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The Operators’ Dilemma Resolved Relieving Network Load While Improving QoE
Presentation to the P2P & Video Conference / October 27, 2008
Energize Your Network
About Oversi
Pioneer of rich-media caching and content delivery solutions
For Internet Video, P2P & other media applications
Established in 2004
50 employees
Strong Investors
Including: Carmel Ventures and Cisco®
Worldwide deployments and channels
Customers: Tier 1 & 2 broadband service providers
Offices and representatives: EMEA, Americas and Asia Pacific
Leading Global Partners
Internet’s Changing – New Solutions Required
%of traffic
Time
Commercial P2P, P2P CDNs
Non-commercial P2P
Internet video
Controlled using DPI
Can it be controlled?
QoE is paramount
How to monetize?
Phenomenal success of Internet video sites (e.g. YouTube, hi5 etc.)
Users’ demand for better QoE (faster downloads etc.)
Regulation prohibits traffic manipulation (e.g. FCC Comcast ruling, Chile)
Legitimization and commercialization of P2P (e.g. BBC, NBC, Vuze, Akamai, P4P
, IETF ALTO, etc.)
Oversi proprietary & confidential
P2P goes mainstream
QoE Becomes a Major Target for ISPs.
Oversi proprietary & confidential
Recent QoE campaign by Telefonica Chile winning substantial market share from competition
P2P with no limits
QoE Becomes a Major Target for ISPs ..
Oversi proprietary & confidential
“Get more from the internet” campaign by B’Intl, Israel
http://hk.youtube.com/watch?v=18F1bj46hn4&feature=related
The Next OTT Challenge for ISPs
OTT (Over The Top) Video delivered from the Open Internet
QoE is Critical!
Hulu - “Watch your favorites anytime, for free” ABC - full seasons online, selected shows in HD
The OTT Video Explosion
(source: Cisco visual networking market report 12/07)
US internet consumption 1/01 25,000TBYouTube US consumption 5/08 30,000TB
By 2012 most video traffic we consume will arrive from the internet,
for free and in HD
By 2012 most video traffic we consume will arrive from the internet,
for free and in HD
Oversi proprietary & confidential
The Bandwidth Challenge
The network needs to grow by x1000The network needs to grow by x1000
The Network Limitation
Core
Metro
Access
NETWORK
Interconnect
Clients
Over The TopHD Content Providers
Missing bandwidth
Available network bandwidth
Missing bandwidth
The Solution – Using Internal Network Resources
Core
Metro
Access
NETWORK
Interconnect
Clients
Cache assisted delivery Peer assisted delivery
Over The TopHD Content Providers
The Solution – Cache & Peer Assisted Delivery Operated by the Network Provider
Metro
Access
NETWORK
Interconnect
Clients
Over The TopHD Content Providers
Cache
Cache
Cache
Network Cache
Controller
NetworkStatus
QoEstatus Home
Peer Assisted
P2P Network
Controller
NetworkStatus
Peer Assisted
Peer Assisted
QoEstatus
Core
• Optimize OTT to the operators’ network• Generation from internal sources, close to customer• QoE guaranty• OTT monetization
NEW NetEnhancer ™ Enhances the Network for P2P
Automatically routes P2P traffic to local peers in line with
the available network resources of the operatorShifts P2P load from international / interconnect peers* to local peers
Shifts P2P load from overstretched areas in the access network to areas with higher capacity
Optimizes service providers’ network resources to:Accelerate content delivery
Provide Best Internet experience for end-users
Relive network load
Bandwidth savings
* 85%-90% coming form external sources in “global content” countries
Internet transit
Regional
Edge
Traditional Client -server
Regular P2P
P2P with NET-Enhancer
More viewers=
Higher delivery costs
Higher network costs
Worse performance
NEW NetEnhancer ™ : Inline with P4P Goals
More viewers=
Lower delivery costs
Higher network costs
Better performance(sometimes)
More viewers=
Lower delivery costs
Higher network costs
Better performance
Net Enhancer™ P2P Network ToolIN
TE
RN
ET
Reg
ion
al /
Co
reE
DG
E
Cache (optional)
DOCSIS3ADSL2
Tracker
Net Enhancer
Oversi proprietary & confidential
• Maintains integrity of P2P network
DOCSIS3 DOCSIS3ADSL2ADSL1 ADSL1DOCSIS1
• Automatically routes P2P traffic to local peers
• Network Operators define priorities according to network resources
The NetEnhancer™ Benefits
Commercially available, field proven
Supports commercial and non-commercial P2P traffic
Provides full P2P control for the network operatorA solution today
Does not expose ISP internal limitations to outside players
Simple to operate (automatic, out of band)
Cache complimentarySolution for the long tail / smaller ISPs (no critical mass for localization)
Initial results:Maintains up to 80% of P2P traffic within the ISP network (popular content)
50% reduction in Uplink traffic (with cache)
10x improvement of user QoE (up to user line speed, with cache)
Net Enhancer™ Extends P4P Achievements
Applicable to today's P2P majority of trafficNon commercial services
Unmanaged traffic
BitTorrent, Emule protocols
Last mile congestion relief
Oversi proprietary & confidential
OverCache MSP Multi-Service Platform for Caching & Delivery
Relief ofRelief of network load/ network load/ Improvement in QoE Improvement in QoE
Increase in ARPU Increase in ARPU
Monetization Monetization of OTT video of OTT video services services
Relieves Network Load / Improves QoE Cache delivers more
bandwidth to end-users over existing network resources
Guarantees faster downloads
Frees up uplinks/ complements DPIs
Benefits:• Saves on
international/interconnect bandwidth
• Clears network congestion• Increases user satisfaction• Reduces churn, increases
user base
OTT/P2P
OtherOTT/P2POther
VoIP
Cache
OTTredirection
Cache delivers
requested files
Increase in demand for OTT/P2P is
met
Users demand better QoE
Oversi proprietary & confidential
Standard OTT video viewing experience
http://www.youtube.com/watch?v=RCPAHT85zZg
OTT video viewing with cache acceleration
http://www.youtube.com/watch?v=8zzr0X7hw0w
Experience the Difference
A whole new Internet viewing Experience A whole new Internet viewing Experience
Oversi proprietary & confidential
Line speed vs. 300Kbps
1-2 MINUTES download time
5-8 SECONDS download time
OTT HD enabler
Relate Users’ experience to their broadband package
Migration of packages enabled by cache acceleration
Can match cache service to special premium services (FiOS, DOCSIS3)
Supports OTT HD (not possible without cache)
Benefits:
Small % of migration to higher BB packages= $$$
Service provider can offer different bundles e.g. assured QoE for HD
Better QoE = Increases ARPU
Service Level ARPU
$$$
$$
$
OTT
Other
OverCache
Oversi proprietary & confidential
The ARPU Business Case
Oversi proprietary & confidential
BB Package Price %of users
BB Package Price %of users
2Mbps $
25 45% 2Mbps $
25 20%
5Mbps $
45 50% 5Mbps $
45 60%
15Mbps $
65 5% 15Mbps $
65 20%
ARPU= $
37 ARPU= $
45
Customer Value:
Operator Value : $
8 per user per month
Value for 1 million users $
96,000,000 per year
No cache With cache
OverCache MSP Customer Case Study 1M subs
OverCache MSP (Video & P2P) delivered:
8 Gbps international BW saving (worth multi $ per year)
Improved user satisfaction (10x service level improvement) Customer reported that Call center complaints dropped dramatically
Customer attracted 5% new subscribers from competition in just few months
50,000 x $25 = $1.25 million per month !!
Competitors ISPs turn to Oversi
Introduce Over The Top video Monetization over Oversi Caching devices
Monetization Via Portal/Mobile/Statistics
CacheMost popular
videos
CacheWeb MNG
Oversi proprietary & confidential
Promoted ISPContent
Content Filter
ISP Portal
Advertisement
Video cache provides list of most watched videos from all video sites (e.g. YouTube, hi5, Yahoo! Video, Google Video)
Enables ISP to promote its own video property focused on popular videos - real estate for ad insertion
Ads
Send-to mobile
See similarvideos
$$$ per MMS transfer (air time)
Statistics
External applications
Summary
1. Relieves OTT load while improving end-users’ QoE
2. Facilitates intelligent OTT services to increase ARPU
3. Opens up new monetization opportunities
Oversi proprietary & confidential
Oversi Solutions Turns OTT Challenge into an Opportunity
eitane@oversi.com
www.oversi.com
Thank you for listening.
Energize Your Network
Oversi proprietary & confidential
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