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Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use. Infringement. Types of confusion Initial interest confusion Secondary confusion Reverse confusion. Mobile Oil v. Pegasus. PEGASUS. Banner Advertising. Sponsored Links. Internet Uses. - PowerPoint PPT Presentation
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Trademark and Unfair Comp.
Boston College Law School
March 5, 2008
Types of Confusion, Trademark Use
Infringement
• Types of confusion– Initial interest confusion– Secondary confusion– Reverse confusion
Mobile Oil v. Pegasus
PEGASUS
Banner Advertising
Sponsored Links
Internet Uses
• Sponsored Links
• Meta-tagging
• Cybersquatting
• Typosquatting
Mastercrafters v. Vacheron
Luxury Brands
Harlem Wizards v. NBA
Amazon v. Amazon.com
1-800-Contacts v. WhenU
Keyword Buys
Keyword Buys
Administrative Details
• Next Assignment– VI.B – Contributory Infringement– VI.C – Statutory Defenses
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