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Forest Stewardship Council
® FSC, A.C. All rights reserved
The market for timber, paper and pulp in the Asia Pacific - challenges faced in meeting the two pronged challenge of meeting demand and sustainability
May 2012
Alistair Monument FSC Asia Pacific Regional Director a.monument@fsc.org
Forest Stewardship Council
® FSC, A.C. All rights reserved 2
Forest Stewardship Council (FSC) • An independent, non-governmental, not for profit organization
guided by its multi-stakeholder membership
• Founded in 1993 after the 1992 UN Conference on Sustainable Development, by concerned business representatives, social groups, and environmental organizations to promote:
• environmentally appropriate,
• socially beneficial, and
• economically viable
…management of the world's forests
Forest Stewardship Council
® FSC, A.C. All rights reserved 3
FSC does this through…
• Setting standards for responsible forest and plantation management
• An accreditation/certification system to monitor adherence to FSC standards
• A product labeling system that rewards responsible forest and plantation managers
Forest Stewardship Council
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Global FSC certified forest area: by region
Source: Map FSC Denmark 10/10 Regional values FSC IC 04/16/12
North America 38.34% of total certified
areas
(57,780,547 ha)
204 certificates
South America & Caribbean 7.51% of total certified areas
(11,318,440 ha)
229 certificates
Africa 4,84% of total certified areas
(7,296,514 ha)
47 certificates
Europe 44.16% of total certified areas
(66,538,637 ha)
465 certificates Asia 3.44% of total certified areas
(5,190,505 ha)
145 certificates
Oceania 1.70 % of total certified areas
(2,568,660 ha)
35 certificates
Total certified area: 150,693,303 ha in 80 countries
Forest Management certificates: 1125
FSC National Representation: 65 countries
Forest Stewardship Council
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Support from business and NGOs
Forest Stewardship Council
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FSC Certified supplier companies
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
• Worldwide 23,038 FSC Chain of Custody Certificates
• 107 countries
• Growth since 2006 helped by mixed label
(as of 16 April 2012)
Forest Stewardship Council
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FSC Market impact
Forest Stewardship Council
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Market drivers
- Corporate image - Stakeholder pressure
- Green Building - International policy
- Sense of stewardship - Trusted brand
Private Procurement
Public Regulations
Consumer Awareness
Forest Stewardship Council
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FSC Market value in Europe
19 23 24
36
1117 19
25
0510152025303540
2007 2008 2009 2010
Perc
enta
ge o
f UK
C
onsu
mer
s
Recognise the logo
Knowingly buy FSC products
• UK logo recognition up to 43% in 2011
Forest Stewardship Council
® FSC, A.C. All rights reserved 10
FSC market value in Asia Pacific
Data source: WWF-Hong Kong
11% 15% 16%
29%
0%
5%
10%
15%
20%
25%
30%
35%
2008 2009 2010 2011
Perc
enta
ge o
f HK
ci
tizen
s
• Unprompted awareness of FSC in Japan in 2011: 23%
Forest Stewardship Council
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• HSBC use FSC-certified paper in corporate publications, marketing materials, MPF annual member statements
• Specify suppliers to use paper products made from FSC paper wherever possible
Sustainable Finance • HSBC requires Forest Sector clients to be
independently certified • Use FSC as benchmark for legality and
sustainability
Forest Stewardship Council
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FSC and Responsible Procurement • UK Government Timber Procurement Policy
• The Department for Environment, Food and Rural Affairs www.defra.gov.uk
• The Central Point for Expertise on Timber Procurement: www.proforest.net/cpet
• London Olympic Games 2012 • Sochi Olympic Games 2014
• UK BREEAM and EcoHomes/COSH give points for FSC • U.S. Green Building Council’s Leadership in Energy and
Environmental Design (LEED) www.usgbc.org.
• Hong Kong Building Environmental Assessment Method (BEAM) www.hk-beam.org.hk
Forest Stewardship Council
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FSC and Australia Green Star
• Green Star Timber Credit • “One point where at least 95% (by cost) of all timber used in the
building and construction works is certified by a forest certification scheme that meets the GBCA’s ‘Essential’ criteria for forest certification; or is from a reused source;; or is sourced from a combination of both”
• “Forest Certification Schemes that comply with the Essential Criteria must be accredited by the Forest Stewardship Council (FSC) International or Programme for the Endorsement of Forest Certification (PEFC).”
Forest Stewardship Council
® FSC, A.C. All rights reserved 14
FSC Asia Pacific Regional Office
• In Hong Kong from January 2011 focusing on: • System oversight/credibility
• Network development
• Government relations/advocacy
• Key accounts/companies
• Using FSC as a market based tool to influence purchasing practices of companies in Asia Pacific and provide incentives for improved forest management in Asia Pacific and elsewhere
Forest Stewardship Council
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Asia Pacific market demand for forest products
0
50000
100000
150000
200000
250000
300000
350000
2002 2004 2006 2008 2010
Am
ount
(1,0
00 m
3 / t
onne
s)
Solid wood
Industrial roundwood Sawnwood Wood-based panels
0 20000 40000 60000 80000
100000 120000 140000 160000 180000
2002 2004 2006 2008 2010
Am
ount
(1,0
00 m
3 / t
onne
s)
Paper and pulp
Pulp for paper Paper and paperboard
FAO, 2003-2011
Forest Stewardship Council
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FSC development in Asia Pacific region
• Asia Pacific is the region with fastest FSC growth. • Now more Chain of Custody certificates in Asia Pacific
than North America
• Since January 2011, • Certified forest area increased 42.99% (+2,306,817ha) • Chain of Custody certificates increased 20.94% (+919)
Forest Stewardship Council
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Asia Pacific
5.14% of global certified areas
FSC forest area: 7,672,382 ha
FM certificates: 180
China
(2,714,811 ha)
49 certificates
Indonesia
(985,333 ha)
16 certificates
Australia
(972,046 ha)
13 certificates
New Zealand
(1,499,592 ha)
18 certificates
Malaysia
(501,751 ha)
7 certificates
Japan
(389,354 ha)
36 certificates
As of 16/4/2012
FSC certified forest area in Asia Pacific
Forest Stewardship Council
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FSC CoC certificates in Asia Pacific
Total: 5372 (as of 16 April 2012)
Forest Stewardship Council
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FSC Network in Asia Pacific
• Regional Office in Hong Kong
• National Offices in Australia, Japan
• National Representatives in China, India,
• National Focal Points Sri Lanka, Nepal and Fiji
• FSC Standard Development Groups in Malaysia, Papua New Guinea and New Zealand
• Network development activities in Indonesia, South Korea, Taiwan, Vietnam
• Coordinated fundraising, in particular for standard development
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Challenges in Asia Pacific
• Challenges for FSC uptake in the region • How to maintain the credibility of FSC? • How to meet demand? (2 new certificates daily) • How to connect buyers and sellers? • How to get the public choosing FSC?
? ? ? ?
Forest Stewardship Council
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How to maintain the credibility of FSC? • Oversight of the market
• Working with ASI, certification bodies and certificate holders to monitor trademark use, credibility of claims and deal with fraud
• Trademark usage for non-certificate holders
• System governing the trademark usage by non-certificate holders
• Online Claims Platform • Traceability of each transaction
• Fiber Testing
Forest Stewardship Council
® FSC, A.C. All rights reserved 22
How to meet demand?
• Provide conditions for new forest certification
• Support the development of new standards
• Working with business, governments, NGOs and other stakeholders to development new FSC national standards
• Develop the FSC Network • Sub-regional activities • Developing capacity in regions
• Government advocacy • Agreements with government agencies
Forest Stewardship Council
® FSC, A.C. All rights reserved 23
How to connect buyers and sellers? • Support key accounts
• Dedicated staff across the region
• FSC Marketplace • Portal for linking buyers with suppliers
operational Q3 2012.
• Green Building Standards • Worked with green building standards to
ensure FSC materials can obtain credits
Forest Stewardship Council
® FSC, A.C. All rights reserved 24
How to get the public choosing FSC?
• Market awareness programs
• With NGOs and companies
• Marketing materials • New market friendly website,
templates, and factsheets
• Partner events • Business events and governmental
events to promote FSC
Forest Stewardship Council
® FSC, A.C. All rights reserved 25
China
• China Working Group since 2007 • MoU signed with regulator in 2009 • In transition from National Working
Group to a Full National Office • 3 full time FSC staff • Dedicated program to address
trademark misuse and fraud • Growing domestic market for FSC
label
Forest Stewardship Council
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Certified suppliers in China and Hong Kong
Forest Stewardship Council
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Indonesia • High rates of deforestation • Conversion to oil palm and pulp
plantations • Huge carbon emissions • Potential for FSC to make a huge
difference • FSC Standard process starting in 2012 • FSC National Representation • Smallholders program • Ecosystem Services Program, including
carbon
Forest Stewardship Council
® FSC, A.C. All rights reserved 28
FSC Policy of Association • FSC rules to protect its brand • FSC disassociated from APP in 2007 • Ongoing NGO campaigns against APP
and others • Greenpeace solution • Establish targets and timelines for
reducing the use of paper and packaging and increasing the use of recycled fibre. Where this is not possible, use virgin fibre that is Forest Stewardship Council (FSC) certified
Forest Stewardship Council
® FSC, A.C. All rights reserved 29
Demonstrated impacts of FSC on the ground
Environmental
- biodiversity, restoration, chemicals, GMOs, water, High Conservation Values, forest conversion, reduced carbon emissions
Social
- health and safety, indigenous peoples rights, community rights, development
Economic
- market access, brand value, premiums
Forest Stewardship Council
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FSC certification and biomass in Borneo
• FSC certification increases biodiversity and lowers carbon emissions
• finds the following report: • “Landscape-Level Evaluation of Carbon and Biodiversity in
the Tropical Rain forests of Deramakot Forest Reserve, Sabah, Malaysia”
Forest Stewardship Council
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FSC certification and biomass comparison
Forest Stewardship Council
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Well-‐managed, FSC-‐cer1fied responsible logging concessions in Africa and South East Asia can support
healthy and growing great ape popula1ons.
finds the following report: Great Apes and Logging (2009)
Great Apes and logging
Forest Stewardship Council
® FSC, A.C. All rights reserved 33 • FSC Presentation June 21, 2012 · 33
• The posi1ve environmental and socio-‐economic impacts of FSC-‐cer1fica1on on pine and
eucalyptus planta1ons in Brazil outweigh the costs of cer1fica1on
• finds the report: • Impact Assessment of FSC-‐cer8fica8on on Forest Enterprises
• in Southern Brazil (2008). Source: A.L. Novaes Keppe, A. C. de Lima, M. Corrêa Alves, R. Fernando Maule, G
Sparovek. (2008).
Impact of FSC certified plantations in Brazil
Forest Stewardship Council
® FSC, A.C. All rights reserved 34 • FSC Presentation June 21, 2012 · 34
Source: A.L. Novaes Keppe, A. C. de Lima, M. Corrêa Alves, R. Fernando Maule, G Sparovek. (2008). Impact Assessment of FSC-‐cer3fica3on on Forest Enterprises in Southern Brazil
Impact assessment of FSC certified plantations in Brazil
Posi1ve Impact of FSC-‐Cer1fica1on Problems related to FSC-‐Cer1fica1on
Worker’s quality of life. Compliance with unrealisLc federal laws.
Compliance with work laws. Cost of cerLficaLon. Work health and safety. Much Lme spent on documentaLon. More sustainable forest management.
To get subcontractors to adapt to standard.
PosiLve mindset on natural resource preservaLon. -‐
Community relaLons. -‐ Access to foreign markets -‐ Closer client relaLonships -‐
Forest Stewardship Council
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© Juan Carlos Reyes / FSC
Our vision
The world’s forests meet the social, ecological, and economic rights and needs of the present generation
without compromising those of future generations
Forest Stewardship Council
® FSC, A.C. All rights reserved 36
Thank you Alistair Monument FSC Asia Pacific Regional Director email: a.monument@fsc.org office: (+852) 3557 6029 mobile: (+852) 9687 7073 skype: alistair.monument www.fsc.org
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