THG Creative 2016 Hi-Res

2016

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LUXURY...41

VIDEO...52

PHOTOGRAPHY...60

JOIN THE TEAM...71

MYPROTEIN...3

CONSUMER HEALTH...11

BEAUTY...19

ENTERTAINMENT

...35

CONTENTS

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MYPROTEIN

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BLACK FRIDAY

Campaign imagery to help drive one of the biggest sale days for the brand. Helping Myprotein to stand out by shining a light on the best deals on Black Friday.

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AMBASSADOR SHOOT

BRAND AMBASSADORS

We have a huge selection of ambassadors from around the globe specialising in multiple sports. This gives us the opportunity to create dynamic storytelling imagery for key figures throughout the year.

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MYLES LEASK

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LITTLE BEASTS

LITTLE BEASTS

Campaign to support the release of the new Myprotein kids range ‘ Little Beasts’. Little Beasts was brought to life in its own imaginary world made out of card.

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JOIN THE RESOLUTION

JOIN THE RESOLUTION

SIGN UP NOW

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JOIN THE RESOLUTION

JANUARY CAMPAIGN

For January, we created a campaign that aims to remove the misconception that Myprotein is just for body build-ers. In turn aspiring a wider audience of people to start the New Year stronger.

GAIN MUSCLE BUNDLE

SHOP NOW

JOIN THE RESOLUTION AND MEET YOUR 2017 GOALS

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ORGANIC RANGE

ORGANIC RANGE

With such a wealth of new organic products, it gave us an opportunity to create an array of mouth-watering recipes. Our in-house food stylist created some delicious photography to compliment them.

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CONSUMER HEALTH

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KICK START CAMPAIGN

January campaign to gain new customers and stimulate demand from existing customers. Kick start shows real life transformations and guides people on how to use Exante products.

EXANTE

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EXANTEEXANTE CYBER WEEKEND

EXANTE CYBER WEEKEND

Printed tickets and campaign assets for Exante Golden Ticket campaign and Cyber Weekend.

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MYVITAMINS BLACK FRIDAY SNACK BOX

MYVITAMINS BLACK FRIDAY SNACK BOX

Box design and photoshoot for the Myvitamins Limited Edition Snack Box for Black Friday.

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HALE COUNTRY CLUB

HALE COUNTRY CLUB

Existing site assets were replaced to provide a more pre-mium luxury fitness aesthetic.

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MYVITAMINS FRAN HALSALL PHOTOSHOOT

MYVITAMINS FRAN HALSALL PHOTOSHOOT

As part of the ‘Introducing Myvitamins’ launch, our new ambassador, Olympic team member Fran Halsall, was photographed.

MYVITAMINS FRAN HALSALL PHOTOSHOOT

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MYVITAMINS

MYVITAMINS SOCIAL ASSETS

New style of social photography.

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MYVITAMINS ORGANICS PHOTOSHOOT

MYVITAMINS ORGANICS PHOTOSHOOT

New images for Myvitamins organic poweders for the landing page, recipe booklet and blog. Video content of brand ambassador, Adam Barrett, making healthy smoothies and recipes using the organic range.

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BEAUTY

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pLOOKFANTASTIC JURLIQUE PRESS RELEASE

LOOKFANTASTIC JURLIQUE PRESS RELEASE

To produce a press release to be sent out introducing the Lookfantastic Jurlique Box.

CHLOE GRIFFITHS

LOOKFANTASTIC LIMITED EDITION JURLIQUE BEAUTY BOX

Design of the Limited Edition Lookfantastic Beauty Box sleeve in collaboration with Jurlique.

Including Packaging Design, Print, Editorial, Web Banners, Emails and Photography.

LOOKFANTASTIC

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pSEPTEMBER LFBDAY CAMPAIGN

SEPTEMBER LFBDAY CAMPAIGN

To create onsite monthly Beauty Box campaign themed to the September LFBDAY box.

NAT HEATON, SARAH MCCREADY, CHLOE GRIFFITHS AND ANNA JACHIMCZAK

pSEPTEMBER BEAUTY BOX MAGAZINE

SEPTEMBER BEAUTY BOX MAGAZINE

To produce the September Beauty Box Magazine in line with the #LFBDAY Beauty Box Design.

HAYLEY TAYLOR, NOEL FOUNTAIN, NAT HEATON, CHLOE GRIFFITHS AND SARAH MCCREADY

pLOOKFANTASTIC SEPTEMBER BEAUTY BOX

Lookfantastic September Beauty Box

To design the Lookfantasic September beauty box based around the theme ‘birthday’ to coincide with the celebration of Lookfantastic’s birthday.

SARAH MCCREADY

LOOKFANTASTIC BIRTHDAY CAMPAIGN

Lookfantastic Beauty Box and on site campaign for its Birthday month.

Including Packaging Design, Print, Editorial, Web Banners, Email Creative and Photography.

pLOOKFANTASTIC SEPTEMBER BEAUTY BOX PHOTOGRAPHY

LOOKFANTASTIC SEPTEMBER BEAUTY BOX PHOTOGRAPHY

To design the Lookfantasic September beauty box based around the theme ‘birthday’ to coincide with the celebration of Lookfantastic’s birthday.

SARAH MCCREADY

LOOKFANTASTIC

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pLOOKFANTASTIC CHRISTMAS LANDING PAGE

LOOKFANTASTIC CHRISTMAS LANDING PAGE

To help customers navigate and communicate what we have to offer for Christmas.

ANNA JACHIMCZAK & SARAH MCCREADY

pLF EMAIL REDESIGN PHASE 1

LF EMAIL REDESIGN PHASE 1

Redesign of LF’s automated emails to improve conversion of emails and make them align with the premium brand identity we are striving for LF.

CHLOE GRIFFITHS & ANNA JACHIMCZAK

LOOKFANTASTIC ADVENT CALENDAR

Including Packaging Design, Print, Editorial, Web Banners, Email Creative, Video, Animated banners, Landing pages and Photography.

LOOKFANTASTIC

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LOOKFANTASTIC DISCOVERIES CAMPAIGN

The creation of bespoke blog content which would keep the look and feel in-line with the monthly site theme.

Including Photography, Web Banners, Emails, Blog and Social Content.

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LOOKFANTASTIC BLACK FRIDAY CAMPAIGN

In The Spotlight themed creative.

Including Photography, Web Banners, Video, Landing Pages, Emails, Blog and Social Content.

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ILLAMASQUA BRAND LAUNCH

For the launch of the Illamasqua brand on site using our own bespoke photography.

Including Photography, Art Direction, Web Banners, Emails, Blog and Social Content.

BEAUTY EDITORIAL MAGAZINES

Monthly Beauty magazines for Lookfantastic Beauty Box and The Hut Group.

Including Print, Editorial and Photography.

LOOKFANTASTIC

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MANKIND AUGUST MAGAZINE

MANKIND AUGUST MAGAZINETo refresh the look of the magazine with the

updated brand imagery and typography style

with new content layout.

NAT HEATON

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MANKIND AUGUST MAGAZINE

MANKIND AUGUST MAGAZINETo refresh the look of the magazine with the

updated brand imagery and typography style

with new content layout.

NAT HEATON

pMANKIND NEW BRANDING DIRECTION

Mankind New Branding Direction

To give the brand a new typographical and photographical direction online imagery and typography.

NAT HEATON

HAYLEY TAYLOR

NOEL FOUNTAIN

ANNA JACHIMCZAK

MANKIND TYPOGRAPHY UPDATE

Mankind’s look was updated with new brand imagery, typography style and new content layout.

Including Print, Editorial, Web Banners and Email Creative.

MANKIND

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pBEAUTY EXPERT NEW BRANDING

BEAUTY EXPERT NEW BRANDING

To give the Beauty Expert brand a new and premium typographical design direction online featuring striking photography.

NAT HEATON

BEAUTY EXPERT NEW BRANDING

The Beauty Expert brand was given a new and premium typographical design direction.

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BEAUTY EXPERT COLLECTIONS

The creation of multiple themed Beauty Expert Collection Bags which include a concertina information booklet.

Including Print, Photography, Web Banners and Emails.

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BEAUTY EXPERT CHRISTMAS & BLACK FRIDAY CAMPAIGNS

Ongoing campaigns for Q4 Christmas and Black Friday Events.

Including Photography, Web Banners, Landing Pages and Emails.

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HQHAIR CHRISTMAS CAMPAIGN

The creation of multiple personas for the Christmas campaign which included different styles and get-the-look inspirations.

Including Photography, Web Banners, Video, Landing Pages, Emails, Blog and Social Content.

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pHQ NEW BRANDING DIRECTION

HQ New Branding Direction

To give the brand a new typographical and photographical and design direction online.

NAT HEATON

ANNA JACHIMCZAK

pHQHAIR CAMPUS COLLECTION EMAIL

HQHAIR CAMPUS COLLECTION EMAIL

To raise brand awareness and increase traffic to the blog.

To create an email that flows as a complete piece within the Tabcom email template - 5 separate images which flow with a consistent element throughout.

NAT HEATON

HQHAIR NEW BRANDING DIRECTION

The current HQhair brand was given a new typographical, photo-graphical and design direction.

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GROW GORGEOUS BRANDING

The creation of an identity and style for Grow Gorgeous.

Including Photography, Web Banners, Branding and Print.

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pMIO LIQUID YOGA CANDLE

MIO LIQUID YOGA CANDLE

To create a key visual for the new product launch of the Liquid Yoga candle.

KRISTY TUPLIN

MAMA MIO CHRISTMAS CAMPAIGN

The production of a campaign for Q4 to show the range of products available including a new candle.

Including Photography, Web Banners, Landing Pages and Emails.

CONSUMER ENTERTAINMENT

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IWOOT ASSET BANK

IWOOT ASSET BANK

A shoot for images for IWantOneOfThose.com’s Christmas campaign and the building up of an asset bank of SKU imagery for the brand.

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ZAVVI CHRISTMAS CAMPAIGN 2016

ZAVVI CHRISTMAS CAMPAIGN 2016

The creation of a Christmas Campaign for Zavvi which focusses around the concept of ‘assembled’.

#XMASMADE

WOW

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ZAVVI GALLERY LAUNCH

ZAVVI GALLERY LAUNCH

Zavvi launched a new landing page dedicated to showcasing a new range of prints, including a limited edition range. Themes covered include gaming, music and TV.

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NINTENDO LICENSING PITCH

NINTENDO LICENSING PITCH

Created a set of branded mockups, showing how we could utilise Nintendo IP to print on demand.

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ZBOX AND THREADS

ZBOX AND THREADS

Relaunch of Zbox and a new subscription box -Threads.

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LUXURY

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KENZO SHOOT

KENZO SHOOT

We’re currently producing our own campaign photography across selected brands instead of using supplied imagery as we’ve been doing for years.

This helps create more brand focused imagery for our Lux websites.

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ASPINAL OF LONDON BRAND IMAGERY

The intent was to create brand imagery for Aspinal of London that could be spread across the season for a multitude of uses.

ASPINAL FOR MYBAG

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MYBAG CHRISTMAS

MYBAG CHRISTMAS

Christmas campaign involving a set build.

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COGGLES MYBAG PAYDAY TREATS

MYBAG PAYDAY TREATS

Created imagery that attracts and links customers to the site’s promotion.

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MYBAG AW16 NEW ARRIVALS

MYBAG AW16 NEW ARRIVALS

Part of a set of images for autumn/winter 2016.

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COGGLES CORE ESSENTIALS

COGGLES CORE ESSENTIALS To be used across site and social to advertise the core ranges.

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THE HUT - MOTHER’S DAY

For this brief, we took the opportunity to promote the wide range of product available on TheHut.com.

THE HUT MOTHER’S DAY

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GPO RETRO

GPO RETRO

Created image assets for the GPO brand as part of a licence agreement.

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ALLSOLE KIDS FOOTWEAR LAUNCH

ALLSOLE KID’S FOOTWEAR LAUNCH

To create a campaign to launch Kids footwear (new to The Hut Group), whilst incorporating a way to simplify how the shoes are categorised with a vast range of Brand, gender, age, style. To give the campaign a ‘Kids’ look and feel to allow it to stand alone from the rest of the site.

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ALLSOLE AMBASSADOR PACK

ALLSOLE AMBASSADOR PACK

Digital magazine outlining the ambassador scheme, website, logistics and rewards.

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2016

VIDEO

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MICHAEL VENOM PAGE MOTIVATIONAL

MICHAEL VENOM PAGE MOTIVATIONAL

Motivational video with Myprotein ambassador Michael Venom Page.

HTTPS://YOUTU.BE/-UWAPESV4PS

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MYPROTEIN MYSUMMER

MYPROTEIN MYSUMMER

POV motivational video for the summer campaign.

HTTPS://YOUTU.BE/D6SWA_ZC54Q

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COGGLES AW16

COGGLES AW16

Launch video for Coggles AW16 range.

https://www.youtube.com/watch?v=71fHtw77M0I

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LOOKFANTASIC THE BEAUTY SECRETS

LOOKFANTASTIC THE BEAUTY SECRET

LF ambassadors getting a sneak peek at the beauty secret calender.

https://www.youtube.com/watch?v=p2FnaNJ-1-s&feature=youtu.be

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LOOKFANTASTIC HOW TO MAP THE PERFECT BROW

LOOKFANTASTIC HOW TO MAP THE PERFECT BROW

Lookfantastic with ambassador Caggie Dunlop doing makeup tutorials

https://www.youtube.com/watch?v=2UuqNNQP4f8

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EXANTE HEALTHY PESTO SALMON RECIPE

EXANTE HEALTHY PESTO SALMON RECIPE

New recipe videos for the Exante YouTube and social.

https://youtu.be/dqFHggF-raQ

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MYVITAMINS THINK OUTSIDE THE GYM

MYVITAMINS THINK OUTSIDE THE GYM

Ambassador Fran Halsall tries rowing.

HTTPS://YOUTU.BE/8U6QIT_CPK4

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PHOTOGRAPHY

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GROW GORGEOUS

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PHOTOGRAPHY: LOUIE BAILEY

STYLING: CHERI HARRISON

RETOUCHING: FAYE GARLAND, STEPH TAYLOR, GRACE HERD AND CALLUM WEARS

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pHQ HAIR - SLAY BELLES

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PHOTOGRAPHY: LOUIE BAILEY

STYLING: STEPH HARRIS AND EMMA STEWART

RETOUCHING: STEPH TAYLOR

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NARS LOOKFANTASTIC

STYLING: DAN HOWARTH

PHOTOGRAPHY: DAN HOWARTH

RETOUCHING: FAYE GARLAND

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pROCKY FIELDING FOR MYPROTEIN

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ROCKY FIELDING FOR MYPROTEIN

PHOTOGRAPHY: MARK CARROL

RETOUCHING: WOJCIECH KROPIDLOWSKI

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ppMIKE BISPING AMBASSADOR

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MIKE BISPING AMBASSADOR

PHOTOGRAPHY: PHILLIP SPLAINE

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pppMYPROTEIN AMBASSADOR REBECCA MIR

STYLING: EMMA STEWART

PHOTOGRAPHY: MARK CARROL

RETOUCH: STEPH TAYLOR AND GRACE HERD

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ppMASS FI - BLACK FRIDAY

STYLING: KATIE EDWARDS

PHOTOGRAPHY: LOUIE BAILEY

RETOUCH: WOJCIECH KROPIDLOWSKI

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ppMYVITAMINS - SOCIAL RECIPES

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STYLING: JOE WRIGHT

PHOTOGRAPHY: MATT AIREY

RETOUCHING: FAYE GARLAND AND CALLUM WEARS

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DESSERTS FOR MYVITAMINS

DESSERTS FOR MYVITAMINS

STYLING: JOE WRIGHT

PHOTOGRAPHY: ERIC HULME

RETOUCHING: WOJCIECH KROPIDLOWSKI

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BLACK FRIDAY FOR ALLSOLE

STYLING: DONNA RUSSELL

PHOTOGRAPHY: EMMA CROSSLAND AND LOUIE BAILEY

RETOUCHING: STEPH TAYLOR

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JOIN THE TEAMTHG Creative team - taken January 2017

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JOIN THE TEAMWe are recruiting at all levels from apprentices to creative directors.

Please visit www.thehutgroup.com/careers to find out more.

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