The new customer, the Engaged customer

The new customer,The ENGAGED customer

May god save us all…

A presentation by :

Bart Van Den Kieboom (@bartvdk) CMO Proximedia and also knows a bit about digital communication (a tienie weenie)

What has changed?

4 things…

The Social aspect

The Behavioural aspect

1. Adoption2. Collaborative

Filtering3. Content Creation4. Social

New ways of Marketing

New ways to measure

Some examples

Collaborative Filtering

Spotify’s radio stations

- 3 million paying members worldwide- heavy integration with facebook- no numbers in Belgium

Succesfull user generated content

Free subtitles for your legaly downloaded content ()

- 728.900.778 downloads- 1.821.926 subtitles- 1.017.781 known users

Community powered support forum

80% of all support answers come from people outside the organisationPowered by community software (Jive)

Real-time community Management

Real-time community Management Fail

"Let's hurry home and do not forget to order from your favorite KFC menu!!

Real-time community Management Fail

Metrics and how they influence the business

Reward your community

A very successful viral campaign that is actually a huge FAIL

And another one…

Neckermann : a good example

It’s not a sprint

It’s a marathon

Thank you…

@bartvdkbe.linkedin.com/in/bartvdkbartvandenkieboom