Top ten considerations for choosing a mobile platform

Top Ten Considerations for Choosing a Mobile Platform

Jonathan Kempel

Business Development Executive – IBM Mobile Enterprise

jkempel@us.ibm.com

© 2012 IBM Corporation

Presenter:

WW Mobile Applications Opportunity

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

2010 2011 2012 2013 2014 2015

Billio

ns

Mobile will continue to grow at a rapid rate, fundamentally changing how users interact with businesses and each other

66% CAGR

Mobile Infrastructure GrowthMobile Apps GrowthMobile Devices Eclipse PCsWW Mobile Infrastructure Opportunity

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

2010 2011 2012 2013 2014 2015

Billio

ns

Source: IDC 2010

20% CAGR

© 2012 IBM Corporation2

2010 2011 2012 2013 2014 2015

Mobile Apps Surpass Web

Source: IDC 2010

2010 2011 2012 2013 2014 2015

Mobile Platform Mobile Security Device Management

Source: IDC 2010

US Mobile Commerce

Mobile Commerce Growth

US

EU

China

Mobile payment trans - $670B by 2015

Source: Juniper Research 2011

Mobile Payments Growth

Focus areas for mobile computing

61% of CIOs put mobile as priority

10 Billiondevices by 2020

And is becoming a mandatory transformation

© 2012 IBM Corporation3

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

61%

increased productivity with mobile apps45%

of companies will support BYOD by 201490%

Business to ConsumerBusiness to Enterprise

With enormous opportunities

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• Improve customer satisfaction

• Deeper customer engagement and loyalty

• Drive increased sales through Personalized offers

• Customer service

• Competitive differentiator

• Improve brand perception

• Deeper insight into customer buying behavior for up sell and cross sell

• Improve in store experience with mobile concierge services

• Increase worker productivity

• Improved claims processing

• Increase revenue with sales engagements

• Extend existing applications to mobile workers and customers

• Reducing fuel, gas, or fleet maintenance costs where relevant

• Increase employee and business partner responsiveness and decision making speed

• Resolve internal IT issues faster

• Reduce personnel cost (utilizing personal devices instead of corporate devices)

But also with some unique challenges

How do you quickly:

• Engage with anyone, customers, partners or employees, no matter who owns the device

• Extend to anything, from instrumented machines to a broad spectrum of smart devices

• Execute business anywhere, with

© 2012 IBM Corporation5

Top Mobile Adoption Concerns:

1. Security/privacy (53%)2. Cost of developing for multiple

mobile platforms (52%)3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

• Execute business anywhere, with ubiquitous, trusted and secure transactions

200 Millionemployees BYOD

(bring your own devices)

Databases

� Higher infrastructure costs

� Longer mobile development time

� Inability to support all required device types

� Higher administrative and maintenance

Potential Issues:

Today application mobilization is complex when unstructured

© 2012 IBM Corporation6

Enterprise

Applications

Web Services

� Higher administrative and maintenance costs

� Overall increase in risk

� Security issues due multiple points of entry into the network

� Limited or no ability to respond to changes in devices and backend systems

� No consistency across an enterprise portfolio

Mobile Enterprise Application Platforms help build, manage and integrate more easily - to maximize the opportunity value of enterprise applications

Databases

Worklight Mobile Enterprise Application Platform

© 2012 IBM Corporation7

Enterprise

Applications

Web Services

Top 10 considerations for choosing a mobile application platform

� Don’t compromise on user experience

� Support multiple development approaches

� Build for performance

� Enable collaboration and efficiency

� Ensure proper authentication and address security concerns

� Close the HTML5 gap

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� Close the HTML5 gap

� Connect your back-end and cloud-based services

� Manage mobile apps, devices and data

� Evaluate supporting services

� Protect your investment

1. User experience is a key adoption factor

� Apps are extensions of your brand

� They operate in a unique context; on the go, offline, touch, thumb

� Different mobile OSs have unique functionality and design their users are familiar with and expect

26% of apps downloaded in 2010 were used once

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are familiar with and expect

� Consumerization of IT

� Gamification of business processes

� Employees = Customers

Localytics survey 2011 - http://www.localytics.com/blog/2011

2. Support multiple development approaches

� Native? Web? Hybrid?

� Depends on audience, functionality,

budget, timeframe, available skills

� One company, multiple apps

� Multiple apps, one platform

72% will deploy 1-5 mobile apps in the upcoming year. 18% said 6-10.

© 2012 IBM Corporation10

BI Goes Mobile on iPad and iPhone – Forbes Dec 210

3. Build for performance

� Desktop or mobile, users expect

the same performance

� Test your application

� Collect usage data

Key features:

Gartner: Mobile To Outpace Desktop Web By 2013

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Key features:

� Comprehensive testing features

� Slim data transfer protocols

� Background activities

� Network identification capabilities

� Server-side mash-ups

� Support offline accessibility

4. Enable collaboration and efficiency

� Multiple development teams

� Iterative process

� Different knowledge and skillsets

� Different tools

� Different locations

Modern mobile development is not a one man show

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Key features:

� Centralized build mechanism

� Collaboration tools

� Source control management

� Testing and error reporting

� Concurrent development

� Integration with 3rd-party tools

5. Ensure proper authentication and address security concerns

� Mobile commerce to reach $31B by 20161

� 50% of online transactions via mobile by 20152

� Mobile regulations – A question of when. Not if.

� Leverage your existing infrastructure and processes

Key features:

Top mobile concerns: 53% of respondents name security/privacy

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Key features:

� Secure client/server communication

� Encrypted offline cache

� SSL Identity verification

� Client code attestation

� Remote updates and disable

� Custom authentication processes

� Device identification and secure provisioning

6. Close the HTML5 gap

� Commitment from all major vendors

� Active standardization efforts

� A growing-ecosystem of 3rd-party tools

� Technological advancements in modern mobile browsers

� Ongoing fragmentation of devices

79% of mobile developers will integrate HTML5 in their apps this year1

© 2012 IBM Corporation14

But… gaps remain

Key features:

� Leverage current benefits

� Augment current capabilities

� Evolve with the standard

7. Connect with back-end and cloud-based systems

� Apps are not independent entities

� Back-end integration determines performance, cost, scalability, time-to-market, regulatory compliance, etc.

Key features:

� Single integration layer

Developing the application’s client side is just the tip of the iceberg

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� Single integration layer

� Mobile-optimized middleware

� Flexible integration framework

� Connect and manage hybrid worlds

� Centralized monitoring

8. Manage apps, devices and data

� Bring Your Own Device (BYOD) – A blessing or a curse?

� Sensitive data outside the firewall

� Data stored on theft- and hack-prone devices

� Ongoing application updates and patches

� Multiple application versions

� New sources of data to be analyzed

60% of companies offer BYOD today. 90% will do so by 20141

© 2012 IBM Corporation16

� New sources of data to be analyzed

Key features

� Device and application-level management

� Extensive security features

� Direct update and remote disable

� Data collection, reporting and analytics

9. Evaluate supporting services

� Business expansion and transformation

− On the business level

− On the IT level

Key features:

� Design a mobile strategy

Enterprise mobility is about more than just the app

© 2012 IBM Corporation17

� Design a mobile strategy

� Discover unique requirements

− Vertical

− Business

� Support execution

� Train and educate

10. Protect your investment

� Mobility is becoming mission-critical

� The mobile market is young and changing

� Evolve with the change, avoid technology lock-in and don’t limit your solution to today’s challenges

Key features:

Your business has commitments and vision – So should your vendor

© 2012 IBM Corporation18

Key features:

� Defined strategy

� Product roadmap

� Financial stability

� Customer references

� Avoid tech lock-in

IBM Mobile: Delivering mobile critical success factors

standards-based and future ready

© 2012 IBM Corporation19

business processes and systems are completely integrated from the mobile access points to the back-end systems

proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure

Build mobile applications

Connect to, and runbackend systems in support of mobile

Extend existing business capabilities to mobile devices

Transform the business by creating new opportunities

Extend & Transform Build & Connect

Mobile Foundation

Client initiatives require a mobile foundation

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Manage mobile devices and applications

Secure my mobile business

Manage & Secure

Foundation

IBMMobile

FoundationV5.0

Learn more at:

www.ibm.com/mobile-enterprise

• Access white papers and webcasts

• Get product and services information

Next steps

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• Talk with your IBM representative or IBM Business Partner to find the right next step for you