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The new Marketing Landscape. Presented by : Muhammad Wasif Laeeq BSIT07-01. The new Marketing Landscape. These are challenges to marketing strategies , due to Impact of changes in marketplace. The marketplace is changing dramatically… - PowerPoint PPT Presentation
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Department of Computer Science, BZU, Multan
BZUPages.COM
The new Marketing The new Marketing LandscapeLandscape
Presented by : Muhammad Wasif Laeeq
BSIT07-01
Department of Computer Science, BZU, Multan
BZUPages.COM
The new Marketing Landscape
These are challenges to marketing strategies , due to Impact of changes in marketplace.
The marketplace is changing dramatically… We should change our marketing strategies
according to these changes. A company which has ability to change its
strategies , with the pace of change of marketplace, gets more competitive advantages.
Department of Computer Science, BZU, Multan
BZUPages.COM
New Marketing Landscape
1) The New Digital age
2) Globalization
3) Ethics & Social Responsibility
4) Not for Profit Marketing
Department of Computer Science, BZU, Multan
BZUPages.COM
The new Digital Age (Internet Tecnology)
The explosive growth in computer & telecommunication has a major Impact on Businesses & Marketing
The Internet Technology has created exciting new ways to Learn about & Track customers , and to Create Products that fulfill customer needs.
Technology is also helping companies to distribute products more efficiently and effectively.
Department of Computer Science, BZU, Multan
BZUPages.COM
Internet technology
Video Conferencing Web Portals (e-commerce) Advertising Tools
Department of Computer Science, BZU, Multan
BZUPages.COM
Brick & Mortar AND Click & Mortar
Brick-and-Mortar: Companies that have physical presence (A Building made up of Bricks) and provide face to face consumer experience.
Click- Only : Companies that have no Building for it’s operation, Every thing is Online.
Click-and-Mortar: Many Brick-and-mortar companies have also started e-marketing to attract customers.
Department of Computer Science, BZU, Multan
BZUPages.COM
Online Marketing Domains
B2C (Business to Consumer) B2B (Business to Business) C2C (Consumer to Consumer) C2B (Consumer to Business)
Department of Computer Science, BZU, Multan
BZUPages.COM
Setting up Online Presence
Creating a Website Placing Ads & Promoting Online
Department of Computer Science, BZU, Multan
BZUPages.COM
Types of Website
Corporate Website: A site designed to build goodwill , rather than to sell the company’s Products online.
Marketing Website: A website that allows customers to learn about products of company, reviews about products and Provides Direct Sale System Online.
Department of Computer Science, BZU, Multan
BZUPages.COM
7 Cs of Effective Website Design
1. Context : site’s layout & design
2. Content : Text, Pictures, Videos etc…
3. Community: user to user communication
4. Customization : Ability for users to customize site
5. Communication: site-to-user & user-to-site
6. Connection: Link-in & Links-out
7. Commerce : Capability of site to enable commercial transactions.
Department of Computer Science, BZU, Multan
BZUPages.COM
Promote Online
Place Advertisement Search Engine Optimization (SEO) Email Marketing SMS Marketing
Department of Computer Science, BZU, Multan
BZUPages.COM
Place Advertisement
You will place ads on other sites…
There are many methods to place your ads on other sites Link Exchange Ads Exchange Advertisement Services (Performance Based)
• CPC• CPM
• Eg: Google Ad words, AdBrite etc
Department of Computer Science, BZU, Multan
BZUPages.COM
Ads Targeting
While placing ads we must keep these points in mind.
Geographic Targeting Demographic: Age, Gender Relevant Sites
Department of Computer Science, BZU, Multan
BZUPages.COM
Adbrite- Step 1
Department of Computer Science, BZU, Multan
BZUPages.COM
Step 2 & 3
Department of Computer Science, BZU, Multan
BZUPages.COM
Search engine marketing / SEO
Let Your site come first (earlier than your competitors) in the search engine when a user search for a product that is related to your company
These are techniques that increase your site ranking & SEO
Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $200-500.per month)
Department of Computer Science, BZU, Multan
BZUPages.COM
E-mail Marketing
Two ways … Opt-IN Email (Legal) Email Marketing Companies
Send Mails to willing users (Some how Legal) Spamming / Brute Forcing (illegal)
Almost every email service provider has setup to deal with these spam messages
Department of Computer Science, BZU, Multan
BZUPages.COM
SMS Marketing
SMS is sent to subscribers of a Service Provider…
You can get this service from The Main Company (Mobilink, uFone etc) or From 3rd parties
Department of Computer Science, BZU, Multan
BZUPages.COM
Not-for-Profit Marketing
In past – marketing has been most widely applied in the for business sector
In recent years – marketing also has become major part of the strategies of not-for-profit organizations such as hospitals , colleges. To attract members & support
Department of Computer Science, BZU, Multan
BZUPages.COM
Questions are Guaranteed in
life;
Answers aren’t…
Department of Computer Science, BZU, Multan
BZUPages.COM
Thanks !Thanks !
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