TIER 1 CREATIVE: BRAND STORY · 2017-11-07 · TIER 1 CREATIVE: BRAND STORY Flavored Water Category...

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TIER 1 CREATIVE: BRAND STORY

Flavored Water Category Coconut Category K-Cup Buyer Category

TIER 2 CREATIVE: PRODUCT FORWARD

Flavored Water Category Coconut Category K-Cup Buyer Category

TIER 3 CREATIVE: ACTION/CONVERSION

Flavored Water Category Coconut Category K-Cup Buyer Category

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FULL FUNNEL EXAMPLE: COCONUT BUYER

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