Tipping pointslideschapter1

TIPPING POINT, CHAPTER TWO:

THANKS TO VERONICA, Kyoung, EIMAN, Luisa, Vu, Lin, Fatimah, Chune, Bank, Ileana and YO

INFECTION infection /in·fec·tion/ (-fek´shun)

invasion and multiplication of microorganisms in body tissues

E.g.: Specialists are working on my computer trying to eradicate the chronical infection produced by a cibervirus.

CHRONIC INFECTION Pathological state resulting from having been infected

LINGER lin·ger  (lnggr)

To persist

To be tardy in acting; procrastinate

E.g.: Your stress is a result of a lingering problem.

LINGERING PROBLEM Prolonged issue

•An explanation based on or in accordance with what is generally done or believed.

e.g: The conventional explanation for the project success is the well-chosen engineers .

•Fall suddenly and uncontrollably .•Rapid decrease in value.

e.g: the company’s annual profit plunged 25% .

CLUSTER (v,n) : to form groups, or the groups themselvesExample: ". . .when the incidence of sexually transmitted disease is highest, the clusters of black stars on the roads become thick with cases” (The Tipping Point, p.26).

ANONYMITY : to maintain a low profile in a society or community.

Example: She enjoyed the anonymity of life in a large city.

ALIENATION: to get unfamiliar or unnaturalized into a society or community.

Example: "The anonymity and alienation of big-city life makes people hard and unfeeling” (The Tipping Point, p.27).

DIFFUSED: spread out or dispersed

Example: "When people are in a group. . .responsibility for acting is diffused". (The Tipping Point, p.28)

Def: (v) to be come worseThesaurus: 1 his health deteriorated: worsen, decline, degenerate; fail, slump, slip, go downhill, wane, ebb; informal go to pot. ANTONYMS improve.2 these materials deteriorate if stored wrongly: decay, degrade, degenerate, break down, decompose, rot, go off, spoil, perish; break up, disintegrate, crumble, fall apart.Word family: deteriorating (adj.), deterioration (n).

Deteriorate

to make a hole or empty space by removing the inside part of something.

Hollowing out

Definition: If something is scaled back, it means the number of sth is decreased.

Synonyms: Decrease, decline, grow downAntonyms: Increase, rise

Definition: to destroy, destruct, breakingAntonyms: vitalize, product, create

Equilibrium (n.)

Definition:

1.A state of balance, especially

Between opposing forces or

Influences.

2.A calm state of mind and a

balance of emotions.

Example: The point at which the

solid and the liquid are in

equilibrium is called the

freezing point.

Culprit (n.)

Definition:

1.a person who has done

sth wrong or against the law.

2.A person or thing

responsible for causing a

problem.

Example: the police quickly

identified the real culprit.

contagiousO Con-ta-gious (adj)O a disease that is contagious can be passed from person

to person by touch or if a feeling, attitude, or action is contagious, other people are quickly affected by it and begin to have it or do it.

O diseases spread by contact are contagious and those spread by air or water are infectious .

Chicken pox is a contagious diseases

which spread by touching

declineO De-cline (n)O a decrease in the quality, quantity, or

importance of something.O Synonyms: decrease. O Antonyms: rise, increase.

The decline of the economy can be seen

clearly.

Have an impact on someone or something (n.)

Def:    have an influence on someone  or something

Exp. “Stickiness means that a message makes an impact ”                                   (Tipping Point, p. 25)

Provocative (adj.)

Def.    acting as a stimulus or sensation

Exp. The word like in the first slogan is more provocative usage           than  as in the second one.      √   1)   “Winston tastes good like a cigarette should”        X   2)     Winston tastes good as a cigarette should

                                                                                 (Tipping Point, p. 25)

Def. – be able to control something

Example◦ “Our immune systems keep [the bacterium] in

check easily” (The Tipping Point, p. 23)

Def. – get rid of

Example◦ “[The children] defeated HIV, purged it from their

bodies, and went on to live healthy lives.” (The Tipping Point, p. 24)

Plummet: Fall straight down really quicklyPlummet: Fall straight down really quickly

“After all, crime didn´t just slowly ebb in New York as conditions gradually improved. It plummeted.” (Tipping Point, pp. 7)

Ebb and flow: to decrease and then increaseEbb and flow: to decrease and then increase

“It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers…” (Tipping Point, pp. 7)

SubtleSubtleadjective ( subtler , subtlest )

(esp. of a change or distinction) so delicate or precise as to be difficult to analyze or describe: his language expresses rich and subtle meanings.

What they were saying is that there was a subtle increase in the severity of crack problem in mid 1990s. (The Tipping Point P.17)

Severe/severitySevere/severitynoun

the fact or condition of being severe: sentences should reflect the severity of the crime | hay fever symptoms vary in severity. she stared at me with mock severity.

What they were saying is that there was a subtle increase in the severity of crack problem in mid 1990s. (The Tipping Point P.17)