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MAKE IT SOCIALMAKE IT PRIVATE
New Research
newsuccessful
entrepreneurs
CHRIS HUGHESAgeLocationKnown forNationality
27Cambridge, Massachusettsco-founder of Facebook, Obama online campaignamerican
CHIARA FERRAGNIAgeLocationKnown forNationality
23Milan“The blond salad” fashion blogitalian
SUSAN GREGG KOGER, ERIC KOGERAgeLocationKnown forNationality
24 (Susan) and 25 (Eric)Pittsburgh, Pennsylvaniaonline shop “Mod-cloth”american
TAVI GEVINSONAgeLocationKnown forNationality
14Chicago“The style Rookie” fashion blogamerican
TRISTAN HARRIS, CAN SAR, JESSE YOUNGAgeLocationKnown forNationality
25 (Harris), 25 (Sar), and 24 (Young)San Mateo, CaliforniaApture’s technology (hyperlinks)american
MADDIE BRADSHAWAgeLocationKnown forNationality
13Dallas, Texasfounder of m3 girl designamerican
DANIEL EKAgeLocationKnown forNationality
28Stockholm/LondonMusic program “Spotify”swedish
JENI BAUERAgeLocationKnown forNationality
-Columbus, Ohio“Jeni’s Splendid Ice Creams” franchiseamerican
MADDIE BRADSHAWAgeLocationKnown forNationality
23Amsterdamblogger and inventor of “WeTransfer”dutch
GUIDO MARTINETTI, FEDERICO GROMAgeLocationKnown forNationality
33 (Guido) 35 (Federico)Turin“Grom” ice-cream franchiseitalian
NIKLAS ZENNSTROM, JANUS FRIISAgeLocationKnown forNationality
45 (Niklas) 35 (Janus)Uppsala/Stockholmfounders of Skype and Kazaaswedish/danish
ADAM RICH, BEN LERERAgeLocationKnown forNationality
29 (Adam), 28 (Ben)New Yorkfounder of “Thrillist”american
These are the new successful entre-preneurs but...
Success/Failing
What makes the difference?
Do you only need a good idea or there are some other factors that can help you successing?
interviewinga new
entrepreneur
One man business, run by a young creative guy
Started 1,5 years ago, must be profitable within 3 years
Organizes events. Activities include:
• Organizing custom events (company events,
public events, birthdays, anniversaries, weddings etc).
• Booking artists for events from database
• Expanding and maintaining artist database
Operates from home
Meets clients at home or external location
No employees.
Outsourced bookkeeping and website
1) Outsourcing Work 2) Promotion / Branding
PROBLEMS ENCOUNTERED
1) Experts usually cost money. There’s just not a lot of mo-ney available to outsource everything.
2) You need to work with people that share a similar min-dset. You need people that understand you and think alike. People that are on an equal level with you.It’s hard to find these,
3) You have to (be able to) trust the people you work with.
OUTSOURCING
1) Not everybody is a marketeer, outsourcing has alre-ady been discussed.
2) Bad promotion can damage your image / company
3) Standing out is difficult
PROMOTION / BRANDING
Outsourcing:
-Networking (online and offline)-Let people meet you!-Hire people
Promotion:-People skills-Portfolio / website-Advertisement
OVERCOMING PROBLEMS
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