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The Popularity of Cable Content is Growing While Big Portals are in Decline. Total Minutes. Avg. Min per Visitor. Avg. Days per Visitor. Total Minutes. Avg. Min per Visitor. Avg. Days per Visitor. 17%. 18%. 15%. 12%. 5%. 4%. Total Minutes. Avg. Min per Visitor. - PowerPoint PPT Presentation
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Ad-Supported Cable Nets
4-Portal Average: (AOL, Google, msn, Yahoo!)
The Popularity of Cable Content is Growing While Big Portals are in Decline
Avg. Min per
Visitor
Avg. Days per
Visitor
-15%-11%
Avg. Days per
Visitor
Avg. Min per
Visitor
15%12%
Ad-Supported Cable Nets + Systems
Avg. Min per
Visitor
Avg. Days per
Visitor
17%
4%
18%
Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated
Total Minutes
5%
Total Minutes
-14%
Total Minutes
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