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The New News Cycle and the Audience. Rachel Nixon, Global News Director, NowPublic nowpublic.com/rachel-nixon rnixon@nowpublic.com. The New News Cycle and the Audience. What is NowPublic? The supply chain of news The myths and reality of citizen journalism - PowerPoint PPT Presentation
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The New News Cycle and the
Audience Rachel Nixon, Global News Director, NowPublic
nowpublic.com/rachel-nixonrnixon@nowpublic.com
The New News Cycle and the Audience
•What is NowPublic? •The supply chain of news•The myths and reality of citizen journalism•How news organizations can make sense of it
Build the World’s LargestNews Network
Build the World’s LargestNews Network
Using aCrowd-Source
Model
Using aCrowd-Source
Model
Assuming ThatWhen News
Happens
Assuming ThatWhen News
Happens
Someone is There to Record It
Someone is There to Record It
The New News Cycle
The New News Cycle
1970(circa)
The Old Supply Chain
!!
The Old Supply Chain
The Old Supply Chain
The Old Supply Chain
!!!!!!
2010(circa)
The New Supply Chain
!!
The New Supply Chain
90%of the time these people
are not journalists.
The Evolution of the News Conversation
What does NowPublic want me to do today?
RAW PACKAGED
Citizen Journalism
RAW PACKAGED
Citizen Journalism
Citizen JournalismCitizen Journalism
RAW PACKAGED
Citizen Journalism
Live Video
RAW PACKAGED
Citizen Journalism
NowPublic Library
RAW PACKAGED
Citizen Journalism
NP Library NowPublic
NetworkEditorsWitnesses
TechSite ToolsListening engine
StaffEditors
Story on NP
Enterprise Solution
Story on Partner 1
Story on Partner 1
Story on Partner 1
The Deputy is now walking out of the meeting
The Capitol is being evacuated as we speak.
Seas are calm now but there is great unease.
The violence against foreigners is getting out of hand.
Oil is at $127. Will keep an eye on it…
People in this area don’t feel the same way as they do in DC.
Gates on stage
When Obama walked onto the stage you could feel the …
Depleted Stocks
His Holiness
Day of Sadness
Remarkable!
Hilton on Fire!
Global News Intelligence Network
Relationship with audience
is different
What Have We Learned?
Content is already out there
Citizen Journalists are just citizens
The narrative structure has
changed
1. Cost of spot news coverage is out of reach for most organizations
2. Less reader engagement on news properties
3. Reliance on generic wire content
4. The “live” web is very complicated to navigate and utilize
The Problem
Scan
Scan
THANK YOUnowpublic.com/rachel-nixon
twitter.com/rachelnixon
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