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● Timeline
● Events in Sydney & Melbourne
● Microsite
● Trade Advertising
● Brand guidelines
● Agency Activation
CONTENTS
TIMELINE OF ACTIVITY
May2017
Teaser activity
Activity across media promoting the value of
our premium assets
News Prestige Network Launch
The launch consisted of two events across Sydney & Melbourne
Jun2017
The Network was rolled out across clients and agencies to follow
Jul2017
Litora
Trade advertising to promote the network
August2017
Follow up trade advertising
The objective of this activity was to encourage more newsletter sign ups and
rebrand the newsletter as the ‘Luxury Briefing’
Nov2017
Agency Activation
Branded Coffee cart in key agencies across Sydney & Melbourne
Dec2017
AgencyRoadshow
NEWS PRESTIGE NETWORK LAUNCH
EVENT LEAVE BEHINDS
EVENT LEAVE BEHINDS
NEWS PRESTIGE NETWORK MICROSITE
INTERNAL COMPUTER LOCK SCREENS
PRESTIGE DIGITAL TRADE ADS ACROSSMUMBRELLA, ADNEWS, B&T & MEDIAWEEK
PRINT TRADE MEDIA ADVERTISING ACROSSTHE AUSTRALIAN & MEDIAWEEK
COVER WRAP OF THE AUSTRALIANDIRECT MAIL TO TOP 100 CLIENTS
BRAND GUIDELINES
• TEXT
• TEXT
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COFFEE CARTS - Sponsored by News Prestige
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