Thinking big beyond the corporate csr budget

thinking big FUNDRAISING - BEYOND THE CORPORATE CSR

BUDGET

tany alexander lindsey mepham

overview

working with (big) organisations

the oxford thinking (big) campaign

sharing our experiences – learning from yours

(biggest) ever gift experiences

• name, organisation(s) and job title

• ‘the biggest gift I have ever

worked on (and what made it happen)’

looking for yes in a big sea of no

no no no no no no no no no no no no no no no

no no no no no no no no no no no no no no no

no no no no no no no no no no no no no no no

no no no no no no no no yes no no no no no no

no no no no no no no no no no no no no no no

no no no no no no no no no no no no no no no

no no no no no no no no no no no no no no no

Case study A: a big financial services

company

Rationale for the approach

• in the FTSE 100 (we assume capacity)

• similar companies are known to be amongst the biggest corporate givers to charity

• had previously given a big gift to Oxford (but not for student support)

Excellent fundraising for a better world

Corporate Partnerships and Fundraising Conference 2013

LinkedIn: IoF Corporate Partnerships and Fundraising Conference – join this group for the opportunity to continue networking with your fellow

delegates

Twitter: #iofcorporate

Subverting expectations

Strategic partnership

Corporate mission

=

CSR goals

Your organisation’s

ethos and fundraising

goals

What’s in it for them?

ROI - is there a tangible benefit to the company?

Sponsorship versus Philanthropy

Debunking myth to secure the gift:

what would you do?

our (interim) conclusions

• Find allies in high places within the organisation (budget-setters, rather than budget-spenders)

• Network like mad to get to them (think laterally about your connections)

• Listen carefully to what their organisational challenges are

• Match your offering imaginatively to their strategy – but make sure there is enough in it for you!

• It’s not a science – expect more snakes than ladders – but be on the lookout for the serendipitous

• Be bold. It’s not no, until its ‘H... No!’.

Thank you – good luck

http://www.campaign.ox.ac.uk/

Tany.alexander@devoff.ox.ac.uk

Lindsey.mepham@devoff.ox.ac.uk