexttous.We'rewalkingfrombackstagetowherewe'regoingtorecordthisepisodewhenwewatchedaJeeprunintoaPrius.NeedlesstosaytheJeepwastheonethatwon,butfortunatelynoonewasseriouslyinjured.WealsotalkaboutwhyheandIwerethefirsttwopeopleonthesceneeventhoughtherewerelotsofother

peoplestandingonthesidewalk.Youcanlearnmoreabouthimatbrendonburchard.com.

ThanksforlisteningtoBulletproofRadioanddon'tforgettosubscribeoniTunesorYouTube.Justgointhereandclickonit,andwhileyou'resubscribingI'dloveitifyoujustsaid,"HeyIreallyliketheshow."Becauseeverytimeyouliketheshowyouhelpsomeoneelsefindthiskindofinformation.Youaregoingtolovethisepisode.Ihadagreattime,andthisisapersonal,one-on-oneconversationwithwherewe'resittinginthesameroom,sothere'saspecialenergytoit.You'lllovethisepisode.WatchitonYouTubeifyoucan.

DaveAsprey: Brendon,youjustgotoffstageattheBulletproofconference.Wehadaboutathousandpeopleintheaudience,andyouweretalkingabouthighperformanceandwhatittakes.YourunHighPerformanceAcademy,whichiswhyyougavetheopeningkeynoteattheBulletproofConference.

BrendonB: Thanksforhavingme,man.

DaveAsprey: You'reonBulletproofRadiotodaytokindofgivearecapofwhatyousharedlivewitheveryone.Whatdoyoudoforhighperformance?You'vebeenontheshowbefore.Iloveyourwork,andwe'refriends.I'mgoingtobespeakingatyourconference,youspokeatmine.Ithinkthere'ssomuchyouhavetoofferlisteners,soIwanttorundownthemainpointsofyourpresentationandjustsharethisknowledge,becausealotmorepeoplearegoingtohearitatworkordrivingintheircarsthanhearditlivejustnow.

BrendonB: True.Yeah,loveto.Firstoff,myopeningpointwas,highperformance,orbeingbulletproof,isn'taluxuryanymore.Itusedtobeanice-to-haveandyouandIweretheseweirdbio-hackerguysontheside,andwehavedifferentapproachestowhatweteach,butultimatelyit's"Howdoyouoptimizehumanperformance?Howdoyouoptimizewhoyouare?"Butnotjustatsomeintellectualhackerlevel,butinday-to-daylife.Yourreal

health,yourrealproductivity,yourrealabilitytogetthingsdone.Yourabilitytoshowuppresentandmindfulandengagedandenergized,enthusiasticforyourfamilyoryourteam.

Thesearen'tconceptualfunthingssomegeeksinthecorneraredoing.Whatit'sbecomeisamassiveneedtosurvivethemodernera.Beforeitwaskindofaluxuryanditwascoolforpeople,butnoweveryoneissostressed,sooverstretched,feelingsomanyobligations,butalsoexcitedaboutsomanyopportunities,buttheykeepsortofrunningoutofgas.Iliketosaytheemotionalenergyoftheworldhasflat-linedalittlebit,becausepeoplearenotonlyeatingbad,they'rejustthinkingbad.Theirhabitsarebad,andIdon'tmeanitinsomenegativejudgmentalway.It'sjustthatmostpeopleneverhadaccessto,"Whatisittheworlds'mostextraordinarypeoplearedoing?"Ifwecanfigureouttheirstrategiesandtheirhabits,breakdownthetoolsthatthey'reusingandgivethosetopeople,they'llhitbulletproof,they'llhithighperformance.

Thestartwasreally,"Thisisn'taluxuryanymoreguys,we'vegottogetonthis."

DaveAsprey: It'sfunny,ifyoulookbackatancientChina,therewerethesefamilysecretsforhighperformance.There'smartialartslineages."Okay,thesearethefamilysecretsandwe'llpassitdown.Butwe'regoingtohideit."You'vedonealotofworkonsortofshininglightsonthings.Saying,"Allright,whatdothesepeopleactuallydo?"

WhenIstarteddoingthis,Iwasreallysurprisedthatsomanyreallyhigh-performancepeopleweresoopenaboutwhattheydo.Haveyourunacrosspeoplewhowerelike,"I'mnotgoingtotellyoumysecrets."?

BrendonB: No,they'rereallyopen,andusuallywhenIgettoworkwiththemI'vehaddifferentexperiences.Youobviouslyworkwithalotofthemataperformancelevelaswellasinterviewingwiththem,andmostofmine'sjustbeenatstraight-upperformancelevel

underNDA'sbecausetheseareOlympians,theseareFortune50CEO's,thesearecelebritiesoncoversofmagazines,andthey'relike,"Idon'twantpeopletoknowI'mstrugglingwiththis.Thatwasfiveyearsago.Fiveyearsagothey'relike,"Brendon,don'ttellanyonewe'redoingthisthingbecauseit'sgoingtogivemeacompetitiveadvantage."Now,it'slikethey'reconstantlyaskingme,"What'severyoneelsedoing?"Becauseeveryone'slookingforthatlittleedge,thatlittlepush,thatlittlemagicthing.WhatIsharedtodayonstagewasbasicallyI'vediscoveredthatthere'sfivethingsthattheyjustgetrightintheirlife,andbecausetheymasteredthesefivethings,everythingelsegoesalongwellforthem.

ThefirstthingIsharedwasclarity.

DaveAsprey: Okay,tellmeaboutclarity.

BrendonB: They'reunbelievablyclearaboutthreethings.Ididn'tgettoallofthemonstage,butthefirstoneisthey'reclearaboutwhotheyintendtobe.Idon'tmeanthatinsomeconceptualairyfairyway.Actuallythey'vewrittenonitbefore,they'relike,"ThesearethethreetraitsofapersonIwanttobe.Iwanttobepresent,orbold,orengaged."Or"Iwanttobecharismatic,Iwanttobethis-"Andtheyconsistentlythinkaboutwhotheyaresupposedtobe,andliveintothatintentioneachday.It'snotlike,"Ihadagooddayorbadday,"It'slike,"No,IknowthisdayI'mgoingtobelikethis."Especiallyathletes,right?"ThisdayI'vegottobeinthismindset,I'vegottobelikethistoperform."ButInowseethatathigh-levelentrepreneurs,high-levelexecutives,it'sjustthatmindsetofintentionalityhasbecomesopopular,butthey'reactuallydoingit.

Theotherclaritytheyhaveishowtheywanttointeractwithpeople.Theyhavecuesandtriggersintheirmind.I'lldodoorframetriggerswithpeople,oreyesighttriggerswithpeoplewhichmeans-

DaveAsprey: What'sadoorframetrigger?

BrendonB: Adoorframetriggeris,you'regoingtowalkintheboardroom.Whenyouwalkthroughthatdooryoutriggeryourmindonthreewords.Intentioncues.Youwalkin,yousayforexample,"Energized.Listenmore,andthengivedirection."Orwhatever.

DaveAsprey: Yeah,whateveryourwordsare.

BrendonB: Yougotoyourwordsoryourphrases,youjustcueyourself.Everytimeyouwalkthroughthatdoor,that'swhatyousay.Itellpeoplethis.Ifyou'regoingtogohometoyoursweetie,yourwife,yourhusband,whenyouwalkinthatdoor,saysomethingtoyourselfeverytime,becausethatframesyourabilitytointeractwell.

Thelastthingthey'rereallyclearaboutiswhatmakesthemsuccessful.Ilovethisone.Iusedtoaskthis,"Whatmakesyousuccessful?"Andpeopleusedtoreallystruggle.NowIthinkpeoplemorecontemplateitbecausetheylistentoyou,theylistentothisneweraofopenself-discovery,andthey'llsay,"Youknow,whatmakesmesuccessfularethesefivethings."They'reconsciousofthem,andthey'reconstantlydoingthem.Anathleteknowstheirroutines.

Iusedtoreallyhavetodigandstruggletofindit.Realhighperformers,theygotthem,theyknow.Itelleveryone,"Sitdown,describewhoyouwanttobe,setupintentioncuesforyoutoremindyourselftodothat."Itoldtheaudiencetoputitintheirphone.

DaveAsprey: Nice.

BrendonB: It'sanalarmonmyphone.Onmyphone,threetimesaday,analarmcomesupanditsaysthreewordsonit.

DaveAsprey: Whatareyourthreewords?

BrendonB: Rightnowminearepresent,enthusiastic,andbold.

DaveAsprey: Ithinkyoupullthatoff.

BrendonB: Yeah,butIdidn'tusedto.That'showithappened.Iactuallydidn'tusedtobebold,soImadethatoneofmywordsandIputitinmyalarm.

DaveAsprey: WasthataPeterDiamandisinfluence?

BrendonB: No,thisislikesevenyearsago.IwantedtobeboldinwhoIwasandhowIwasmakingmydecisions,butnotboldwithotherpeople.WhatItellpeopleis,"Youmighthavethreewordstodescribeyouridealself,thenthreeseparatewordstodescribetheinteractionsyouwanttohavewithpeople."

Thenfiveremindersofwhatmakesyousuccessful.Putthatonacardorputitinyourphone,putitonthemirrorasatrigger.Ifyouknowthosethreethingsyouhaveclarity.Mostpeoplethinkclarityisabigesotericconversationaboutlife'spurpose.Alotofpeopledon'tknowtheirultimatelife'spurpose.

DaveAsprey: Mostpeopledon't.

BrendonB: Itwouldbeatremendoussenseofegotosaythatyouactuallydoknowthat,becauseataspirituallevelI'mnotsurethatwe'reevergoingtodiscoverthatexactly,thatthiswasourfinite-

DaveAsprey: Youdon'tbelievethatthereisaprocessorapathtodeterminethereasonyou'rehere?

BrendonB: Iwouldsay'reasons'you'rehere.

DaveAsprey: 'Reasons'there'smorethanone,okay.

BrendonB: Thatwemightconsciouslybeabletochoose.Ourultimatefinitepurpose?Idon'tknow.

DaveAsprey: Becauseitmaynotbefiniteiswhatyou'resaying.

BrendonB: Yeah.I'malwaystellingpeopleatHighPerformance,Isay,"Okay,there'ssevenmainareasofyourlife.Havedeepintentionalitytooptimizealllevelsofthose,andmaybethat'syourpurpose,orit

willemergefromthat.Purposeusuallyemergesfromgrowthandmomentum."

DaveAsprey: IfyoulookatsomeofthemoreEasternapproachesthepurposeisbasicallytoapproachenlightenment.Whetherornotyoubelieveenlightenmentisapossibilityoranultimategoal,ifyou'reoptimizingallofthosesevenareasandcontinuouslyonapath,you'reonapathtowardssomething,andthere'sgottobeanameforthat.Whenallofthemarefullyallthewayoptimized,Idon'tknowthenameforthat,butthat'swhereI'mheaded.

BrendonB: Yeah,exactly.There'salsoEasternphilosophy,"Purposeonlyrevealsitselftoyouwhenyou'reonyourpath."

DaveAsprey: Yeah.

BrendonB: Maybeyoucouldsitdownandreallythinkaboutitandcomeupwithgoals,comeupwithintention,comeupwithavisioneven.Understandyourvaluebedrock,yourcharacter,whoyouwanttobe.Purposemightreallyemerge.Idon'tknowifit'sokaytoshare,butyouandIwerewalkingovertofilmthis,weseeanaccident.

DaveAsprey: Yeah,it'sthefull-on-

BrendonB: Thatcouldhaveforeveralteredthatperson'sconceptualizationofpurpose.Justlikemycaraccident.WhenIhadacaraccidentIwasanineteen-year-oldkid.Itforeveralteredmybeliefsaboutmyself,mymission,whatIwantedinlife.Thosethingscanbechanged.Whenthekidsleavethehouse,yourpurposegetsunsettledalittlebitagain.It'sokay,Ialwaystellpeople,becausethere'salotofguiltaboutpeoplewhodon'tfeelliketheyknowtheirultimate,grand,perfectpurpose.Iwaslike,"Dude,theuniverseisabigplace."

DaveAsprey: Can'tyoufindsomethingbettertofeelguiltyabout,anyway?Dosomethingthatwasalittlescaryandthenfeelguiltythatyoudidordidn'tdoit,orsomething,buttofeelguiltyaboutsomeesoteric

ephemeralthing...Butyou'reright,thereisasenseofthatforpeople,andit'stoughtogetoutofthatkindofguilt.

BrendonB: Ifit'snotguilt,itcanberestlessness.

DaveAsprey: Evenbetter.

BrendonB: They'rejustlike,"Ifeellikethere'ssomethingmoreforme."WhatIalwaystellthem,"You'regoingtodiscoverthatmoreinimprovingalltheseareasofyourlife.Yourhealth,yourfamilies,yourfriendship,yourmission,yourhobbies,yourfinances,andultimatelyyourspiritualityoryourconsciousness."Thosearethesevenareas.Isay,"Justzeroinonthose,improvethemthebestyoucan,andtherestlessnessstartstogoawaybecauseyou'remoreintentional.Thestressstartstogoawaybecauseyouoptimizeyourhealth."Preachingtothechoirhere,you'rethebestguyontheplanetaboutthisstuff.

It'salsowhenyoufeelmomentuminmanyareasofyourlife,thatclaritycomestoyou,andyoufind...Notbalanceinexternalthings,butbalanceofmindandbodysoamidthechaosyoufeelstrongerandcentered.Iwassharingthatonstageaswell.

DaveAsprey: Thatcoveredclarityprettywell.Prettyprofoundstuffactually.Youalsotalkaboutenergy,whichisamajorpartforbothofus.That'swhyeverytimewehangoutwesortofgeekouton,"Howdoyouupgradeenergy?"Whatdidyoushareattheconferenceaboutenergy?

BrendonB: Ishared,firstandforemost,neverfallintovictimmentalitythatbelievesthat,"Idon'thaveanyenergy."

DaveAsprey: Ohyeah,it'salwaysthere,right?

BrendonB: Mymetaphoristhepowerplantdoesn'thaveenergy,itgeneratesenergy.Thatwasthebiggestbreakthroughofmylifeformepersonally.Iwaslike,"Whoa.Idon'thavesadness."(BecauseIwasdepressed.)"Idon'thaveanegativethinkingpattern,Idon'thavethesethings,I'mgeneratingthese.I'meithergenerating

thembecauseI'mbasedonconditioningandmomentuminonedirection,orautomaticthinking,orI'mgoingtogeneratethembywill,bydiscipline,byintention,bymindfulness."WhenImovedintothatcampthatwasreallyfocusedon,"WhatenergydoIwanttofeeleachday?"Andbeingresponsibleformyspace,fortheenergyI'mputtingoutthroughmybody,mymind,myemotions,myfacialexpressions,myvoice,mytone.Isaid,"Iwanttocreatepositiveenergyintheworld,andIwanttoexperiencethat.HowwouldIdoit?"

Formeitbeganataveryspiritualandphysicallevelofjust,"WhatenergyamIoutputting?"Thatactuallybroughtmetoalotofyourworkandalotofthisconversationofthenextlevelofthat.Howdowegetintophysiologyandreallytweakeverythingthatwetakeandconsumethroughourmouthtooptimizethat.Whetherit'swhatIdrink,whatIeat,howIfuelthroughdifferentpatternsthatI'minvolvedin.WhetherI'mworkingoutorhavingarestday,orI'mworkingveryintellectuallyandwriting.There'sdifferentthings,andyou'resogoodatthat,breakingdown.I'vealwaysfeltlikeallyourproductsservetooptimizesomeone'sbrainsotheyhavewhatIthinkeveryonereallywantswithenergy.Thatispresenceandstamina.

DaveAsprey: It'skindoffunny.Whenyoutalkabouthowyoudon'thaveenergyyougenerateenergy.Yourmitochondria,theselittlethingsinyourcells,arewhatgenerateenergy.AlotofthestuffthatItalkaboutjustforthebrain,it'sjustbecauseyouhavemoremitochondriainthebrainthaneverywhereelse.Whenyoudoituphereinthebrain,yougetitthroughoutthebody.There'sstuffyoucandoforneurotransmittersandveryspecific,butthebaseline;generatemoreenergynow.Whetheryouuseittorunortothink,it'syourenergy.

BrendonB: Yeah.Wehadyourwholeaudiencestandup.Isaid,"Closeyoureyes,don'tmove,let'sseeifyoucanuseyourmindtospeeduphowyoufeel.Couldyoujustcloseyourmindandmakeadecisiontogetmoreenergy?"NowwhenIsaythatheremaybe…butwhenyou'reinaroomandyouactuallystandup,justcloseyourmind

andsay,"Youknowwhat,I'mgoingtotakemylevelfrom...I'malevel2energy,Iwanttogotolevel10.LetmeseeifIcanget2to3,and3to4."Withoutevenmoving.Withoutdoinganythingdramatic.Peoplearelike,"Ohmygosh,Ifeelbetter!"Becausetheyhadthisintentiontogeneratemoreenergy.

Thenweaddbreath,thenweaddmovement,andallofthatstackedontopofsomuchofwhatyouteachespecially,justgettingthebiologyandyourbodyfiguredoutalittlebitbettersoyouhavethefuel.Whetheryou'vegotthefats,whetheryou'vegotthenutritionsupplementation,whetheryou'vegottheabilitytomaintainaphysicalenergyasabase.Theneverythingamplifies.

DaveAsprey: Whatifyouhaveenergybutnotclarity?

BrendonB: Ithinkyou'dbecomeaprettyirresponsibleperson.

DaveAsprey: Exactly.That'swhyclarity'simportant,right?

BrendonB: Ithinkthat'shalfthepeopleinVegas.

DaveAsprey: Totally,right?

BrendonB: Ithinkalotofpeopledohavethat.Ithinkalotofyouthhavethat.

DaveAsprey: Verymuch.

BrendonB: Ithinkalotoftimeswhenwedoirresponsiblethingswehavethat.There'snopersonwho'slisteningorwatchingwhohasn'thadamomentwherethey'relike,"Ican'tbelieveIdidthat."Maybetheydidhavetheenergytotaketheactionbutlateronthey'relike,"Gosh,thatwasn'twhoIwantedtobe.Thatwasn'thowIwantedtointeractwithpeople.That'snotwhatmakesmesuccessful."Ithinkallthesethingsinhighperformance,theystacktogetherjustlikeeverythingthatyoufueloreatorteach,allofthatjustaddstothesuccessthatyourstudentsarehaving.That'swhyIthinkyourpodcastjustcontinuestogrow.

DaveAsprey: That'stheclarityplusenergy.Allright.Nexttalkaboutcourage.Whatistheroleofcourageinhighperformance?

BrendonB: Everything,becausewithoutcouragethere'snorealacceptanceofchallenge,andwithnoacceptanceofchallengethere'snogrowth.Courageisn'tsomethingyoudo,courageiswillingnesstodosomething.Thatmakesense?

DaveAsprey: It'sawillingnesstofail,thewayIthinkaboutit."Okay,I'mgoingtodoit,andImightnotsucceed.Ohwell,I'mstillgoingtodoit."That'stheessenceofcourage,whetherit'ssavingsomeone'slifeorjusttryingsomethingyou'reafraidof.Youmightnotgetwhatyouwanted,butyou'rewillingtotry.

BrendonB: Ithinkit'sawillingnesstonotevenjustfail.Backingitup,it'sawillingnesstoreachanewlevelofexpressionorapplication.Expressionis,"Youknowwhat,I'mgoingtoshowpeoplewhoIreallyam."Notinametaphoricalway.Bemoreexplicitwithyourspouseaboutwhatyouwant.Tellyourteamyourbigidea.Sharewhatyoureallythinkandfeelandneedanddesireanddreamofwithyourfriendsandyourfamily.Alotofpeoplerightnowfeellikepeopledon'tunderstandthem,andsotheyblameotherpeople."Welltheydon'tunderstandme."Isay,"Well,youdidn'thavecouragetobeexpressive,explicit,andconsistentenoughwiththatcommunicationforthemtogetit."Alotofpeoplesay,"ItoldherwhatIwanted."I'mlike,"When?""1944."That'snotgoingtowork.

Ittakesalotofcouragetobeconsistentinexpressingwhoyouare,andpeopleforgetthatallthetime.Courageisn'tsomegrandact,itistheactofexpressingwhowereallyareandpursuingorapplyingthevalueswereallybelieve.YouandIsawthecaraccident.I'msuretwentyotherpeopledid,youandIwerethefirstoneswalkingintothestreet.It'snot,"We'recourageousmen."It'stheapplicationofsomethingwebelievein,andwe'rewillingtodoitwhenotherpeoplemighthavethatsamebelief,buttheydon'tapplyit.Couragecomesintheapplicationofexpressingourselvesorfollowingourvalues.

DaveAsprey: Right.Atthesametime,there'salsosomerisk,right?Yougotoacaraccident,youhavenoideawhat'sgoingon,youhavenoidea,istherelegalliability?Issomeonegoingtobleedallovertheplace?AreyougoingtospendtherestofthedaykeepingCPR?Youhavenoidea,yougoandyoudo.It'sawillingnesstosetthataside."Allright,I'mgoingtodowhatisinalignmentwithmyclarityandmypurpose."Youhelppeoplewhentheyneedit.

BrendonB: It'sachallenge.ItsoundsinsensitivewhenIsayitsometimesbecauseI'mtalkingtohighperformers,sowehavethisabilitytodothis.YouraudiencepreachesandlovesthisstuffasmuchIdo.It'sabout,"Stopavoidingtheriskandstartpursuingyourvalues.Period."Whenyou'reonthepathofyourvaluesoryourmissionoryourtruecharacterethic,whoyoudecidedIwanttobe,thenyou'regoingtotakethoseactions.Peopletalksomuchaboutrisks.It'snotaboutmitigatingthem,it'saboutrealizingtheydon'tneedtoholdsomuchonyou.Alotofpeoplearesofocusedonthenegativeortheconcern,thatthey'relackingtheapproachtowhattheycouldgain.It'slikeinfear.Peopledon'treallyhavefear.Fearisoftenoverspokenaboutwithoutspecificity.

DaveAsprey: Okay.

BrendonB: Fearisreallyconcernaboutpaininthreeareas.Losspain."IfIdothat,I'mgoingtolosesomething.I'lllosestatus,prestige,myjob,myoffice,thefriendsIlike."Processpain,whichisreallyhardship."IfItrythat,it'sgoingtobehard.It'sgoingtobeoutsidemycapabilityormycompetency,I'mgoingtobeuncomfortableorgethurt."

DaveAsprey: Yeah.Fearofdiscomfortandpain.

BrendonB: Yup.Thethirdoneisoutcomepain,whichisaglorifiedphrasefordisappointment."Wellwhatifthegrassisn'tgreenerandIwentthroughallthat?Ididlose,Iwentthroughhardship,andIdon'tlosetheweight,orIdon'tgetthejob,orshedoesn'tsayyes."Whatwehavetoteachpeopleisthat'swherethefeariscomingfrom,thosethreethings.

Yougottotakethatlossandturnittowardsthefocusof,"Okay,beawareofthat,butwhat'sthegain?Areyouasattachedtothat?"

Whataboutthathardship?Whatifthatcouldbejoyful?Youcouldfindflowinsomethinginthat.Whatifyoucouldreallyaccessthatthingthatmightbehard,butapproachitasachallenge,asajoyfuljourney,honorthestruggleversushatingit.

Whatifinsteadofjustenvisioningthedireconsequencesofeverything,yousetuphabitsthatallowedyou,overaperiodoftime,toensurethatyougotwhatyouwanted.Youdidtakecontrolofwhatyoucouldandbeokaywiththeoutcomeofwhereitturnsout.

Justmentalitythatyouhavetoteachpeople.Idon'tactuallythinkpeopleareasfearfulastheythinktheyare.Ithinktheyhaven'tthoughtenoughabouttheirfearstoovercomethem.

DaveAsprey: WasitWinstonChurchill,"Theonlythingwehavetofearisfearitself."Thereisthatmetafearwhichdrivesalotofpeople.Somethinghappenedlastnight,mydaughtertoreofflikehalfofherthumbnail.She'seight.Kidsatthatagefreakout,thisisfearofpain.It'srealpain,butshewasmorefreakingoutaboutthepain.Thenshelookedatme(Iteachthembodyawareness),andshegoes,"DaddyIfeelsomethingrightuphereonmychest.It'srightuphere."Shewaspointingtowherethefearofpainwasmanifestinginherbody.Iwaslike,"GreatjobAnnie,youfoundwherethepainis,doyouseethat?That'syourbodybeingafraidofithurting."Shewaslike,"Oh,itis!"Itwasthecoolestthingtowatch..Onceshebecameawarethatshewasfearingthepainmorethanjustfeelingthepain,shestoppedwiggingoutandstartedbeing,"Allright,Iguesswe'llcutthenail."

MostofthetimewhenIwasakid,nooneevertaughtmethat,soIdidn'tunderstandthattherewasamanifestationoffearinthebody.Justbeingawareof,"Okay,whereamIfeelingthatrightnow?"WhenyouhavethatdiscomfortIthinkcanbereallyvaluable.

BrendonB: Yeah,andwhatyoudidwasyoutaughthernottorunfromit.

DaveAsprey: Yeah.

BrendonB: It'slike,"Oh,it'stherehoney."

DaveAsprey: Yeah,"Goodjobfindingit."

BrendonB: That'sahugething.Mostpeoplethey'rerunningfromthediscomfortwithouteverlookingatit.WhenIwasakid,(Ijustbroughtthisupfromyourdaughter),whenIwasprobablyaroundherage,Irememberbeingterrifiedatnighttimeofthebogeymanorthebadguyinthecloset.Irememberonenightspecifically,Ilookedinthecloset,itwasdark,andtherewasafigureinthecloset.Iwasterrified.Iliterallywaslayingthereshaking,myphysicalbodywasshakingandterrified.Ihadthecoversupovermyheadasifthesuperblanket'sgoingtoprotectmefromthemurdererwiththeax.Iwasjustterrified.

Itfeltlikehours,butitwasprobablyonlyminutes,andIfinallysaid,"Thisiscrazy."Iwasinmartialartsatthetimeasalittlekid.Iwaslike,"Igottogofightthisdemon."Ithrowoffthecovers,Iturnonthelighttogoandfightthisthing,andofcourseit'smybaseballcap,myjacket.That'sfear.It'sthisbigscarythinguntilyouflipthelighton,lookatitforwhatitreallyis,andthenyou'relike,"Thatwasit?"Ithinkyouwereteachingherthat,whichisreallycool.

DaveAsprey: That'sincredible.Ilovegettingtointerviewyoubecauseyoualwayscomeupwiththecooleststuff.

Dynamicsofproductivity,thenextthingyoutalkedabout.Whatarethedynamicsofproductivityforhighperformers?

BrendonB: ThebiggestbreakthroughwehadatHighPerformanceAcademy,thiswastracking1,700people,waswecangetyou30%moreproductiveifyouwilljuststoplookingatyouremailinthefirstsixtyminutesoftheday.Itissobasic.Thepeoplewe'vetaughtthisto,theirliveshavechanged.Sixtyminutesisalittlebit

arbitrary,butthatwasthestudy.Thereasonphilosophicallymakessense.Mostpeoplewakeup,smartphoneowners90%ofthemuponwakingthefirstthingtheydoisgrabtheirphoneandcheckit.Checktheiremailandsocialmedia.90%ofsmartphoneusersinNorthAmericadoit.

DaveAsprey: That'snasty.

BrendonB: Whatyoudoisyou'recheckingoutofyourlife,you'recheckingintoyourinbox,andnowyou'reenteringtheworldofreaction.Isaidonstagethattheinboxisnothingbutaconvenientorganizingsystemofotherpeople'sagendas.

DaveAsprey: That'sagoodquote.

BrendonB: Youstepoutofyourlifeagenda,intotheirlifeagenda,andnowyou'reautomaticallyframingthedayforreaction.Alldayyou'reactuallyreactingwithoutanyvision,withoutanycontrollingofyourlifeagenda.Ialwaystellpeople,"Getup,getsomewater,moveandstretchorifyoudoyourworkoutdoyourworkout,butifyoudon'tworkoutthat'sfine.Stretchforfifteenminutes,(thiswaspartofthestudy),taketendeepbreaths,thensitdownwithapieceofpaper,wecallittheOnePageProductivityGuide,peoplecanfinditontheinternet.Atthetopthere'sarowanditsays,"Listoutyourprojects,andwhatmajorthingswouldyouhavetodotomoveforwardtothoseprojects?"Itdoesn'tmeantoday,itjustmeansingeneral.

Secondrowisyourpeoplerow.Whodoyouneedtoreachouttotoday,andwhoareyouwaitingonforadecisionfromtoday?

DaveAsprey: Right.

BrendonB: Thenbottomrowispriorities.Whatmusthappentoday?Justfillthisout.That'sreallyallyou'redoingiskindofjournalism,butenvisioning,"WhatarethemajorthingsI'mworkingoninmylife?Okay,right."It'sgroundingyourselfbackintoyourlife."WhoamIwaitingon?"Yourfirstactionwhenyoudoemailisyousortitby

whosentyouemailslookingfor,"DidSallysendmetheproposal?Shedidn't."Thefirstemailis,emailSally."Sally,stillwaitingontheproposal.Nowattheendofthedayyou'reneverlike,"OhIdidn't.IforgotIwassupposedtodothesethings,wassupposedtosendtheseemailstothesepeople."Yousendthemallinthemorning,sonowtheday,anythingelsethatcomesinisjustreaction.

Inthemorningyouusetheinboxyouusetheinboxaswhatit'ssupposedtobe;atoolforyoutocommunicate,manage,andgetaheadofyourlife.Everythingelseinthereispeopletryingtodothatagainstyouorwithyou,andyouhavetobeattentivetothat.Iwouldsayfromthereit'sallabouthavingcuesthroughoutthedaytokeepyouontrackandtobuildenergyandendurancethroughouttheday.Itellpeopleeveryhouronthehour,(Idoiteveryfiftyminutesandsodoourclients)buteveryhouratleast,getup,move,taketendeepbreaths,takeaonetofourminutebreakeveryhourevenifyoufeelenergized.You'relike,"DudeIhavesomuchenergy."I'mlike,"Stillgetup."Becausethebodyneedstobeopenandreplenishedtohavestaminaat4,5,6PM.

Justasmuchasyouknowifwe'renotgettingtheproteinsandsaturatedfatsearlyonenoughinthedayyou'regoingtobonkintheafternoon.It'sthesameidea,thebodyneedsmovement,themindneedstobeclosed,thebreathneedsactivation,andifyou'redoingthateveryhour?I'mthisannoyingat8PM.

DaveAsprey: Yeah,havingthathighenergyisadifferentstate.Ididn'tusedtohaveit,infactIhadbrainenergyproblemslikechronicfatiguestuff.Whenyoubecomeawareofthatandyoudon'tletitdipthroughouttheday,andifyoufinditdippingyoudosomething,it'ssomethinghighperformancepeoplearegoingtodojustlikeyouhadtheaudiencedo.Crankupyourenergy.Youcandoitcognitively,andifyoutryitcognitivelyanditfails,nowit'sbiological,andthentherearestepsyoucantakethere.

BrendonB: That'sright,andmostpeoplejustgetitwrong.Theytrytoreplenishwhentheydon'thavetheenergyandit'stoolate,and

thatiswhywehaveyoumovingonthehourandbreathingonthehour.Evenhighlevelfortuneguys,Itellyou,"Evenifit'sonetotwominutes,thatcouldliterallybestandingbouncinginplace,closingyoureyes,takingtendeepbreaths,gettingsomewateroragreatsnack,sittingdown,andkeepgoing.That'sall.

DaveAsprey: YouknowwhatIdothat'ssuperdorky,IhaveaBulletproofviberightbehindmystandingdesk,soI'llliterallygoandI'llstandonthatfor...

BrendonB: Oh!Thetheplatformthatshakes.

DaveAsprey: Yeah,wemanufactureit,it'sawholebodyvibrationthing.

BrendonB: Yeah,yousentmeone,Igotoneinmyvan,Iusedit.It'sbackstageatmylastPerformanceAcademy.

DaveAsprey: Itgetsyourenergygoing,andsothat'swhatIdowhenI'mtakingthoselittlebreaks.Youcandoitonalittletrampoline,youcanjumpupanddown,youcanshakeyourbody,youcandowhateverfeelsgood.Jumprope.Anyofthosethingsisgoingtodoit,butyoumightlookkindofstupidinyoursuitandtieataFortune500companyjumpingrope,but-

BrendonB: Nope.Wehavethemgointoaconferenceroomwithoutwindowsorwehavethemgointhebathroom.It'sfunnybecauseIhadoneexecutivesay,"Soyouwantmetogointhebathroom,standandbounceinplaceandtaketendeepbreaths?That'sgoingtobealittleweirdwhenpeoplecomein."Igo,"Idon'tcareabouttheimpression,Icareabouttheenergythatyouhavetoserve."Ithinkit'sreallyimportant.Ifyouaddtothepowerplate,theBulletproofVibration?Isthatwhatyoucallit?

DaveAsprey: BulletproofVibe.

BrendonB: Vibe.Ilovethat,Vibe.IfyouaddtotheVibe,whenyougetofftheremakesureyoucloseyoureyes,andthenyoutakeyournatural,bouncingrhythm,andtaketendeepbreathsthatpeoplecouldhearinanotherroom.Throughyournose,mouthclosed,it's

likeahitofcocainebecauseit'ssuper-oxygenation.InthebodyitactivateseverythingthatyouandIbothknow,andweneedtoknow,fromourlymphsystemtogivingourneurologicalsystemalittlebitmoreofwhatitneeds;bloodflow,oxygenation,andyou'llfeelit.It'llbeanotherlevel.

DaveAsprey: Yeah,absolutelyitwill.Thisisthesortofthing,peoplegointothebathroom,theyhideit,butwe'retalkingaboutwhathighperformancepeopledo,andthisiswhattheydo.Idothissamekindofthing.There'sabreathIlearnedfromtheArtofLivingAcademy.IusedtodoArtofLivingbreathingstuffeveryday.There'ssomebreathsthatenergizeyou.IthinktheyevencallittheCaffeineBreathorsomething.Youpullyourarmsdown...Youcan'tseethisifyou'rejustlistening.IfyougotoourYouTubechannelyoucanseetheexercise.

Whatyoudoisyouputyourarmsaboveyourhead,almostlikeyou'regoingtodoajumpingjack,andthenyoubendyourelbowsandpullyourelbowsdowntoyourribcagewhileyou'reexhalingthroughthenose.Youdothatreallyfastthreeorfourtimes,anditbam,it'sthishitofenergy.Ifyou'rereallycrateringlikeIusedtoinmeetings,like,"I'mjustgoingtorunoutrealquick."Yougooutintothebathroomanddothatthreeorfourtimes,getaglassofcoldwaterandgobackin,andyoucanmakeit.

BrendonB: It'sincredible.Yourbreathisdictatingsomuchofyourenergy,andpeoplelosesightofthatallthetime.EveryhighperformerIknowhasbreathworkthatthey'redoing.FromextremecrazypeoplethatWimHofmethod,thatintensedeepbreathheldoveraperiodoftime,intensefloodingofthebreathandreleasingnotallofitoutsoyoualmostgetlightheaded.

DaveAsprey: It'sfunnyyoumentionWimHof.He'smakingacameounscheduledappearanceonSaturday.He'sgoingtodropinduringoneofmykeynotes.

BrendonB: Ohman.ThisiswhypeopleneedtocometoBulletproof,really.Wewerewalkingoverhereandtwoorthreeofyourfriends,four

orfivepeopleI'vewantedtomeet,you'relike,"Ohhe'sonstage,he'shangingout."

DaveAsprey: Ohyeah,BillHarris,LewisHowes.Allkindsofcoolpeoplehangingouthere.

BrendonB: Yeah,totally,Iloveit.

DaveAsprey: Allright,we'recomingupontheendoftheshow,andI'mtryingtofigureoutwhatelse.Ithinkwecoveredallofthefivethingshere.

BrendonB: Influence,wedidn'tcoverinfluence.

DaveAsprey: Influence,let'stalkaboutinfluence.Coverinfluence.

BrendonB: Ithinkalotofpeoplewanttohavethat,andjustlikeenergyyoudon'thavethat,yougenerateit.

DaveAsprey: Whatisinfluence?Howdoyoudefineinfluence?

BrendonB: That'sinteresting.HowIwoulddefineit,Idefineitassomethingthatisachievedwithanotherpersonwhenthereisahighleveloftrust,butalsodirectionofhowthatpersonthinksandfeelsandrelateswithyou.Ithinkthatcomesfrombasicallytwothings.It'srealinfluence.Itellpeopleallthetime,"Thinkofsomeonewhoreallyinfluencedinyourlife.Iguaranteeyoutheydidthesetwothings.One,theytaughtyouhowtothink."Butwe'renotconsciousofwhatwe'reteachingpeopletothinkbyourrolemodelingorbyexplicitlywhatwesay.

That'swhypodcastsaresoamazing,becausewe'rejustteachingpeoplehowtothinkaboutthings.It'sconversation,andinconversationthey'relearninghowtothink.Ifanyonesaid,"Bulletproofchangedmylife."It'sbecausereallywejusttaughtthemanewwaytothink,orwehelpedthemaccessadifferentlevelofthinkingforthemselves.

First,beexplicit.Tellyourkidshowtheyshouldthinkaboutschool.Tellyourteamshowtheyshouldthinkaboutthemselves,thecompany,themission,thelegacy,thecompetition,theeconomy.Tellyourspousehowyoufeellikeyoushouldbethinkingaboutthisstageofyourmarriage,thisstageofyourlife.Ifit'sexplicitanditcomesout,thenyou'regoingtohaveaninfluence.Ifyou'rejustimplicit,hopingthatpeoplepickuponyourhints,you'llneverhavethehighestlevelofinfluencewiththem.

ThesecondthingIguaranteethatpersondidforyouistheychallengedyou.Influenceultimatelycomesfromchallenge.Someonewhoinfluencesyou,they'reaskingyoutoengageyourlife,yourrelationships,yourmission,yourbusiness,differentlywhereyoupushyourselfalittlebetter.It'sthat,"Youknowkid,Ithinkyoucandobetter."Whenyougetthatfromaparent,fromaleader,fromsomeone,itactivatessomethinginyou.Whenit'ssharedinacaring,thoughtful,cheering-onway,buthonest,itmakesyourisetoanotherlevel.Ithinkthat'swhereultimateinfluencecomesfrom.

DaveAsprey: WhenIthinkaboutitIthinkofitasthepowertoserveotherseffectively.Youcertainlyhaveatonofinfluence.Youreachmillionsofpeople,Brendon,andchallengethemandpushthemforward,andIlovetheHighPerformanceAcademystuffthatyoudo,andevenExpertsAcademy,whereyou'retakingpeoplewhohaven'tevenmadethefirststep,andthey'redoingit,whichisadmirable.You'vemasteredtheinfluencethingIthinkbetterthanhugenumbersofpeople.Whatarethethreemostinfluentialbooksaboutthiskindofstuffthatyou'veread?Otherthantheonesyouwrote,'TheMotivationManifesto'obviouslywouldbeonthelist,butsinceyouwroteit,itdoesn'tcount.

BrendonB: That'ssotrue.

DaveAsprey: Thenthere’stheBulletproofDietincaseyou'vereadit.

BrendonB: Ilovehandbooksfrompsychologyondevelopmentofexpertperformance.Ifyoujusttypein'handbookofexpertperformance'there'salwaysaseriesofthosethatcomefrompsychologicaldepartments,butalsopeoplewhoarestudyingtrueacquisitionofexpertiseandskill.AtthatlevelI'manacademicwonk.Ilovethosehandbooks.Iwouldsayinmypersonalpractice'ThePowerofNow'isreallyimportanttomefromEckhartTolle.BecauseIalreadyunderstoodtheconceptandIalreadyappliedit,butthatgavememorereasonandmoredepthinit.Ithinkrealhighperformanceultimatelyinwhateveryou'redoingcomesfromthatengagementwithapresence.Ilove'Flow'byMihályCsíkszentmihályi.Ithinkwasreallythequintessentialoriginalbook.Hedidn'tcallitnecessarilyhighperformance,hecalledit'optimalliving',butMihály'sanamazingpsychologicalgrandmaster,oneofthefoundersofpositivepsychologywithMartySeligman.Iwouldsaythosethreebookstrulyshapedme.

DaveAsprey: Awesome.IthinkI'vereadatleast...Idon'tknowthehandbookofpsychologybuttheothertwoI'veread.Handbookofexpert,yousaid?

BrendonB: Yeah,'HandbookofExpertDevelopment'or'TheDevelopmentofExpertise'.Ican'trememberwhichwayitgoes.Itcomesouteverytwoorthreeyears.

DaveAsprey: We'llputitintheshownotes,I'llfinditandmakesure.Thatwayeveryonewholistenscanfindit.Thewholetranscriptofthisisonlineforyouanyway,soit'seasy.

BrendonB: Thentodayjustadd,globally,anythingyoucangetonneuroscience.

DaveAsprey: Anythingonneuroscience.Amen.

BrendonB: Anythingoutonneurosciencerightnowisjustchangingthegame,soIthinkatagloballevelthat'smymostintensereadinginhighperformance.Iknowitisyourstoo.

DaveAsprey: Absolutely.Neurosciencematters.Halfthespeakersattheconferencethereareneuroscientists,right?

BrendonB: Iknow.

DaveAsprey: Now,there'ssomethingelse,speakingofhighperformanceandallthatstuff,youjusttoldmewhenyousatdownthatyou'vegotsomethinggoingonwithOprah,whichistotallybad-ass.What'syourdealwithOprah?

BrendonB: Youknow,IgotintroducedtothemoverayearorsoattheOprahWinfreyNetwork,andwasjustsharingsomeconceptsofwhatwe'ddoneinonlinecourses.ThendearfriendAriannaHuffingtonlaunchedacoursewiththem,andIsupportedthat,andintheprocessthisconversationcame,"Brendon,weshoulddoacoursetogether."Wekickeditbackandforthoveraperiodoftime,andfinallyitwaslike,"Yes,let'sdoacoursewherewehelppeoplefindwhatisthatnextboldmoveforthemselves.Whatisthedifferencebetweenpeoplewhocancreatethefuturetheywant,andthosewhocan't?"Ithadalottodowithhighperformance,ithasalottodowithpsychologyandproductivityandphysiologyandpurposeandtheirpeopleskills.Somepeopleseemtobeabletocreatethefuturetheywant,otherpeoplestruggle.Whatwouldthatbe?

Wecreatedafourweekonlinecourse,anditbreaksitdown,fromhelpingyouinModule1reallydevelopclarityinthesedifferentareasofyourlife,2helpingyoumakebetterdecisionsforyourself,yourfamily,yourmission,yourdream.Howdoyouevaluateopportunities?We'reallfloodedwithsomanythings,andpartofthedistractionispeoplejustdon'tknowwheretogobecausetheydon'tknowhowtoevaluateopportunities.Howdoyougainrealmassivemomentumeverysingledaywithyourhabits?

Thecourseiscalled,'YourNextBoldMove'.It'sonoprah.com,andI'mreallythrilledaboutit,becauseit'salifelongdreamandambitiontohavemether,metOprah,andI'dactuallyshotand

filmedthewholecoursebythetimeImether.Talkabouthighperformance,becauseyougetthecall,andI'dbeentraveling,I'dbeenworking,andit'slike,"CouldyoubeoverinNewYorkin-"Whateveritwas,48,72hours,afterI'djustfinishedfivedaysonstage,"AndcomeandmeetOprah."Ithought,yeahwellA)I'llgetthere,butthenB)Ithought,"Ohmygosh,IhopeIhaveenoughenergy."AndIstoppedmyself."Okay,Igot48hours.WhatwouldIneedtostartdoingrightnowtoconditionmyenergysothatwhenIwentinthereIwasmybestself?"Mybestplace.IfIdidn'tknowthethingsthatyouteach,supply,espouse,thesamethings-

DaveAsprey: Thethingsthatyouknowaswell.

BrendonB: IfIdidn'tknowallthehighperformancehabits,Iwould'vebeenatotaltrainwreck.That'swhyItellpeopletohavethesethings.Likewesaidaboutinfluence,it'sthepowertoserve.Highperformancetomeissomuchofthat.It'shavingthepowertobeyourbestselfwhenlifedemandsofit.

DaveAsprey: Yes.

BrendonB: Rightnow,lifedemandsitallthetime.Wehavetoteachpeoplehowtoaccessthat.Thecoursehelpstremendouslywiththat.

DaveAsprey: FromwhatyouweresayingitsoundskindoflikeaminiversionofwhatyouteachatExpertsAcademy,whichisaveryhighendevent.

BrendonB: HighPerformanceAcademy,yeah.

DaveAsprey: Sorry,IsaidExperts,ImeanHighPerformanceAcademy.

BrendonB: Yeah.Ilaughaboutitbecauseweweresittingthererecordingit,myvideographerwaslike,"Youusuallyteachthatatyour$1,000-levelstuff."Isaid,"Yeah,butoneofthethingsIloveaboutOprahWinfreyNetworkistheirdesiretobringtheseconceptstothemasses.BecauselikeIsaid,it'snotaluxuryanymore.Thisisaneedtofigureout,"HowdoIoptimizemylife?"Mostimportantly

Ithinkeveryoneislookingtotomorrowthesedays,andthey'realittleskittishaboutit.

DaveAsprey: Yeah.

BrendonB: They'reworriedabouthowitmightbeandwhattheirtomorrowmightbelike.Again,itwaslike,"No,youcangenerateyourfuture.Youdon'thavetohavethisexperience.Youcouldstartdoinghabitsandbehaviors,usetoolsandstrategiestodaytocreateanextraordinarilycompellingandamazingtomorrow.Youjustneedtoknowthosethings."THat'swhatI'mtryingtorevealinourwork,andIknowyouandIdothistogetheronthepodcastsaswell.

DaveAsprey: Awesome.I'mgoingtoasktheteamtoputtogetheraURL.IknowOprahtrackswheregoodstuffcomesfrom,soifyoulikethis,trackit;bulletproof.com/Brendonorbulletproof.com/Oprah,justsoyoucanfinditquickly,soifyou'reatworkordrivingyoucantypethatinandit'lltakeyouthere.

Brendon,Idon'tevenknowifwehavesomesortofaffiliatethingsetuponthis,that'snotwhyI'mdoingthat,justtoletpeoplefindit.We'llworkonthatafterwards.Thisiscompletelyadhoc.Itiscool,andifeveryonelisteninggoestothatURL;bulletproof.com/Brendon,whoknows,maybeI'llgettomeetOprahsomeday.That'dbeawesome.

BrendonB: Yeah.Ultimatelypeoplewhoarespreadinggreatmessagesforotherpeople,theygetrecognized.I'vealwaysseenit.Imean,mywholelife,IfeellikeyouandImetbecauseofthat.

DaveAsprey: Absolutely.

BrendonB: WemetpeoplewhobothyouandIhelpedandserved,andthentheyconnectedus.Ireallybelievethat.Deliver,support,promotegreatmessages.Whetherit's,whenyoufinishthispodcasttodaysendittofivepeople.Justemailyourfivebestfriends,"Ilikethis

session,listentoit."Itallcomesbacktoallofus,Ireallybelieveit.Wespreadgoodthingsintheworld,theycomeback.

DaveAsprey: Verywellsaid,BrendonBurchard.Thanksforbeingontheshow,man.Alwaysgoodtoseeyou.

BrendonB: Yeah,greatseeingyou.Thanksbuddy.

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