The new Creatives v1.2

The Next Renaissance

Daryl Bishop

The New Creatives

Business Solution Strategist

CONFIDENTIAL 2

Proposition

We are in the midst of the second ‘Golden Age’

or Renaissance

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1300 1700This way

to the

The Renaissance

Lets rewind to the turn of the 14th Century

Every Wave has its Epicentre

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So what characterisedthe Renaissance

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1300 1700

The Renaissance

The Great Artists

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1300 1700

The Renaissance

Not Just Art - Humanism

• The unique and

extraordinary ability of

the human mind.

• Reasoning

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1300 1700

The Renaissance

The Sciences

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1300 1700

The Renaissance

And the Spread of Knowledge

The Printing Press

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Why did the Renaissance Happen?

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1. Patronage

Lorenzo Medici1449 - 1492

Leonardo da Vinci1452 - 1519

Sandro Botticelli1445 - 1510

Michelangelo1475 - 1564

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2. Social and Political

Feudal Trade &

Commerce

1

• The Individual matters2

Merchant Republics

• Participation

• Political Freedom

• Intellectual crossroads

3

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3. Black Death

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How could a horror like the Black Plague be linked to a

cultural renaissance?

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3. The Results of the Black Death

• Familiarity with death caused thinkers to dwell

more on their lives on Earth

• Humility – Sponsorship of art

• Value of the working class increases

• Work Mobility

• Commoners enjoyed new freedoms

• Food and land prices declined by 30 - 40%

• Inheritance

• Economic Windfall for the lower & middle classes

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1300

The Renaissance

Let’s Fast Forward

1700

Today

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Observations

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Observation One – GFC Recovery

0%

10%

20%

30%

40%

50%

60%

70%

Mid-wage Low-wage

U.S. GFC Job Losses & Recovery

GFC - Job Loss

Post - GFC Recovery

Analysis

• Losses from the 2008 GFC

weren’t replaced

• Low-wage jobs such as

waiters retail recovered as

they can’t yet be automated

• Mid-wage jobs replaced with

automation

Source – U.S. National Employment Law Project

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Observation Two – Peak Jobs

Analysis

• Since the start of the GFC

Australia has created 2 part-

time for every full-time job

• At the bottom of the crisis,

Australia shed 189,000 jobs

while creating 198,000 part

time jobs

Source – Random Analytics Blog

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Observation Three

Source – Bloomberg

• According to a 2013

Oxford University

study, 47% of

occupations could be

replaced by

automation over the

next two decades

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Observation Four

Employees Market Cap

• 850,000 219,000

• 8350

• 50BN

• 200BN

• 12

• 63,900 8,800

• 1BN At time of Purchase

• 870M

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Observation Four

The link between Payroll and Market Value is

Unravelling

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Hypothesis

Automation is a major contributor to our next Renaissance and the emergence of the New Creatives

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Automation is changing our World

Rolls-Royce Drone Ships

• Safer,

• Cheaper

• Less polluting

Car Manufacturing

• Precision

• Speed

• Safety

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Automation is changing our World

Mine Automation

• Efficient

• Cheap

• Safe

Delivery Drones

• Packages to Customers <30 mins

• Customer Service

• Efficient

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Hyper Efficient Data Centers

Infrastructure • Non Standard • Highly Standardized

Location • Local, metro based • Based on primarily cost factors

Support Staff • 100 - 300 • <10

Ownership • Organization • Externally Operated

• Service Model

Yesterday Tomorrow

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Join The Dots – Past to Present

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Join The Dots - Patronage

1300 1700

The Renaissance1st Renaissance The Renaissance2nd Renaissance

2000 2040+

Lorenzo Medici

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Join the Dots – Social & Political

Feudal Trade &

Commerce Corporations Agile, start-ups

Merchant Republics

• Participation

• Political Freedom

• Intellectual crossroads

• The Individual Matters

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Join the Dots – The Black Death

Automation

• Free time from task based activities

to ones more creatively orientated

• Accelerate innovation

• Familiarity with death caused

thinkers to dwell more on their lives

on Earth

• Value of the working class

increases

• Creative people highly rewarded

• Supply and demand imbalance for

creativity

• Economic Windfall for the lower &

middle classes

• Creative Destruction, an agent for

change

• New markets and Opportunities

• The power of hungry minds

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So What Does this all mean?

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Creativity is your Edge

1. Competition will have the added dimension of:

Humans vs Automation

2. Creativity is our competitive differentiator

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So What Does this mean to me?

This will ultimately be a good thing

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When do I need to start planning?

This is happening Now

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Timeframes are Shrinking!

4000 BC125,000 – 400,000 BC

500 AD 15001300 1700

The Dark Ages The 1st Renaissance

1950

The

Industrial

Age 2040

1950 2005

The Computer

& Information

Age 2040+

The 2nd Renaissance

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Characteristics of the New Renaissance

Create Rather than Do

We Create

1

BuildsAutomation

Then

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Characteristics of the New Renaissance

Disruption Normalises2

Today

Tomorrow

vsvs

Jobs

vs

Jobs

X 1000

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Characteristics of the New Renaissance

Trained for Creativity4

Business

Education Institutions

JobsCreativity

Enabled

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Characteristics of the New Renaissance

NO LIMITS5

X

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What Should I do?

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The Two Dimensions of the New Creatives

1 You are a Creative

2 You will Support Creatives

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Take Home

1. Automate

• Drive Efficiency in your

business

• Tear down walls

• People, process, technology

2. Connect

• Connect with the Creatives in

your business

• Trust me – They’re there

• Discover what they need

3. Agile

• Provide the tools for your

businesses Creatives

• Be part of the revenue story

• No Limits

If you automate yourself out of

your current role your next one

will be better in every way

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One More Thing

Q. Why do we Implement

Technology

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One More Thing

A. To Do More with Less

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One More Thing

Q. Why do we Automate

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One More Thing

A. To free up Human Capital

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One More Thing

Q. Why do we need to free

up Human Capital

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One More Thing

A. To allow us to be Creative

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One More Thing

Q. Why be Creative

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One More Thing

A. That’s how Businesses Grow

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One More Thing

Q. But Why Should “I”be Creative

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Creativity Feeds

The SOUL

Daryl Bishop – A Creative

VMware Advisory Services

Australia & New Zealand

dbishop@vmware.com

Mobile: +61 400 501 010

Skype: daryl.j.bishop

au.linkedin.com/in/daryljbishop/

My Contact Details