The Mediterranean Diet Katie Caldesi. The Caldesi’s Restaurants/cookery schoolsRestaurants/cookery...

The Mediterranean DietThe Mediterranean Diet

Katie CaldesiKatie Caldesi

The Caldesi’sThe Caldesi’s

• Restaurants/cookeryRestaurants/cookery schools schools

• Chefs & teachersChefs & teachers

• Television and radioTelevision and radio

• Live eventsLive events

• BooksBooks

• Brand ambassadorsBrand ambassadors

• Branded productsBranded products

Our InspirationOur Inspiration

La Cucina ContadinaLa Cucina Contadina

• Small supportive communitiesSmall supportive communities

• Growing their own or buying locally Growing their own or buying locally

• Eating with the seasonsEating with the seasons

• Being active into old ageBeing active into old age

• Olive oil, tomatoes, red wine and Olive oil, tomatoes, red wine and garlicgarlic

• Less red meatLess red meat

• Long fermentation breadsLong fermentation breads

• More fish, game, fruit, vegetables More fish, game, fruit, vegetables and pulsesand pulses

Living theLiving the ContadinI Way ContadinI Way

• Fresh air and exerciseFresh air and exercise

• Reducing stressReducing stress

• Training the children to eat properlyTraining the children to eat properly

• Growing our own & preserving our ownGrowing our own & preserving our own

• Getting to know local producersGetting to know local producers

• Foraging for foodForaging for food

• Eating & cooking together as a familyEating & cooking together as a family

• Three generational mealsThree generational meals

Contadina @ CaldesiContadina @ Caldesi

• Staff involvement & Staff involvement & trainingtraining

• Framework to our menusFramework to our menus

• Cucina contadina coursesCucina contadina courses

• Literature for customersLiterature for customers

• Presentations at live eventsPresentations at live events

• Press & PR campaignPress & PR campaign

Cucina ContadinaCucina Contadina

Contadina DishesContadina Dishes

ConclusionConclusion

• Healthy and ‘On Trend’Healthy and ‘On Trend’

• ProfitableProfitable

• Beneficial to customersBeneficial to customers

• A ‘USP’ for our A ‘USP’ for our businessesbusinesses

• The secret of longevity?The secret of longevity?

www.caldesi.com