The Rise and Fall of Theme Parks in Hong Kong. From the surveys

The Rise and Fall of Theme Parks in Hong Kong

From the surveys

Survey Method 1 - Interview

Q1 :Are you local people or tourists? Local people □ Tourists □

Q2 : Which theme park have you visited? Disneyland □ Ocean Park □ Lai Chi Kok Amusement Park □

Q3 : Do you think Lai Chi Kok Amusement Park should be open again ? Yes □ No □ No comment □

Q4 : If Lai Chi Kok Amusement Park is open again , you will choose to go to Disneyland □ Ocean Park □ Lai Chi Kok Amusement Park □

Q5 : What factor(s) do you consider when you choose to go to the above theme park ? Environmental hygiene □ Admission fee □ Transportation □ Rides □ Security □ Queuing time □

Our Questionnaire

Data Presentation

Date the survey was conducted: 5th November 2005 Time: 2:30-6:00p.m.

Place to conduct the survey: Hong Kong Disneyland

Target population: We interviewed 50 visitors who entered Hong Kong Disneyland

Survey 1

Local People > Tourists Ocean Park & Disneyland > Lai Chi Kok Amusement Park

Are you local people or tourists?

14

17

Local people tourists

Which theme park have you visited?

1

14

16

Disneyland Ocean Park Lai Chi Kok Amusement Park

Yes > No > No comment Lai Chi Kok Amusement Park > Disneyland > Ocean Park

Rides > Environmental hygiene > Transportation > Admission fee > Queuing time > Security

What factor(s) do you consider when you choose to go the above park?

31

19

15

26

18

12

Environmental hygiene

Security

Admission fee

Queuing time

Transportation

Rides

If Lai Chi Kok Amusement Park opensagain, you will choose to go to

1418

13

Disneyland Ocean Park

Lai Chi Kok Amusement Park

Do you support the reconstruction of Lai

Chi Kok Amusement Park ?

28

10

12

Yes No No comment

Date the survey was conducted: 19th November 2005 Time: 2:30-6:00p.m.

Place to conduct the survey: Ocean Park

Target population: We interviewed 50 visitors who entered Ocean Park

Survey 2

Tourists > Local Ocean Park & Disneyland > Lai Chi Kok Amusement Park

Are you local people or tourists?

14

17

Local people tourists

Which theme park have you visited?

3

14

14

Disneyland Ocean Park Lai Chi Kok Amusement Park

Yes > No comment > No Ocean Park > Lai Chi Kok Amusement Park > Disneyland

Admission fee > Rides > Transportation > Queuing time > Environmental hygiene > Security

What factor(s) do you consider when you choose to go the above park?

18

15

14

11

19

9

Environmental hygiene

Security

Admission fee

Queuing time

Transportation

Rides

If Lai Chi Kok Amusement Park opensagain, you will choose to go to

1213

22

Disneyland Ocean Park

Lai Chi Kok Amusement Park

Do you support the reconstruction of Lai

Chi Kok Amusement Park ?

Yes No No comment

12

288

• most of the visitors at Ocean Park were tourists from mainland China

• a group of tourists every one minute

• one group of tourists coming within every ten minutes

• convenient transport could attract tourists

Our observation at the entrance of Ocean Park

Hong Kong Disneyland

Pull factors Push factors

•Suitable for children and family•Good transportation•Good security system•Good public hygiene

•Too expensive entrance fee•Long queuing time•It is crowded in the park

Pull factors Push factors

•Cheap entrance fee•Exciting rides•Shorter queuing time

•Poorer transport system•Not satisfactory hygiene•Rides are not suitable for children and elderly

Ocean Park

From the mass media

In Hong Kong Disneyland,There are too few guides for too many visitors and there are not enough instructors. Therefore, visitors cannot understand the directions given by unclear tour guides.

Videos

Videos

Due to Hong Kong Disneyland’s poor ticketing arrangement, a lot of visitors couldn’t enter the park.

Ocean Park offers special activities and services for wedding.

Shanghai Disneyland

Shanghai Disneyland• to start the construction of a theme park in

Shanghai in 2008• Shanghai has high population and rapid

economic development• residents of the cities or provinces near

Shanghai may prefer going to Shanghai Disneyland

• significantly affect the theme parks in Hong Kong ,esp. Hong Kong Disneyland.

Hong Kong Disneyland

Pull factors Push factors

•Service is of higher standard•Good insurance•Famous all over the world•Fresh for mainland people

•Western•Too few tour guides serving too many visitors•Many visitors cannot really enjoy themselves in the English programmes •Bad image from westerners

Pull factors Push factors

•Special themes for wedding and festivals•Good image•Creative activities•Cheaper in cost

•Great competitor•Less propaganda •Poorer transport system

Ocean Park

From our observation

Hong Kong Disneyland

Pull factors Push factors

•More attractive characters•facilities with high quality •Popular•Wide variety of restaurants

•Cannot satisfy visitors’ high expectations•Long queuing time •Small area( limited space)•Too crowded

Pull factors Push factors

•Local•Short queuing time•More exciting rides•Various themes

•great competitor•Too exciting for children and elderly people•Not very good transportation

Ocean Park

Conclusion

Ocean Park Hong Kong Disneyland

•Rising•Good image•Cheap admission fees•New and creative ideas•Exciting rides

•Falling•Long queuing time•Unclear guide•Confused ticketing arrangement•Expensive admission fees•Shanghai Disneyland

Our Feelings

After the interviews in both theme parks, we learned many talking skills and knew how to communicate with tourists. They were great experiences for us. And we became more confident in speaking English.Thanks for everyone who helped us, esp. Mrs Lee.

Our Resources• www.tvb.com

• Student Standard

• http://www.disney.com.hk/en/index_flash.html

• http://www.oceanpark.com.hk/eng/main/index.html

• http://www.google.com

• http://hk.yahoo.com

Member list

• Leader : Suen Po Yan (39)• Members : Lau Wing Lok (8)

Ng Chung Yan (11)

Wong Hak Yung (15)

Lau Lai Yu (29)

Leung Ho Yan (32)

Li Hoi Tung (33)

The endThank you!