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Tips & Trapsin Social Media Marketing
Presenter – Chris Kenney
Introductions
Tips & Traps in Social Media Marketing 2 Chris Kenney © 2011
Chris Kenney
• Principal, Coco Design
• Singer & Bass player, 4 Bands
• 583 sites on the Internet when I built my first website
• Internet marketing strategist
• Not an “expert”
Tips-n-Traps to expect today
Tips & Traps in Social Media Marketing 3 Chris Kenney © 2011
• Facebook T N T
• Twitter T N T
• LinkedIn T N T
• YouTube T N T
Social media strategy
• Traditional and social web lines are blending… and this is just the beginning
• Strategy…have one! Write it down
• Part of your overall communication / marketing plan
• Establish – SM policy– Voices– Message– Frequency– Etc.
Tips & Traps in Social Media Marketing 4 Chris Kenney © 2011
WebSite
SocialMedia
SMM
Ratings
Blogs /Wikis
Content
PR /News Forums
Analytics
Search
Workflow
YouTube
Bookmarks
Mapping
Social media mantra
• Control is an illusion– Power to the public, THEY are in control
– Control freaks are left behind
– Learn to let go… yeah, tell that to the lawyers
• It is all about engagement – It’s not about you, it’s about us
– It’s about connections, relationships
– It’s about communicating with, not at
Tips & Traps in Social Media Marketing 5 Chris Kenney © 2011
Tips & Traps in Social Media Marketing 6 Chris Kenney © 2011
• Set up a Fan Page - ask for article.
• Tip Do not use a personal profile for an organization
• Great communication channel
• Naming trap You only get one chance for both the page title and the vanity URL
• Naming Tip You need 25 fans (likes) to get a vanity URL - Facebook.com/username/
• Facebook is a cocktail party, don’t push
• Become a resource for your fans
• Promote events
Tips & Traps in Social Media Marketing 6 Chris Kenney © 2011
Tip Do not use a personal profile for an organization
• Trap Created 4 profiles
• Trap Set up band as profile
• If you get a request from a business to be their friend they are in violation of the terms of use
Facebook naming traps
Tips & Traps in Social Media Marketing 7 Chris Kenney © 2011
Vanity URL
Caps
Page Title
Facebook promoting page
Tips & Traps in Social Media Marketing 7 Chris Kenney © 2011
• Fan Page Report
• Fan Page Report
Tips & Traps in Social Media Marketing 8 Chris Kenney © 2011
• Great PR channelif used properly
• Opportunity to engage
• Monitor brand mentions
• Control – learn to let go
• Tip 80/20 rule
• Be innovative
Tips & Traps in Social Media Marketing 8 Chris Kenney © 2011
• Christi McNeill is nuts about Southwest Air! 1m
• Monitor brand mentions
• Twitter only promotions
• Tip 80/20 rule
• Two events on twitter•Kevin Smith - 1.7•Plane in the Hudson
Tips & Traps in Social Media Marketing 8 Chris Kenney © 2011
View Mentions & Saved Search Quickly
Tips & Traps in Social Media Marketing 9 Chris Kenney © 2011
• JUST DO IT!
• Professional networking vs. social networking
• Twitter and blog feeds
• Tip Great incoming link opportunities for SEO to your website, blog & YouTube channel
• Tip Answer Questions
LinkedIn link juice
Tips & Traps in Social Media Marketing 10 Chris Kenney © 2011
LinkedIn - Six degrees
Tips & Traps in Social Media Marketing 10 Chris Kenney © 2011
LinkedIn - Questions & Answers
Tips & Traps in Social Media Marketing 9 Chris Kenney © 2011
YouTube
Tips & Traps in Social Media Marketing 11 Chris Kenney © 2011
• Excellent way to drive traffic
• Tip Front weight your title & description with keywords
• Tip Strong call to action in video description
• Tip Add keyword tags
• Tip Link back to your website
YouTube
Tips & Traps in Social Media Marketing 11 Chris Kenney © 2011
• Haulers crashed our server
• 100 requests per sec
• 176,000 subscribers at the time
Maps & Ratings
Tips & Traps in Social Media Marketing 12 Chris Kenney © 2011
Maps help with SEO
Tips & Traps in Social Media Marketing 13 Chris Kenney © 2011
Slideshare (bonus)
Tips & Traps in Social Media Marketing 14 Chris Kenney © 2011
• World's largest community for sharing presentations
• Business media site for sharing presentations, documents and pdfs
• Think of it as YouTube for presentations
• http://Slideshare.net / CocoDesign
Thank you… thankyouverymuch
Tips & Traps in Social Media Marketing 15 Chris Kenney © 2011
LinkedIn.com / in / WebJunkie
SlideShare.net / CocoDesign
http://ChrisKenney.net
Twitter.com / chriskenney
chrisk@cocodesign.com
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