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Thriving in Healthy Chaos :
Trends Impacting Lotterywest Senior Managers
Annimacwww.annimac.com.au
LOTTERYWEST
Senior Managers Seminar 8 March 2005
Speaker
Rate of ChangeRate of Change• every 10 seconds every 10 seconds == new web site new web site
• every 10 minutes every 10 minutes == new technology new technology
• every 10 days = new product / service
Amount of change in one day
Grandmother had in one year.
Younger we are - faster our world moves.
Driving all Drivers of ChangeDriving all Drivers of Change
Technology :
in 2020
70 % of job types do not exist now
because
80% of technology is not invented yet
Likely jobs in next 10 years :
• Director of Emerging Thought
• Chief Zookeeper of people
• Creative Undertaker
• Thought Jockey
• Chief Imagination Officer
• Hacker Relations Manager
• Valuer of Intangible Assets *
• Human Interface Manager *
* Exist in 2003
More Change More Change == More Options More Options
Living longerLiving longer
More generations alive
Living elsewhereLiving elsewhere
Living with leisure Living with leisure
Changing household structuresChanging household structures
Rising divorce rate, singlesRising divorce rate, singles
Smaller householdsSmaller households
Changing ethnic mix - Changing ethnic mix -
EurasianEurasian
More Change = More Options :More Change = More Options :
New tribalismNew tribalism
Living differently Living differently
Home leasing on the rise Home leasing on the rise
Fast rising Incomes & wealthFast rising Incomes & wealth
Outsourcing tasks & chores
Spending for short termSpending for short term
Living with I C & TLiving with I C & T
Rise of virtual shopping Rise of virtual shopping
Increasing knowledgeIncreasing knowledge
More Change = More OptionsMore Change = More Options
ICT contd :ICT contd :
Increasing financial literacyIncreasing financial literacy
Electronic “guardian angels”Electronic “guardian angels”
New entertainment & sportsNew entertainment & sports
Working differentlyWorking differently
New industries & occupationsNew industries & occupations
Changing spiritualityChanging spirituality
Outlawing discriminationOutlawing discrimination
Changing politics - ideologiesChanging politics - ideologies
Ecological community sensitivity . Ecological community sensitivity .
Adapted Ruthven,Ibis 2003Adapted Ruthven,Ibis 2003
Adapted Ruthven,Ibis 2003Adapted Ruthven,Ibis 2003
Changing World of BusinessChanging World of Business
From CapitalismFrom Capitalism
to Co opitalism to Co opitalism cooperative capitalismcooperative capitalism
From Profit DrivenFrom Profit Driven
to Quadruple Bottom Line to Quadruple Bottom Line financial environmental social cultural factorsfinancial environmental social cultural factors
Sustainability :Sustainability :
People firstPeople first
Planet secondPlanet second
then then
Profits followProfits follow
THE CLUETRAIN MANIFESTO : THE 95 THESES
Copyright 1999 Levine, Locke, Searls & Weinberger
All rights reserved.
However, world rights granted for non-commercial use on condition that this page remains intact, including this notice.
Rip it, steal it, web it, mail it, post it.
This message wants to MOVE !
www.cluetrain.com
THE CLUETRAIN MANIFESTO : THE 95 THESES
Copyright 1999 Levine, Locke, Searls & Weinberger
All rights reserved.
However, world rights granted for non-commercial use on condition that this page remains intact, including this notice.
Rip it, steal it, web it, mail it, post it.
This message wants to MOVE !
www.cluetrain.com
Cluetrain Manifesto
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human.
They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives,
dissenting arguments or humorous asides, the human voice is
typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this
voice.
6. The Internet is enabling conversations among human beings
that were simply not possible in the era of mass media.
… 95
Cluetrain Manifesto
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human.
They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives,
dissenting arguments or humorous asides, the human voice is
typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this
voice.
6. The Internet is enabling conversations among human beings
that were simply not possible in the era of mass media.
… 95
Thrivers in Biz = Big Shift
from Cowboy Heroes - last century
Masculine left brain Economic Rationalist
to Spaceship Captains - this century
Feminine right brain Value Driven
Cowboy Heroes to Spaceship Captains
Wealth driven Value driven
Respond to change Create change
Do thing right Do right thing
Love control Facilitate others
Problem focussed Mission directed
Use fear Use hope
Use desperation Use inspiration
Win - lose world Win - win - win world
A look at the
Changing World of Employment
A look at the
Changing World of Employment
Changing World of Employment
From Career Employment
To Casualisation
• 5 careers min
• multi skilled
• self responsibility
Changing World of Employment contd
From Full Time
To Contract
• Project teams
• Part time
• Self negotiated
Changing World of Employment contd
From Full Time
To Contract
• Project teams
• Part time
• Self negotiated
Changing World of Employment contd
From Local
To Global Networks
• International teams
• global knowledge
Changing World of Employment contd
From Local
To Global Networks
• International teams
• global knowledge
A look at
Managing Spaceship People
A look at
Managing Spaceship People
Managing Spaceship People
! Recognise generational differences !
Baby Boomers b 1945 - 60 age 45 – 60
Generation X 1960 - 75 30 – 45
DotComs 1975 - 90 15 – 30
( Ferals 1990 - 05 0 – 15)
Generational Trend Profiles Generational Trend Profiles Baby Boomers 45 - 60
Downsizing their lives
Empty nesters Married or divorced
Retired or pt workers
Sense of community Set relationships
Material status Identity from job
Security conscious Health conscious
Seek new safe experiences
Defer to authority
Love and hate change
Mobile Single Childless Net Dating
Multi careers SOHO
No Fixed Address Renters
I.D. Ephemeral Global Wired
Materialism assumed Varied lifestyles
Short term planners
Personal journey Me Generation
Risk takers Fast decisions
No commitment Environmental values
Defer to heroes
Expect & accept change
Mobile Single Childless Net Dating
Multi careers SOHO
No Fixed Address Renters
I.D. Ephemeral Global Wired
Materialism assumed Varied lifestyles
Short term planners
Personal journey Me Generation
Risk takers Fast decisions
No commitment Environmental values
Defer to heroes
Expect & accept change
Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45 Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45
Generational Trend Profiles Generational Trend Profiles DotComs 15 - 30
Own path No careers Temporary pairing
Group socialising Parental home
Global I.D. Net relationships
Non consumers I.D. from activity
Planetary group mission
Immediacy Wired
Multi channeled Multi actions
Temporary deference per usefulness
Need & welcome change
Managing Spaceship CaptainsManaging Spaceship Captains
Focus on organising :Focus on organising :• cross functional teamscross functional teams• range of skillsrange of skills• customer focussedcustomer focussed
Create support environment :Create support environment :
• provide trainingprovide training• resourcesresources• informationinformation• performance feedbackperformance feedback
Managing Spaceship CaptainsManaging Spaceship Captains
Focus on organising :Focus on organising :• cross functional teamscross functional teams• range of skillsrange of skills• customer focussedcustomer focussed
Create support environment :Create support environment :
• provide trainingprovide training• resourcesresources• informationinformation• performance feedbackperformance feedback
Managing Spaceship CaptainsManaging Spaceship Captains
Delegate :Delegate :• responsibilityresponsibility• decision makingdecision making• accountabilityaccountability
Reposition managers :Reposition managers :
• from top to frontline teamsfrom top to frontline teams• action orientedaction oriented• accountable to customersaccountable to customers
Managing Spaceship CaptainsManaging Spaceship Captains
Delegate :Delegate :• responsibilityresponsibility• decision makingdecision making• accountabilityaccountability
Reposition managers :Reposition managers :
• from top to frontline teamsfrom top to frontline teams• action orientedaction oriented• accountable to customersaccountable to customers
Managing Spaceship CaptainsManaging Spaceship Captains
Redefine best practice managers :Redefine best practice managers :• lightens employees loadlightens employees load• teaches employees self managementteaches employees self management• coaches everyonecoaches everyone• creates networks & alliancescreates networks & alliances
Every customer a market :Every customer a market :Every employee a businessEvery employee a business
Managing Spaceship CaptainsManaging Spaceship Captains
Redefine best practice managers :Redefine best practice managers :• lightens employees loadlightens employees load• teaches employees self managementteaches employees self management• coaches everyonecoaches everyone• creates networks & alliancescreates networks & alliances
Every customer a market :Every customer a market :Every employee a businessEvery employee a business
Thriving in Healthy Chaos Thriving in Healthy Chaos SUMMARYSUMMARY
Accept increasing rate of change
Technology drives all change : use it
Younger exponentially faster - work with them
Huge generational differences
As global world shrinks : cluetrain manifesto
we gain more knowledge wisdom
more options individual demands
better spin detectors
greater passion responsibility dignity.
Resisting change is like holding your breath – if you succeed, you die.
Thank youThank you www.annimac.com.au www.annimac.com.au
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