The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

The Waste Reduction Toolkit and SWMCB Communications

Workshop

SWMCB Board MeetingSeptember 28, 2011

1. Opportunity to update materials with current information and images

2. Provide free updated materials for SWMCB partners and media

3. Fresh content reinvigorates community dialogue about waste reduction

• Developed together to leverage resources

• Complementary in style and message

• The Toolkit allows SMWCB partners to use the LESS-brand materials for free

Video Ads Print Ad Box Label Website Articles Short Messages Images Presentation

One 60-second Infomercial

Two 15-second Ads

One 15-second Infomercial

GOALS: •Share best practices with SWMCB partners

•Participants learn how to use Toolkit and LESS materials

•Participants learn how to leverage resources by using one message for multiple channels

•i.e. How to use social and traditional media together

Thursday, September 29, 20118:30 a.m. to 12:00 p.m.

 Risdall Marketing550 Main Street

New Brighton, MN 55112