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The National Hockey League Lockout«Pass the puck» to Astral TVPlus!
With 11 French-language specialty networks, Astral TVPlus is a major part of the Quebec TV landscape. We’re also the home of 3 English-language youth channels – including the #1 teen and tween network in the country!
Astral TVPlus’ Media Creativity team offers you turnkey and effective solutions by bringing together one or more complimentary platforms (television, digital, mobile and in-field). Our Marketing Research team also brings to the table expert advice in order to help you better understand the Quebec market and its consumers.
Combined, our networks and their websites offer a vast array of exciting and relevant environments for advertisers looking to target large numbers of faithful and engaged viewers.
2004-2005 NHL Lockout
Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus
Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus
2003-2004 Season 2004-2005 Season (lockout)
2005-2006 Season
5.2
2.5
5.6
RDS & Astral TVPlus market share evolution (%)Adults 25-54 years old
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, 2003-2004 season (Sept. 1, 2003 to June 13, 2004); 2004-2005 season (Aug. 30, 2004 to June 12, 2005); 2005-2006 season (Aug. 29, 2005 to June 11, 2006), buyable market shares.
During the last lockout, RDS’s market share
decreased by more than half among
A25-54.
2003-2004 Season 2004-2005 Season (lockout)
17.5
19.1During the same period, Astral
TVPlus increased its share by 1.6 points among adults 25 to 54 years old, while RDS lost 2.7 pts.
A lockout would lead to an increase in viewership share of Astral TVPlus networks
Last Lockout Impact on MenLast Lockout Impact on Men
2003-2004 Season 2004-2005 Season (lockout)
2005-2006 Season
8.0
3.4
7.6
2003-2004 Season 2004-2005 Season (lockout)
17.1
19.1
A lockout would also lead to an increase in viewership share of Astral TVPlus networks among Men 25-54
RDS & Astral TVPlus market share evolution (%)Men 25-54 years old
During the last lockout, RDS’s market share
decreased by my more than half among M25-54.
During the same period, Astral
TVPlus increased its share by 2.0
points among men 25 to 54 years old, while RDS lost 4.6
pts.
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, 2003-2004 season (Sept. 1, 2003 to June 13, 2004); 2004-2005 season (Aug. 30, 2004 to June 12, 2005); 2005-2006 season (Aug. 29, 2005 to June 11, 2006), buyable market shares.
With or without a lockout, Astral
TVPlus will always be a
«must» for your campaign
TVA V SRC RDS LCN T-Qc RDI Other
25.524.3
11.1 10.3
8.0
4.0 3.6 3.0
10.2
10 Networks for a Stronger Bang!
TVA SRC V RDS T-Qc LCN RDI Other
25.7 26.3
10.7 10.7
6.1
3.8 3.5 2.7
10.5
Market Shares (%) Adults 25-54 years old
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.
Market Shares (%) Men 25-54 years old
+13% VS the same period
last year
+11% VS the same period
last year
TVA V SRC RDS LCN T-Qc RDI Other
28.2
21.4
10.69.6
8.7
4.1 3.4 3.4
10.6
An Even Stronger Bang among A18-49…
TVA V SRC RDS T-Qc LCN RDI Other
27.9
23.9
10.7 10.0
6.6
3.8 3.6 3.2
10.3
Market Shares (%) Adults 18-49 years old
Market Shares (%) Men 18-49 years old
+10% VS the same period
last year
+10% VS the same period
last year
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.
TVA RDS V SRC LCN RDS T-Qc Other
31.5
19.1
10.2 10.1
7.5
4.2 3.4 2.7
11.3
… and Among A18-34!
TVA V SRC RDS T-Qc LCN RDI Other
29.9
22.6
10.98.8
7.2
3.9 3.3 3.1
10.3
Market Shares (%) Adults 18-34 years old
Market Shares (%) Men 18-34 years old
+4% VS the same period
last year+6%
VS the same period last year
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.
6 of Astral TVPlus’ Networks
are More Masculine
Series1 134
119
115
110
104
100
6 Networks that Reach Men!
Viewers’ ProfileIndex (total TV = 100) calculated on the male proportion of Men 18+
Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Index (Total TV=100) based on audience composition (base 18+), from Jan. 2 to Sept. 9, 2012.
6 Networks for a Maximum Impact…
Average weekly reach (%)
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, from Jan. 2 to Sept. 9, 2012.
75%
Adults 25-54
75%
Adults 18-49
76%
Adults 18-34
76%
Men 18-34
75%
Men 18-49
75%
Men 25-54
RDS
Astral (6)
41.2
50.5
… and Maximum Efficiency
Audience Composition (%)
Adults 25-54
Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, audience composition (base 12+) and Index (Total TV = 100,) from Jan. 2 to Sept. 9, 2012.
Adults 18-49
Men 25-54 Men 18-49
Adults 18-34
RDS
Astral (6)
26.4
27.3
Men 18-34
Index 150
Index 145 RDS
Astral (6)
15.4
16.1Index 179
Index 171RDS
Astral (6)
25.3
25.5Index 134
Index 132
Index 136
Index 111 RDS
Astral (6)
22.3
29.4Index 157
Index 119RDS
Astral (6)
40.8
47.6Index 121
Index 103
Key Choices for a Winning Campaign
NCISBoardwalk Empire
Pawnstars : Prêteurs sur gages
L’atelier de restauration
Équipé pour rouler
Ax Men : Danger en forêt
Grimm La guerre des enchères
Index 153 Index 109 Index 159 Index 184
Index 210 Index 137 Index 149 Index 169
Jobs de bras
Index 176
M. Net Family Guy
Les Simpson
Index 175 Index 118 Index 125
Rajotte
Index 161
Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Men 25-54 years old, base 2+, Index (Total TV=100), from Jan. 2 to Sept. 9, 2012.
Terre population : zéro
Index 148
Roc Stars : Les mineurs du
Québec
Index 192
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