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Barcelona, 1953. The First SEAT rolls off the production line. Six decades later, SEAT cars are being driven in over 80 countries across the world. Beautiful Barcelona remains the heartbeat of SEAT. A city that is the inspiration of what we do.
We are even blessed with 50% of the energy we use to make our cars from the sun that beats down on this special place. Vibrant, exciting, passionate. The spirit of Barcelona is the spirit of SEAT. You can't help being moved by it.
Created inBarcelona.
You know where you're going and SEAT is here to make getting there that bit easier. If it doesn't make life easier and help you make those big moves, then what's the point?
Take the Easy Route.
2
Meet
Arona.Say hello to the new SEAT Arona. The city crossover built for the bold. An advanced, high-performance engine. Agile. Powerful. Sharp. This is how you take on the world. Are you ready?
4
Shy? Didn’t think so.
Exterior design
Strike some contrast with the customisable roof colour on the Arona, which can be grey, black, orange or the same as the body.
It's Time To Mix It Up
The 'X' detail in the C pillar stands for crossover. Show the world you've got style, with class.
The X detail
What a way to stand out from the crowd, with ultra-defined blisters and dynamic lines.
Bold Blisters & Dynamic Lines
6
Light it up.Make your mark.
Exterior design
See and be seen in the best light, with full LED headlights and rear LED taillights.
LED lights front & rear
Break the mould. Your front grille with chromed details makes a big statement in the XCELLENCE trim. And in the FR trim, your grille’s even sportier.
XCELLENCE and FR front grille
Style, strength and agility. Just three ways your alloy wheels will keep you in control, beautifully.
High-performance alloy wheels
8
Interior design
Welcome home.
Your dashboard colours and console are centre stage. With a quality of finish that exudes class, keep everything you need within arm’s reach.
Command & control
Custom lighting
Have your atmosphere on tap, with an ambient light you can change at the touch of a screen.
10
Technology
Bring it all together.
No need for cables. Charge up your mobile and enjoy signal everywhere, with your Wireless Charger and GSM Amplifier.
Wireless Charging
The start/stop button illuminates as your new Arona unlocks. Just press it to start the engine and you're off.
Heartbeat button
Bring it all together with Full Link technology. Connected and in control.
8" display with Full Link
12
Technology
Get in. Get going. Your way.
You've got backup with rain and light sensors, making sure your lights and windshield wipers are doing the right thing.
Rain & light sensors
Who needs keys? When you approach the car, the Keyless System unlocks the doors and places your engine into standby.
Keyless System
Your Drive Profile sets the car up how you like it. Enjoy Dynamic Chassis Control in Sport mode, in the FR Sport trim.
Drive Profile & Dynamic Chassis Control
14
Front and centre.Riding high.
Comfort
The boot goes up to a massive 400 litres in the new SEAT Arona. Question is, how are you going to fill it?
Everything you need, where you need it, your dashboard helps you make all the right choices, at the right time.
Driver oriented dashboard
Make parking easy even in a tight spot, with your rear-view camera and Park Assist.
Rear-view camera & Park Assist
Designed around you, a high seating position offers a commanding view.
Higher seating position
400 litre boot capacity
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Take control.And hold it.
Safety
Reversing in or out of a parking space, the rear traffic alert is there to make sure the coast is clear.
Rear traffic alert
Challenge the vertical. Hill hold control records and stores your brake pressure, so you can easily pull off on steep slopes.
Hill hold control
The multicollision brake automatically slows the car in the event of an impact. Combining the lightning fast reaction time of dedicated technology, with your own skills as a driver, you can always take control. This is double protection, so you can drive with peace of mind.
Multi-Collision brake
Always looking out for you, the Tiredness Recognition System alerts you if you need to take a break.
Tiredness Recognition system
Changing lanes? Your blind spot detection system lets you know if there’s something approaching from behind.
Blind spot detection
Get cruising with your Adaptive Cruise Control. It makes sure you keep the right speed and distance, and Front Assist helps to avoid collisions with pedestrians or other vehicles.
Adaptive Cruise Control and Front Assist
18
We’ve made it really simple to pick the SEAT Arona that’s right for you. There are 6 individual trims, each with their own unique equipment and appeal.
Simply:
Meet Arona...
Pick the trim that sounds like your kind of car.
1
2
3
Choose the engine that suits you.
Personalise your Arona with your favourite colour and contrasting roof.
And that’s it. It couldn’t be easier to do your thing.
20
Arona SE.Trims
Orgad Blue cloth
17" Dynamic alloy wheels
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
SE 1.0 TSI 95 PS P 111 57.6 TBC 21% £13,616.67 £16,340 £160 £140 £55 £16,555SE 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £14,783.33 £17,740 £160 £140 £55 £17,955SE 1.6 TDI 95 PS D 105 70.6 TBC 23% £15,416.67 £18,500 £140 £140 £55 £18,695
The Essential One. The Arona SE is equipped to let you do your thing every day. From Cruise Control that makes long motorway drives a breeze to Bluetooth and touchscreen DAB radio to keep you both connected and entertained. Not to mention LED daytime running lights that help you stand out from the crowd. See and be seen.
Equipment
• 17" 'Dynamic' 26/1 alloy wheels with 205/55 R17 tyres• Emergency tyre repair kit• Bi-colour roof • Halogen front headlights• Front fog lights with cornering function• LED Daytime Running Lights (DRLs)• LED taillights• Black roof rails • Body-coloured door handles • Front grille frame in chrome• Electrically adjustable door mirrors• FM/AM radio• DAB (digital audio broadcating)• Six speakers• Bluetooth® audio streaming and handsfree system• Media System Colour 5.0" colour touchscreen• Dimming interior rear view mirror• Interior ambient light • Interior Chrome Pack • Height-adjustable front seats • Height-adjustable headrests• Leather steering wheel and gear knob• Leather handbrake• Double boot floor • Split folding rear seats (60/40)• Air conditioning • Electric front and rear windows• Cruise control• Auto-headlights• Driver and front passenger airbags• Front side and curtain airbags• Active front head restraints• Anti-lock brake system (ABS)• Electronic Stability Control (ESC)
with Emergency Brake Assist (EBA)• Hill hold control• Tiredness recognition system• Front assist• Multi-Collision Braking System• Front and rear seatbelt reminders• ISOFIX points in outer rear seats
22
Arona SE Technology.Trims
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017/2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
SE Technology 1.0 TSI 95 PS P 111 57.6 TBC 21% £14,441.67 £17,330 £160 £140 £55 £17,545SE Technology 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £15,608.33 £18,730 £160 £140 £55 £18,945SE Technology 1.6 TDI 95 PS D 105 70.6 TBC 23% £16,241.67 £19,490 £140 £140 £55 £19,685
Orgad Blue cloth
17" Dynamic alloy wheels
The Connected One. Keep doing your thing, by bringing everything you do into your car. Full Link connects you to your calls, messages, social media, music streaming and more. With a Wireless Charger, your phone will never run out of juice. And with Sat Nav, you’ll always know exactly where you’re going in life.
In addition to the SE
• Rear parking sensors• Connectivity Pack Plus:
/ Media System Plus with 8" colour touchscreen and proximity sensor
/ Navigation system with 3D map display and voice recognition
/ Full Link (MirrorLink, Apple CarPlay and Google Android Auto)
/ Wireless charger / 2x USB ports / AUX-in / 2x SD card slots
24
Arona FR.Trims
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
FR 1.0 TSI 115 PS P 113 57.6 TBC 21% £16,400.00 £19,680 £160 £140 £55 £19,895FR 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £17,300.00 £20,760 £160 £140 £55 £20,975FR 1.6 TDI 115 PS D TBC TBC TBC TBC £18,200.00 £21,840 TBC TBC £55 TBCFR 1.5 TSI EVO 150 PS P 115 55.4 TBC 22% £17,545.83 £21,055 £160 £140 £55 £21,270
The Stylish One. The Arona FR offers style as individual as you are, with head-turning LED headlights, 17" alloy wheels and dark tinted windows. Enjoy the thrill of the road with sports seats, agile sports suspension and the SEAT Drive Profile that you can customise to suit your driving style.
In addition to the SE Technology
• 17" 'Dynamic' 26/3 alloy wheels with 205/55 R17 tyres
• Full LED headlights • Chrome roof rails • Roof coloured door mirrors• Electrically adjustable and heated
door mirrors• Electrically folding door mirrors• Dark tinted rear windows• Chrome window trim• Twin exhaust pipes• Multicoloured ambient lighting• Exclusive flat-bottomed FR steering
wheel and interior details• FR sports seats• Dual-zone climate control• SEAT Drive Profile:
/ Four different modes (Normal-Sport-Eco-Individual)
/ Steering response / Throttle response / Gear shifts mode (only DSG models)
• Sports suspension• Rain-sensing wipers• Auto dimming rear view mirror• Coming & leaving home headlight
function• Steering wheel-mounted gearshift
paddles (DSG models only)• Rear disc brakes• Alarm (perimeter and interior
monitoring) with back-up horn and tow-away protection
Nora Black cloth
17" Dynamic alloy wheels
26
Arona FR Sport.Trims
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
FR Sport 1.0 TSI 115 PS P 114 56.5 TBC 21% £17,041.67 £20,450 £160 £140 £55 £20,665FR Sport 1.0 TSI DSG-auto 115 PS P 114 56.5 TBC 21% £17,941.67 £21,530 £160 £140 £55 £21,745FR Sport 1.6 TDI 115 PS D TBC TBC TBC TBC £18,841.67 £22,610 TBC TBC £55 TBCFR Sport 1.5 TSI EVO 150 PS P 115 55.4 TBC 22% £18,187.50 £21,825 £160 £140 £55 £22,040
18" Performance alloy wheels
The Sporty One. Sometimes you need to make a more powerful statement. Make yours with striking 18" Performance alloy wheels, dark tinted windows, evocative twin exhaust pipes and Alcantara® seats – the ultimate in sporty appeal.
In addition to the FR
• 18" 'Performance' 26/1 alloy wheels• Alcantara® upholstery• Dynamic Chassis Control
Black Alcantara® upholstery
28
Arona XCELLENCE.Trims
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
XCELLENCE 1.0 TSI 115 PS P 113 57.6 TBC 21% £17,354.17 £20,825 £160 £140 £55 £21,040
XCELLENCE 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £18,187.50 £21,825 £160 £140 £55 £22,040
XCELLENCE 1.6 TDI DSG-auto 95 PS D TBC TBC TBC TBC £19,654.17 £23,585 TBC TBC £55 TBC
XCELLENCE 1.6 TDI 115 PS D TBC TBC TBC TBC £19,154.17 £22,985 TBC TBC £55 TBC
17" Dynamic machined alloy wheels
The Indulgent One. Love every minute of going on your own way with an indulgent level of interior comfort. Feel reassured with Blind Spot Detection and Rear Cross Traffic Alert to make lane changing and maneouvring a complete breeze. Enjoy every drive with hands free unlocking and start the engine at the touch of a button.
In addition to the SE Technology
• 17" 'Dynamic' 26/2 Machined alloy wheels with 205/55 R17 tyres
• Full LED headlights • Chrome roof rails • Roof coloured door mirrors• Front grille with chrome• Electrically adjustable and heated
door mirrors• Electrically folding door mirrors• Chrome window trim• Multicoloured ambient lighting• Front seatback storage pockets• Storage Pack:
/ Front centre armrest / Draw under driver's seat / Mounting fixure in luggage
compartment• Dual-zone climate control• KESSY (Keyless entry and go)• Rain-sensing wipers• Auto dimming rear view mirror• Coming & leaving home
headlight function• Blind Spot Detection • Rear Cross Traffic Alert • Adaptive Cruise Control • Alarm (perimeter and interior
monitoring) with back-up horn and tow-away protection
Titan Black cloth with contrast stitching
30
Arona XCELLENCE Lux.Trims
18" Performance alloy wheels
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
XCELLENCE Lux 1.0 TSI 115 PS P 114 56.5 TBC 21% £18,233.33 £21,880 £160 £140 £55 £22,095
XCELLENCE Lux 1.0 TSI DSG-auto 115 PS P 114 56.5 TBC 21% £19,066.67 £22,880 £160 £140 £55 £23,095
XCELLENCE Lux 1.6 TDI DSG-auto 95 PS D TBC TBC TBC TBC £20,533.33 £24,640 TBC TBC £55 TBC
XCELLENCE Lux 1.6 TDI 115 PS D TBC TBC TBC TBC £20,033.33 £24,040 TBC TBC £55 TBC
The Luxury One. How about the ultimate in luxury? Have everything you need at your fingertips making every journey smooth, refined and intuitive. With everything from park assist where your Arona will steer itself into tight parking spots, to soft Alcantara® upholstery – it’s never been easier to feel supremely comfortable and in control.
In addition to the XCELLENCE
• 18" 'Performance' 26/2 alloy wheels with 215/45 R18 tyres
• Alcantara® upholstery• SEAT Drive Profile:
/ Four different modes (Normal-Sport-Eco-Individual)
/ Steering response / Throttle response / Gear shifts mode (only DSG models)
• Front parking sensor• Rear view camera• Park Assist
Titan Black Alcantara® with contrast stitching
32
Arona SE Technology First Edition.Trims
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
SE Technology First Edition 1.0 TSI 95 PS P 111 57.6 TBC 21% £15,608.33 £18,730 £160 £140 £55 £18,945
17" Dynamic alloy wheels
The Connected One but with added comfort. The SE Technology First Edition gives you all the connected features you need to do your thing but with added convenience. Ride in comfort with Winter Pack and cruise along with ease with Adaptive Cruise Control.
In addition to SE Technology
• Electrically adjustable and heated door mirrors
• Electrically folding door mirrors• Storage Pack:
/ Front centre armrest / Draw under driver's seat / Mounting fixure in luggage
compartment• Dual-zone climate control• Winter Pack:
/ Heated front seats / Heated washer nozzles
• KESSY (Keyless entry and go)• Rain-sensing wipers• Auto dimming rear view mirror• Coming & leaving home
headlight function• Adaptive Cruise Control
Orgad Blue cloth
34
Arona XCELLENCE First Edition.Trims
17" Dynamic machined alloy wheels
Model FuelCO2
g/kmCombined
MPG
Insurance Group(1-50)
BIK2017-2018 Basic Price
Retail Price(P11D Value)
1st Year RFLRate 2017-2018
Standard RFL Rate
2017-20181st Reg Fee2017-2018
Recommended OnThe Road Price
XCELLENCE Technology First Edition 1.0 TSI 115 PS P 113 57.6 TBC 21% £18,350.00 £22,020 £160 £140 £55 £22,235
The XCELLENCE First Edition adds takes the Indulgent One, but adds extra indulgence. With Beats Audio giving you all you need to sound track your mission and Park Assist to do your thing with ease.
In addition to XCELLENCE
• Beats Sound System:/ Beats audio / Luggage compartment lining / 18" space-saving spare wheel
• Winter Pack:/ Heated front seats / Heated washer nozzles
• Front parking sensor• Rear view camera• Park Assist
Titan Black cloth with contrast stitching
36
Will you go with the flow, or choose your own thing? Along with the 10 body colour options, you also have the choice to customise your roof colour. Go grey, black, orange, or simply match the body colour. There are 30 ways for you to express yourself, your way.
Monsoon Grey2
SE TECH FE FR
FRS XC XCL XCFE
Urban Silver2
SE SE TECH FR FRS XC XCL
MysticMagenta2
XC XCL
Nevada White2
SE SE TECH
FR FRS XC XCL
Desire Red3
SE SE TECH SE TECH FE FRS XC XCL FR
Eclipse Orange2
FR FRS XC XCL
Mystery Blue2
FR FRS XC XCL
Midnight Black*SE SE TECH FR FRS XC XCL
Monsoon Grey*SE SE TECH SE TECH FE
FR FRS XC XCL XCFE
Eclipse Orange* XC XCL XCFE
White1
SE SE TECH SE TECH FE
FR FRS XC XCL XCFE
Midnight Black2
SE SE TECH FR FRS XC XCL
Colours.SEAT Arona
SE SE SE Technology SE TECH
SE Technology First Edition SE TECH FE FR FR
FR Sport FRS XCELLENCE XC
XCELLENCE Lux XCL XCELLENCE First Edition XCFE
Standard
1 Non-metallic2 Metallic
3 Special Metallic
* For XC and FR the exterior mirrorsare the same colour as the roof. For SEand SE Technology the exterior mirrors
are in the body colour
XCFE
38
Exterior colours.
Engine specs.SEAT Arona
Dimensions.Petrol SE
SE Technology
SE TechnologyFirst Edition FR
FR Sport XCELLENCE
XCELLENCE Lux
XCELLENCE First Edition
Combined fuel consumption
mgp (l/100km)
CO2 Combined Mass emissions
(g/km)1.0 TSI 95PS − − − − − 57.6 (4.9) 1111.0 TSI 115PS − − − 56.5 (5.0) - 57.6 (4.9) 113-1141.0 TSI DSG-auto 115PS − − 56.5 (5.0) 113-1141.5 TSI EVO 150PS − − − − − − 55.4 (5.1) 115
Diesel1.6 TDI 95PS − − − − − − 70.6 (4.0) 1051.6 TDI 115PS − − − − TBC TBC1.6 TDI DSG-auto 95PS − − − − − − TBC TBC
Optional− Not available
SESE
TechnologySE Technology
First Edition FRFR
Sport XCELLENCEXCELLENCE
LuxXCELLENCEFirst Edition
Body
Roof
Body
Roof
Body
Roof
Body
Roof
Body
Roof
Body
Roof
Body
Roof
Body
Roof
Gre
y
Blac
k
Gre
y
Blac
k
Gre
y
Blac
k
Gre
y
Blac
k
Gre
y
Blac
k
Gre
y
Blac
k
Ora
nge
Gre
y
Blac
k
Ora
nge
Gre
y
Blac
k
Ora
nge
White − − − − − − −
Mystic Magenta − − − − − − − − − − − − − − − − − − − − −
Eclipse Orange − − − − − − − − − − − − − − −
Mystery Blue − − − − − − − − − − − − − − −
Monsoon Grey − − − − − − − − − − − − − − −
Desire Red − − − − − − −
Urban Silver − − − − − − −
Midnight Black − − − − − − − − − − − − −
Nevada White − − − − − − −Door mirrors: Body colour Door mirrors: Roof colour
40
SEAT is committed to a policy of continuous product development ond reserves the right to make changes to specifications, colours and prices without notice. The information in this brochure can therefore be given as guidance only. While SEAT makes every effort to ensure that specifications are accurate at the time of publication, you should always check with your authorised SEAT Partner for the latest informa tion. Due to limitations of the printing process the colours reproduced in this brochure may vary slightly from the actual paint colour and material. This vehicle and all its parts,
as well as the original spares, were designed according to the Legal Regulations governing the prevention and minimisation of Environmental lmpact, through the use of recycled/recyclable materials, with measures taken to achieve suitable recycling for the conservation and improvement of environmental quality.
10/2017. Printed in UK.
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